Ad Formats & Specs

With SeeSaw Networks, it’s easy to create the advertising media that you’ll want to use. To ensure that your messaging displays properly, just follow the three steps below. If you have any questions or need additional help, please feel free to call our SeeSaw production specialists at (877) SEESAW8 or email us.

Step 1: Create Media
When creating your media, keep in mind these three things: aspect ratio, timing, and audio.

Aspect Ratio:
SeeSaw Networks serves your media to a variety of screen types and sizes. To provide the best display on the most screens, we ask that you supply 2 versions of your media.

4:3 aspect ratio (format for television type screens)
16:9 aspect ratio (format for widescreen screens)

Timing:
The total length of your media should fill the inventory that you have purchased. Please create clean lead-in and lead-out to help us differentiate your media from those who play before and after you.

Audio:
Make sure you check whether you have to have audio playing.
Also check to see if the media stand on its own visually without audio.

Step 2: Publish Media
Depending on the type of media you are creating, SeeSaw Networks accepts 2 video formats and 1 static image format.

Video Formats

Quicktime .mov (uncompressed) – used primarily for live motion
Flash Video .flv (24fps) – used primarily for motion graphics and animation

Image Format

JPEG (RGB) – a static file with no video or animation

Step 3: Upload Media
Follow these FTP Instructions to quickly upload your media to SeeSaw:

Please compress the file (*.sit or *.zip) before uploading.
Using an FTP program (Transmit [Mac] or CuteFTP [PC])
Connect to ftp.seesawnetworks.com
*Contact us for your username and password
transfer the compressed media file to your FTP folder
*the speed of the transfer is dependent on the size of the file and the internet connection being used
Upon completion of the upload process
Email or phone your account manager the following information

Campaign Name
File Name(s)
File Size(s)