FAQ
1. Who is SeeSaw Networks?
SeeSaw Networks is a media company that blends inventory from its affiliate partners offering the most extensive,network of venues available to media agencies in the industry. By providing media agencies and advertisers the power to plan, buy and measure out of home digital advertising affiliate networks that work with SeeSaw will see their advertising revenue increase and will benefit from the addition of engaging ads on the network from major advertisers.
2. What is SeeSaw Networks’ coverage?
Today, SeeSaw delivers the industry’s broadest coverage reaching 205 DMAs across 5 distinct categories. Among these categories, the predominant demographic is currently 18-34 year olds. Key categories include: College Campuses, grocery stores, bars and restaurants, book stores, and Travel Centers. In addition, SeeSaw Networks is continuing to expand the size and reach of its network. There will be major new categories added monthly so if you have excess inventory, contact SeeSaw.
3. What are the benefits of SeeSaw for affiliates?
Instead of competing with hundreds of network providers across multiple categories such as grocery stores, retail outlets, doctor’s offices etc— where an advertiser has to contact each network provider individually to plan and buy spots—as part of the SeeSaw network, agencies can easily find your venues through our aggregated database. You benefit from better nationwide exposure- CPMs are typically higher when blended with other venues that target specific demographics and advertisers can focus their campaigns on who they want to engage. Because SeeSaw only sells unsold inventory and focused on brands that are not part of your advertising plan, your revenue is increased every period SeeSaw sells your venues, your profit increases, and your ROI goes up.
4. How does SeeSaw work with a network affiliate?
When an Affiliate signs up with SeeSaw Networks, they allocate a part of their advertising inventory to SeeSaw. It becomes available to be scheduled as part of an advertiser’s national campaign. An affiliate can choose to participate as much, or as little as they like. When an advertiser or agency plans a campaign, they enter their campaign objectives such as demographic or geographic requirements in the SeeSaw campaign management service. If an affiliate’s sign fits with the campaign specifications, those signs along with suggested signs from other networks are displayed as a recommended buy. As a result, SeeSaw enables affiliates to easily sell their inventory.
To find out how you can become a part of the Seesaw network, please click here.
5. Can you tell me more about Seesaw’s products?
SeeSaw Networks has two services in the market today. They include Campaign Management and Inventory Management. Affiliates who join SeeSaw can have their digital media inventory integrated with the data in these two services.
Campaign Planning
Campaign Planning enables advertisers and agencies to perform a variety of digital media planning and buying tasks using an easy-to-use web browser. It lets you explore and visualize signage specifics in various categories, such as bars and restaurants, as well as see various venues. It allows you to plan using a variety of “what if’ scenarios based on targets you set by demographics and more. Its buy function allows you to buy the campaign with a click of the mouse. It lets you collaborate by creating virtual Campaign Team and providing access to your campaign plans. The traffic management function provides support and reminders/notifications/due dates for creative delivery and more. And its measure function delivers status reports to inform you how the campaign is performing.
Inventory Management
SeeSaw manages available sign inventory in real-time, so agencies and advertisers no longer need to worry about booking spots only to find the spots have been sold. SeeSaw can accept information about an affiliate’s signs and available inventory through real-time application programming interfaces (APIs) or by entering it manually themselves over a web-based interface. Thus, inventory is booked when sold and affiliates can focus their efforts on maximizing inventory sales every period through their sales force and working with SeeSaw with no concern about conflict or disappointing agencies or advertisers.
6. What is the Seesaw Charter program?
SeeSaw is working with an initial group of digital network affiliate partners as well as a select group of national agencies who are excited to participate in this new and innovative way of blending inventory in support of national media buys By joining the Charter Program, this exclusive group can take advantage of the following benefits:
- Learn how media agencies will effectively plan and buy digital signage, saving time and increasing effectiveness
- Obtain feedback on the network’s effectiveness as a branding and awareness tool
- Understand more about creative formats and their effect on awareness
- Have access to incremental revenue generated by the campaigns planned during the Charter Program
- Participate in the marketing of the individual categories and therefore highlight each networks strengths regarding venue and demographics
- Providing demographics to advertisers for each of your signs & locations
- Maximize your revenue by optimizing the selling your inventory
- Providing advertisers with audit and measurements methodologies
For details on the SeeSaw Charter Program, click here.
