Industry Research
It is critical to have a solid understanding of how people react to digital place-based media. Hence, SeeSaw engages experts to sponsor primary research focused on digital media. Insights gained from this research help advertisers and agencies make better media-mix decisions as they plan advertising campaigns.
For example, we recently sponsored primary research to understand people’s awareness of and attitudes towards digital place-based media. The findings from this research were somewhat to our surprise – awareness of out-of-home digital media is already very high – in fact it was the highest for the 13-24 demographic.
The research also showed that digital place-based media engages people very successfully. People gave the following reasons for finding the media engaging:
- It provides factual information
- It tells me something new
- It is entertaining
- It is credible
Finally, the SeeSaw research pointed out that digital place-based media drives people to action. It provides a very compelling path to decision.
SeeSaw plans on continuing to invest in primary research. Participants in our Charter Program get access to this research as well as have the opportunity to influence the areas that SeeSaw focuses on.
Please provide us with your contact information, so that we can notify you when we will be publishing our next primary research.
