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Mediaweek: Mall Ad Networks See 3Q Boost

September 13, 2009 - Sales and traffic in retail stores have been lethargic as a humid summer day during the third quarter…But some networks are showing healthy—sometimes even double-digit—revenue growth. If the momentum continues into the fourth quarter, total 2009 revenue for mall networks could wind up 50 percent ahead of last year.

MediaPost: Marketing: Sports - Taking It To A Brand New Place

September 1, 2009 - SeeSaw Networks’ CEO and Founder Peter Bowen discusses how place-based digital advertising and its relevance in sports marketing.

Digital Signage Today: Reaching the Back to School Market with DOOH Advertising

August 14, 2009 - According to the U.S. Census Bureau, the back to school season is second only to holiday shopping in the amount of revenue generated for retailers…with the explosive growth of digital out-of-home display networks, advertisers can target 18 million college students and 75 million total students nationwide with ads that reach them while they are out and about in their daily routines…

Newswire Today: 3D Digital Out-of-Home Displays Are on Track to Bridge the R&D Gap Finds Futuresource Consulting

July 15, 2009 - LONDON- As 3D technology developments intensify, opportunities for B2B applications become more attractive, with digital out-of-home offering an ideal proving ground… many network aggregators such as BookingDooH, Seesaw and Adcentricity are starting to make headway in consolidating and aiding niche network owners with pitches to media agencies. Moving forward, the DOOH market could skyrocket, fuelled by continued fragmentation within the media landscape and the increasing impact of PVRs, which allow viewers to skip through TV ads.

ClickZ: Digital Out-of-Home Landscape Brief

July 13, 2009 - Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It’s one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011. Total spend in “alternative OOH media” is projected to exceed $3.5 billion in 2009, with nearly $2.9 billion spent on video ad networks and digital billboards, according to PQ Media.

Convenience Store News Exclusive: Spinx Oil Finds Success with In-store Digital Signage

July 6, 2009 - NEW YORK — In today’s digital age of touchscreen cell phones and computers, and the ability to see a person talking from another country on technologies like Skype and iChat, it seems people are getting more and more used to staring at a screen. Spinx Oil Co., in Greenville, S.C., is capitalizing on the new era by utilizing in-store digital signage at 42 of its 66 locations throughout North and South Carolina.

OMMA: The Best Five (or Six) Years

July 1, 2009 - Today’s 18- to 24-year-olds have more than beer bongs on their minds…Not only do they spend money on themselves, their family and friends, but they also influence the purchases of the people around them, says Scott Hines, vice president of marketing at SeeSaw Networks. “They will be the next dominant generation of purchasing Americans,” Hines says. “If they become loyal to a brand, they present an enormous lifetime value in potential revenue for that brand.”

Daily DOOH: CEO Spotlight, Peter Bowen, SeeSaw Networks, San Francisco

June 26, 2009 - In the CEO Spotlight, Daily DOOH welcomes Peter Bowen, Chief Executive Officer of SeeSaw Networks in San Francisco.

Retail Merchandiser: Place-Based Digital Video Advertising

June 22, 2009 - For all the power of digital place-based media, it’s difficult for advertisers to know how to find their target consumer when those consumers are out and about. So when SeeSaw Networks came together three-and-a-half years ago, its founders had three goals in mind: build out digital place-based video advertising, find the value in such advertising, and assemble a network to give advertisers depth and breadth when looking for their target consumers in the context of building national campaigns.

Digital Signage Today: Four Ways to Get Your Ad on Digital Out-of-Home Screens

May 26, 2009 - Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start?

Mediaweek: OOH Media in Sports Venues, Bars on the Rise

May 17, 2009 - Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks to health clubs and sports bars are strengthening their offerings with a much wider array of digital opportunities.

MediaPost: Creating Powerful Digital Video Campaigns

May 5, 2009 - People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens.

RetailWire: Media Follows Consumers Outside the Home

April 3, 2009 - It’s the holy grail of advertising. What medium, what message will it take to break through the clutter and influence consumers to buy whatever it is that is being pitched? Most advertisers and agencies today have accepted the notion of targeting messages to specific audiences as the means to most effectively generate the type of response desired.

MediaPost: Reach Out: New Digital Out-of-Home Tech Debuts

February 25, 2009 - While economic woes fill the headlines, the digital out-of-home industry is chugging along with new deals, standards and platforms. Undaunted by the economic downturn, digital signage companies launched several new out-of-home video technologies this week, suggesting that manufacturers and advertisers are counting on continued long-term growth.

Digital Signage Today: SeeSaw Announces New Open Architecture for Media Buying Platform

February 25, 2009 - SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new “Powered by SeeSaw” service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates.

MediaPlannerBuyer: SeeSaw Creates Media Planning, Buying Tool for OOH Video Space

February 25, 2009 - SeeSaw Networks is licensing its technology so that buyers and sellers can use it to manage their own inventory. The company says the service is a “major step forward” in establishing an industry wide media planning and buying marketplace.

CBS, Agencies Adopt SeeSaw As Digital Out-Of-Home Standard

February 25, 2009 - In a bid to become the industry standard platform for planning, buying and selling digital out-of-home media, SeeSaw Networks today is announcing deals that will license its technology to buyers and sellers who want to utilize it to manage their own inventory. On the sell side, CBS’ Outernet division has become the first outside sales organization to adopt the new “Powered by SeeSaw” system. On the buy side, fledgling digital media shop Digital Hive has become the first agency to standardize its digital out-of-home media planning and buying system around a new Web-based platform, SeeSawAds.com, that will enable advertisers and agencies manage their digital out-of-home campaigns.

Mediaweek: SeeSaw Launches Customizable App

February 25, 2009 - SeeSaw Networks, the original aggregator of inventory across digital video networks, announced Wednesday (Feb. 24) that agencies and networks can now customize the company’s planning and buying platform (SeeSawads.com) and make it their own. The first two clients to sign for the new “Powered by SeeSaw” service are Digital Hive and CBS Outernet.

Advertising Age: CBS Outernet Signs With SeeSaw Networks - Aims to Better Target Digital-Out-of-Home-Video Sales

February 25, 2009 - As the traditional outdoor companies struggle with declining local revenue for the billboard business, the digital-out-of-home industry is just beginning to shape its sales model. Enter CBS Outernet, the subsidiary of CBS Corp., which uses repurposed CBS network content to anchor a digital-video-ad network in 10,800 retail locations. The company is teaming up with SeeSaw Networks, a digital-out-of-home company that aims to help marketers and agencies plan and buy their campaigns through a customized technology platform.

MarketingProfs: Five Ways to Reach Your Target Audience With Place-based Digital Video Advertising

February 3, 2009 - As advertisers continue to look beyond traditional media, such as TV and radio, to reach today’s busy consumer, place-based digital video advertising is coming into its own.

Mediaweek: SeeSaw Adds Eight Network Affililates

January 27, 2009 - SeeSaw Networks, an aggregator of place-based out-of-home video advertising, announced eight new network affiliates. The new networks add inventory across 700 new venues and 3.5 million weekly impressions to SeeSaw’s growing portfolio of digital out-of-home inventory.

MediaPost: Location, Location, Location

December 21, 2008 - A number of agencies have already begun integrating proximity into their planning systems, and some providers have begun making it available in their buying, planning, and dashboard systems. SeeSaw Networks comes to mind. I’m not a practitioner, and I only write about this stuff, but SeeSaw’s “life stage” planning system makes immense sense to me.

MediaBuyerPlanner: SeeSaw Adds Four New Networks

December 10, 2008 - SeeSaw Networks, a media company offering place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers.

MediaPost: SeeSaw Adds New York Transit Networks

December 9, 2008 - Just as digital out-of-home video networks are still growing, so are the meta-networks that aggregate them to allow large-scale ad buying. Most recently, SeeSaw announced that it is adding three new networks reaching commuters, business professionals and tourists in New York’s various transit systems.

Digital Signage Today: SeeSaw Adds Three New York Transit-Focused Digital Signage Networks

December 9, 2008 - SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations that touch New Yorkers during their busy day.

MediaPost: SeeSaw Operationalizes New OVAB Guidelines

November 6, 2008 - Campaign ‘08 rewrote the history books for most major media, including one with the least amount of history: digital out-of-home. Much has been made about the use of the Web, social media, email, and the big story Wednesday morning was how major market newspapers were selling out their newsstand issues. Over the next few days weekly magazines will begin playing various covers of the president-elect, and of course, TV brought us all the thrilling battleground play-by-play countdown of electoral votes.

SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising

NEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process.

Mediaweek: SeeSaw Adds Four More Networks’ Health & Fitness Category

October 29, 2008 - SeeSaw Networks, an aggregator of inventory across out-of-home digital video networks, announced Wednesday (October 29) the addition of four new networks in the health and wellness category.

Digital Signage Today: DirecTV blimp elevates SeeSaw’s ‘Life Patterns’ for DOOH media

October 27, 2008 - SeeSaw Networks’ integration of the DirecTV Starship — the world’s largest airborne LED screen, at 2,100 sq. ft. — into its digital out-of-home (DOOH) ad strategy has helped launch the company’s new “Sports Enthusiast” Life Pattern Marketing sector.

MediaPost Daily News: SeeSaw Enhances Sport Coverage with 3 Nets, Blimp

September 25, 2008 - SeeSaw Networks has added three place-based networks and a blimp to its portfolio of digital out-of-home networks targeting sports fans: the ONTrack, OnSite Network and The Bar Network, which delivers sports programming to bars and gambling venues, and the Atherton Communications blimp. The blimp–equipped with a digital “jumbotron” screen, described by Atherton as the world’s largest airborne screen–buzzes spectators at sporting events.

Mediaweek: SeeSaw Adds Inventory from Sports Networks

September 24, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle.

Mediaweek- Spotlight: SeeSaw Networks CEO Peter Bowen

July 28, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle.

MediaLife: Your Client Making it Big on Campuses

July 28, 2008 - College students will soon be heading back to campus for the fall term, and advertisers will be close behind.

MediaLife: Your Client on Campus Video Screens

July 21, 2008 - College students will soon be heading to campus, and when they arrive they’ll be greeted by several new ad media targeting this unique audience.

DM News - Digital Issues Aired at ad:tech San Francisco

April 21, 2008 - As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week’s Ad:tech San Francisco.

OOHic: Digital Out of Home Meets Social Networks

April 18, 2008 - SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

Digital Signage Today: SeeSaw, LocaModa Partner to Connect Digital Social Networks

April 15, 2008 - SAN FRANCISCO, Calif. — SeeSaw Networks, a digital out-of-home media company and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones.

AKA TV: SeeSaw To Offer LocaModa Apps To Digital Signage Partners

April 15, 2008 - LocaModa, who last week signed a deal with TouchTunes to bring social networking to digital signage in juke boxes across bars and clubs, has today announced a link up with advertising sales aggregator SeeSaw Networks.

AKA TV: BroadSign and SeeSaw Networks Announce Strategic Collaboration

Feb. 26, 2008 -
BroadSign, the US based digital signage software provider has announced a collaboration with SeeSaw Networks - the on-line media sales aggregator for the digital out-of-home marketplace.
This new link will allow media planners and buyers to view in real-time, advertising inventory on BroadSign powered networks. They will be able to purchase space and to execute their campaigns directly from SeeSaw’s online media planning service (SeeSawAds.com) - and also to directly check all proof-of-play reporting.

Mediaweek: SeeSaw Gets ‘Real’ with Web Tool

Feb. 25, 2008 - SeeSaw Networks, which aggregates inventory across 36 out-of-home digital networks, is adding real-time reporting of inventory to its online-based optimization tool, SeeSawAds.com, for planning and buying the fledgling medium.

Digital Signage Today: BroadSign and SeeSaw Partner for Real-Time Reporting of Digital Signage

Feb. 25, 2008 - MINNEAPOLIS, Minn. and SAN FRANCISCO — BroadSign International Inc., a worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering a network of digital out-of-home media, have announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide delivery of campaign metrics and reporting for national advertisers while helping drive measurement standards for the digital out-of-home advertising marketplace.

Digital Signage Insights: Major Media and SeeSaw Announcements Coincide

Feb. 15, 2008 - made note of SeeSaw’s addition of 8 new network affiliates earlier in the week, identifying PumpTop TV as the lead digital signage partner highlighted in the press release. PumpTop TV, a direct competitor of Gas Station TV, offers a network of 3,000 screens at major gas stations in Los Angeles, San Diego, San Francisco and Sacramento, Calif. rolling out to Phoenix next month and Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year.

Digital Signage Today: SeeSaw Networks Adds 8 New Affiliates

Feb. 13, 2008 - SAN FRANCISCO- SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States.

According to a news release, PumpTop TV Network is one of SeeSaw’s new affiliates. PumpTop TV engages consumers while they pump gas by broadcasting advertisements mixed with news and entertainment, including local sports scores, news headlines, weather and real-time traffic maps.

MediaPost: SeeSaw Adds PumpTopTV to Out-of-Home Video Ad Network

Feb. 12, 2008 - IRVINE, CA — (MARKET WIRE) — 02/12/08 — PumpTop TV, a leading digital out-of-home media network located at gas pumps, announced a broad reaching advertising sales partnership with SeeSaw Networks. The agreement, which makes PumpTop TV an affiliate member of SeeSaw’s network, enables media agencies and advertisers to include the PumpTop TV gas station network in national digital signage advertising campaigns planned on SeeSawAds.com.

Mediaweek: SeeSaw Networks Adds Eight New Affiliates

Feb. 12, 2008 - SeeSaw Networks announced Tuesday it added eight new affiliates to its growing digital out-of-home media network.

Among the new affiliates are PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels).

Digital Signage Insights: SeeSaw Adds 8 New Networks

Feb. 12, 2007 - The SeeSaw portfolio is GROWING…Only a few weeks after announcing the addition of Ripple TV to its portfolio of digital signage network affiliates, SeeSaw is at it again. The Company has added 8 new networks to its fold.

AKA TV: SeeSaw Networks Adds More Affiliates to its Network

Feb. 12, 2008 - SeeSaw Networks, the US based media planning company has added eight new companies to its digital signage network. The company now has a total of 36 networks, offering advertisers more impressions than a spot on the top five primetime shows , including American Idol, Dancing with the Stars and NBC Sunday Night Football.

Silicon Alley Insider: SeeSaw Ads PumpTop TV, Others to Network

Feb. 12, 2008 - Outdoor ad aggregator SeeSaw Networks added eight new affiliates to its network, including PumpTop TV, Casino Channel Network, HotSpot Network (information kiosks) and Acrosscut Media (hotels), among others. The company says that its outdoor network–from doctors offices to health clubs–can now deliver 35 million weekly impressions, more than a spot on “American Idol.”

Digital Signage Weekly: Ripple and SeeSaw Networks

Jan. 23, 2008 - Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership. The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions.

Mediaweek: New Out-of-Home Nets Target Consumers at Work

Jan. 21, 2008 - When NBC unveiled its NBC Everywhere stable of digital video networks last week, it galvanized a growing segment of the out-of-home media business that has sought to win over the hearts and minds of advertisers. Some 200 advertising and media execs were on hand at NBC’s home base in New York’s Rockefeller Center as the network announced the launch of nine digital networks targeting niche audiences where they work, play and shop, including colleges, gyms, sports arenas, taxis, supermarkets and gas stations.

Digital Signage Insights: Expanding Digital Signage Platforms

Jan. 20, 2008 - On the heels of NBC’s digital out-of-home upfront, CBS outernet announced that they had signed Ripple TV as a strategic partner. At the same time that the Ripple and CBS announcement hit the press, it came out that Ripple TV is joining digital signage aggregator SeeSaw networks.

StartUp Beat: Ripple Expands Reach with SeeSaw Networks and CBS

Jan. 18, 2008 - El Segundo-based Ripple, which delivers hyper-local content on flat screen panels in public locations, has announced two big partnerships that expand its network of public interactive screens and its advertising reach. The first is a deal with CBS Outernet, a division of CBS that runs in-store media networks and advertising in grocery stores nationwide. The company has also partnered with SeeSaw Networks, a San Francisco-based media company that offers a digital out-of-home media network advertising portfolio.

Digital Signage Weekly: SeeSaw and Buzztime Interactive

Jan. 2, 2008 - SeeSaw Networks, providers of digital out-of-home media networks, has extended its reach to millennials, sports fans, college students and families with the addition of Buzztime (Amex: NTN), an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

Digital Signage Today- BREAKING: CBS, Ripple and SeeSaw Partner for Digital Out-of-Home Ad Network

Dec. 17, 2007 - NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, announced an agreement for a large out-of-home advertising network. Ripple and SeeSaw Networks also jointly announced a broad-reaching advertising sales partnership which will add more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out-of-home advertising inventory.

Industry Insights from 2007

During 2007, digital out-of-home media took some momentous steps forward in establishing itself as an integral player of the ever changing media landscape – and becoming a ‘must have’ part of an advertisers media mix. This article takes a deep look at the digital out-of-home industry as a whole in 2007 and how it will continue to develop in 2008 and the years to come.

Digital Signage Today: SeeSaw Networks uses gaming network to expand to 18,000 locations

Dec. 12, 2007 - SAN FRANCISCO — SeeSaw Networks has added Buzztime, an interactive entertainment company, to its aggregated digital signage network as part of efforts to strengthen its reach to millennials, sports fans, college students and families.

Effectively and Efficiently Reaching Holiday Shoppers

Shopping, lines at the mall, holiday travel, family time, kids home from college, skiing. All of these activities represent how people spend time during the winter season in the United States. Get insight into how advertising affects holiday shoppers and learn how you can create effective and efficient messages while reaching the right audience at the right time with SeeSaw Networks and Life Pattern Marketing.

Retail Relevance: The In-Store Digital Signage Opportunity

The media landscape is continually changing and emerging, out-of-home platforms are seeing powerful consumer awareness and favorability. In this article, Laura reveals how the recent release of the OTX Digital Out-of-Home Media Awareness and Attitude Study offers substantial evidence that the digital signage industry is settling in as a competitive player in the out-of-home media category.

Digital Signage Today: SeeSaw Networks Joins OVAB

Nov. 7, 2007 - SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry.

Interesting Digital Out-of-Home Advertising Facts

Get answers to questions like: What percentage of people are aware of digital signage advertising in the past 12 months? What is the percentage of people that report that digital signage advertising catches their attention? How many different types of locations do people see digital signage ads in during a week? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study.

AdvertisingAge: Dentists’ Offices Get Own TV Network

September 21, 2007 - Have you ever wanted to see a dentist with a black belt or learn about the origins of the term wisdom tooth? Next time you’re waiting for your dentist, you just might see one of those segments on the Private Dental Network, a digital network being launched in dentists’ offices throughout the country.

Digital Signage Today: SeeSaw Launches Profile for ‘Mobile Millenials’

Sep. 20, 2007 - SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to “mobile millennials” by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines. SeeSaw announced four new partnerships with digital signage companies — Netpulse, Agency225, CSpot Networks and BRANDitTV — that have screens in locations frequented by mobile millennials, also known as Generation Y.

Intercept Mobile Millennials with Life Pattern Marketing

Meet Ian. Twenty-seven years old and single, he works as an account manager for a pharmaceutical company and earns about $55,000 a year. He is very style and fashion-conscious, he’s into the latest and greatest electronic gadgets, and he drives a BMW. He has an active social life and is always on the go. See how Life Pattern Marketing principles provide a way to intercept Ian in his work, play and social routines.

Intercept Your Target Audience with Life Pattern Marketing

Almost every day, we see another article about how difficult it has become for businesses to reach potential customers with traditional media. Today’s customers are highly mobile, and TV, newspapers, and other traditional vehicles are less effective than they once were, particularly with younger generations. But now, a new methodology called Life Pattern Marketing can help you reach your audience in a compelling and effective way.

Media Buyer Planner- SeeSaw Expands Network, Reaches College Students in 50 States

Aug. 27, 2007 - SeeSaw Networks of San Francisco has expanded its place-based network of screens on the campuses of colleges and universities with the addition of University Network and Zilo Networks. SeeSaw’s screens can now be found in and around 469 colleges and universities in all 50 states, writes Media Life.

AdAge: Out-of-Home Video Ad Bureau Creates Advisory Board

July 31, 2007 - NEW YORK (AdAge.com) — The out-of-home space just got more organized. The Out-of-Home Video Advertising Bureau (OVAB) announced the formation of its first advertising-agency advisory board, comprising top executives from across the industry.

Making Out-of-Home Digital Media Interactive

Consider a typical brand manager’s media budget for brand building. It used to be that 100% would be spent on broadcasting messages across traditional media — print, radio, television and out-of-home. This open-ended communication lacked any interactivity or dialog with people. However, now the largest growing media spend is the Internet – but why? Because it’s interactive. Your audience engages directly with you — with a simple click. Now the wealth of knowledge built by direct marketers using direct response (DR) marketing techniques has become relevant to all advertisers, including brand builders. And it’s widely accepted that if you interact with your constituency, your communication is much more likely to meet your marketing objectives. The Internet has changed branding forever.

That same branding opportunity is now available for out-of-home advertising through the combination of SMS text messaging and SeeSaw Networks.

Fast Facts About SMS Text Messaging

Curious about the answers to questions like: What percentages of people in the world have SMS phones? How many SMS messages are sent in the United States? Are Americans favorable to text messaging? What percentage 18-24 year olds received a text message in the past day? Find the answers to questions like these and others with these fast facts.

Carnegie Mellon Today: Sales Force

July 2007 - With digital video recorders making it easy to skip through television commercials, satellite radio offering commercial-free stations, and newspapers struggling for readers, retailers are looking for new ways to get their advertising in front of consumers. Monte Zweben, whose background is in artificial intelligence, has a captive-audience alternative.

Digital Signage Today: SeeSaw Adds PetroTV, emebaVet Networks

June 28, 2007 - SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.

Content is King: Creating High Performance Advertising

Out-of-home digital media is one of the fastest growing advertising media in the industry today. In North America, an estimated 200 networks comprising 300,000 digital signage displays are deployed in retail stores, customer service locations, transportation areas and other locations. However, in order to make the media matter, it is critical that publishers and advertisers create compelling content to maximize results.

Content-driven Advertising: A Case Study

Independence American Insurance Company (IAIC) had identified a great market opportunity – to market short term health insurance to recent college graduates. They developed a website to market to and sign up college seniors, but needed an effective advertising program that specifically targeted this market. Out-of-home digital media provided the solution.

Digital Signage Today: SeeSaw Networks, Impart Media Announce Partnership

May 2, 2007 - SEATTLE — Impart Media Group Inc. and SeeSaw Networks announced a strategic partnership broadly encompassing access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.
The two companies will collaborate on the integration of their platforms using open standards to allow a seamless and efficient planning, buying and measuring of ad campaigns on Impart’s networks (and competing networks) through SeeSawAds.com.

MarketingVOX: SeeSaw Goes All Text-Happy with Billboards

Apr. 26, 2007 - Digital billboard network SeeSaw is adding text-message interactivity to its out-of-home locations, reports AdWeek.
SeeSaw will add what amounts to direct-response capabilities to its network of 10,000 locations. The digital billboards will prompt passers-by to send text messages for campaigns that can be hyper-targeted by demographic and location.

AKA TV: Alchemy Works Magic to be First Award-Winner, Also, Links with SeeSaw

Mar. 23, 2007 - TORONTO – Canada’s Alchemy International was named “Best of the Best” at the Fourth Screen Awards for Dynamic Signage Content in Las Vegas last month.

The company, which specializes in repurposing existing content for digital signage, won the award for a Smirnoff vodka ad which combined James Bond movie music, excerpts from broadcast commercials originally created by agency JWT, interactive martini recipes, animations, and Smirnoff branding.

The Outernet Expands Advertisers’ Media Choices

You’ve heard and read all about the increasing role that the Internet is playing in advertisers’ media mix. But, have you heard about the Outernet?

The Outernet isn’t some sci-fi fantasy. The Outernet is the revolutionary convergence of the Internet, mobile technologies and networked digital signage in the out-of-home space.

Out-of-Home Digital Media Has Emerged

People notice out-of-home digital media…they engage with it…and it drives them to take action. Clearly, it is early days but OOHDM is on its way to being a significant advertising media and it will become a part of most advertisers’ media mix much like the Internet is today.

Generational Shift in Media Consumption

There are changes in the air, literally, that will have a profound effect on the way that advertisers and marketers will communicate with their existing and prospective customers. The emerging Gen X and Gen Y spend a large majority of their time in substantially less controlled and less homogenized environments including physical areas such as bars, restaurants, health clubs, ball parks etc; online; gaming; listening to satellite (non-commercial) radio; and listening to iPods and other digital music devices. It’s a world of social networking, downloads, digital communities and heightened mobility. It is not a world where the traditional media trinity lives or where advertisers have been for the past 30 years.

San Francisco Chronicle: People in Business

Jan. 15, 2007 - Alan Snodgrass was appointed North American president in the San Francisco office of Exent Technologies, a San Francisco company that sells technology for video game advertising. He was director of business development for the digital home group at Intel in Portland, Ore. [...]

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