Efficiently and effectively reaching the right people with the right message has never been harder. The way people engage with and react to advertising is changing dramatically, especially among people between the ages of 18 to 34. Traditional media may not provide advertisers with the business results they need.
Not only is ‘media consumption’ changing, but where people consume media is changing. People are increasingly out-of-home, spending a large majority of their waking hours in places where traditional media simply does not reach them.
The Need for Innovation
The digital out-of-home advertising market today is very fragmented. There are hundreds of network providers across multiple categories such as grocery stores, retail outlets, health clubs, doctor’s offices etc. An advertiser who wants to create a national advertising plan across multiple categories has to contact each network provider individually to plan and buy spots. As a result, advertisers and agencies have been challenged to include digital signs in their national advertising plans. SeeSaw has changed the media landscape.
Life Pattern Marketing
SeeSaw has created a new approach to reaching people out-of-home called Life Pattern Marketing. Life Pattern Marketing is the practice of placing brand messages on digital screens and billboards that are located where the people you are interested in reaching go during their daily life pattern when they are out and about, living their daily lives.
Unlike traditional media, this innovative approach blends into a person’s experiences creating a sense of ubiquity for a brand and the impact for a brand message unparalleled by any other media.
The SeeSaw Advantage
SeeSaw is the world’s most extensive digital out-of-home media network. By aggregating individual affiliate networks across multiple place-based locations, we provide the broadest and deepest coverage possible for digital out-of-home media. As a result, we uniquely enable Life Pattern Marketing.
With thousands of digital signs blanketing the country coast-to-coast, top-to-bottom, delivering 30 million weekly gross impressions, we can deliver a customized media campaign to virtually any life pattern you are trying to reach. Whether you are trying to reach the elusive Mobile Millennial Male, or a busy Alpha Mom, we deliver results for your national, regional and even zip code or trading area campaigns like no one else.
To learn more about Life Pattern Marketing, be sure to
read the white paper, "Life Pattern Marketing" by Monte Zweben, Chairman and Co-founder of SeeSaw Networks.
