SeeSaw Networks Announces Partnership with Sports Media Inc. to Expand Leadership in Sports Venues
Advertisers Can Now Reach Sports Fans with Digital Advertising in Stadiums and Arenas
SAN FRANCISCO, April 6, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Sports Media Inc. (www.sportsmedia.net) has joined SeeSaw’s national network of advertising affiliates that reaches consumers out and about in their everyday lives. Sports Media Inc. is an extensive national network of digital video advertising on Jumbotrons and television screens at sporting venues, including Major League and Minor League Baseball stadiums, NHL and AHL arenas, NBA arenas, Arena Football 2 (AF2) arenas and NASCAR speedways. The partnership expands SeeSaw’s network leadership in sports and entertainment marketing, providing brand managers with the most extensive and innovative opportunities to reach sports enthusiasts and families on the go at sports events nationwide.
“Our network provides brand managers with the opportunity for engaging loyal, enthusiastic sports fans,” said Dan Kosth, CEO, Sports Media Inc. “The depth of SeeSaw’s network offers advertisers the best opportunities possible to interact with sports fans and families while they are actively enjoying their favorite sport as well in many other places they frequent in their daily life patterns.”
Sports Enthusiasts Are Loyal Brand Customers
SeeSaw’s life pattern marketing methodology and their extensive network offer advertisers high impact and cost effective advertising touch points with sports enthusiasts. Leveraging digital video advertising opportunities at stadiums and family-friendly venues across the country can give advertisers great value for their purchase. Recent research by Scarborough Research, a leading provider of research that measures the lifestyle and shopping patterns of American consumers, as well as media behaviors and demographics, shows that advertisers looking to reach women ages 35-54 with children and a household income greater than $50,000 are 63 percent more likely to connect with them than the average adult at Minor League Baseball games (Scarborough USA, 2008).
Additionally, baseball fans, NASCAR enthusiasts and others have been shown to be incredibly loyal to brands associated with their favorite sports. For example, NASCAR’s 75 million fans across the country are three times as likely to purchase NASCAR sponsored products and services than non-fans (Source: BrandKeys.com, 2009).
The addition of Sports Media digital screens increases SeeSaw’s targeted weekly gross impressions to sports enthusiasts to over 18 million and its total weekly gross impressions to over 55 million. In addition to stadiums, SeeSaw also connects with sports enthusiasts in bars, sports bars, sporting goods stores, health clubs, college recreation centers, horse racing tracks and casinos, as well as on blimps at major sporting events.
About SeeSaw and Sports Media, Inc.
Sports Media, Inc .offers advertisers over 500 sporting locations across the country, with up to 300 digital screens per venue. They offer two types of advertising opportunities for brands – small plasma screens in heavily trafficked stadium areas such as concourses near concession stands, suites, and Jumbotrons, the large on-field screens prominently located next to scoreboards. Their minor league stadium Sports TV network reaches 14 million people per season in 38 states. Specific advertising opportunities include:
- Pre-game Video: Scoreboard signs are one of the premier signage opportunities in sports. Advertisers receive a 30-second trailer approximately 10 minutes prior to the start of the game.
- In Game: State-of-the-art digital videos are the focal point of all entertainment in sports. Fans continually look to digital video scoreboards to see player statistics, check the score, watch a replay, and view exciting features and promotions. Advertisers receive 30-second spots with audio.
- In-Game Feature: Advertisers receive an interactive video board feature that will take place during a break. Some possible features include: great plays, attendance quiz, bloopers and league highlights. Run time is from 30 to 90 seconds with the advertiser’s logo displayed.
With SeeSaw’s Life Pattern Marketing methodology, advertisers can touch their target audience in an engaging setting where they are most receptive to product messages. Consumers report that place-based digital advertising is the number one way to entertain and engage them while they are out and about, when compared to traditional media (Source: Digital Out-of-Home Media Awareness and Attitude Study, OTX 2007-2008).
“With the addition of Sports Media, Inc. to our network of affiliate partners, SeeSaw now reaches sports fans coast to coast in venues ranging from the Nassau Coliseum to Washington’s Verizon Center, and from the Daytona International Speedway to Hollywood Park,” said Rocky Gunderson, vice president of network development and marketing for SeeSaw Networks. “SeeSaw now makes it easier than ever for brand managers to use Life Pattern Marketing to reach sports enthusiasts in meaningful ways and for agencies to benefit from one plan, one insertion order and one invoice from a single source.”
About Sports Media, Inc.
Sports Media, Inc. is the USA’s leading full-service marketing agency specializing solely in live-sports and sports-related media. The company works directly with advertisers, ad agencies and media buying firms to plan, place and activate advertising campaigns and promotions. You can learn more about Sports Media, Inc. at www.seesawnetworks.com/explore.
About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764
