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Digital Signage Insights: Venture Capital News in the Digital Signage Industry

April 24, 2008 - Adcentricity, a digital out-of-home media sales network, has raised $3 million in Series A Funding. The Toronto-based company offers advertising sales and media management services to a portfolio of over 70 digital signage networks. The Company’s model is very similar to that of network aggregator SeeSaw Networks.

Industry Insights from 2007

During 2007, digital out-of-home media took some momentous steps forward in establishing itself as an integral player of the ever changing media landscape – and becoming a ‘must have’ part of an advertisers media mix. This article takes a deep look at the digital out-of-home industry as a whole in 2007 and how it will continue to develop in 2008 and the years to come.

Effectively and Efficiently Reaching Holiday Shoppers

Shopping, lines at the mall, holiday travel, family time, kids home from college, skiing. All of these activities represent how people spend time during the winter season in the United States. Get insight into how advertising affects holiday shoppers and learn how you can create effective and efficient messages while reaching the right audience at the right time with SeeSaw Networks and Life Pattern Marketing.

Retail Relevance: The In-Store Digital Signage Opportunity

The media landscape is continually changing and emerging, out-of-home platforms are seeing powerful consumer awareness and favorability. In this article, Laura reveals how the recent release of the OTX Digital Out-of-Home Media Awareness and Attitude Study offers substantial evidence that the digital signage industry is settling in as a competitive player in the out-of-home media category.

Interesting Digital Out-of-Home Advertising Facts

Get answers to questions like: What percentage of people are aware of digital signage advertising in the past 12 months? What is the percentage of people that report that digital signage advertising catches their attention? How many different types of locations do people see digital signage ads in during a week? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study.

Intercept Mobile Millennials with Life Pattern Marketing

Meet Ian. Twenty-seven years old and single, he works as an account manager for a pharmaceutical company and earns about $55,000 a year. He is very style and fashion-conscious, he’s into the latest and greatest electronic gadgets, and he drives a BMW. He has an active social life and is always on the go. See how Life Pattern Marketing principles provide a way to intercept Ian in his work, play and social routines.

Intercept Your Target Audience with Life Pattern Marketing

Almost every day, we see another article about how difficult it has become for businesses to reach potential customers with traditional media. Today’s customers are highly mobile, and TV, newspapers, and other traditional vehicles are less effective than they once were, particularly with younger generations. But now, a new methodology called Life Pattern Marketing can help you reach your audience in a compelling and effective way.

Making Out-of-Home Digital Media Interactive

Consider a typical brand manager’s media budget for brand building. It used to be that 100% would be spent on broadcasting messages across traditional media — print, radio, television and out-of-home. This open-ended communication lacked any interactivity or dialog with people. However, now the largest growing media spend is the Internet – but why? Because it’s interactive. Your audience engages directly with you — with a simple click. Now the wealth of knowledge built by direct marketers using direct response (DR) marketing techniques has become relevant to all advertisers, including brand builders. And it’s widely accepted that if you interact with your constituency, your communication is much more likely to meet your marketing objectives. The Internet has changed branding forever.

That same branding opportunity is now available for out-of-home advertising through the combination of SMS text messaging and SeeSaw Networks.

Fast Facts About SMS Text Messaging

Curious about the answers to questions like: What percentage of people in the world have SMS phones? How many SMS messages are sent in the United States? Are Americans favorable to text messaging? What percentage 18-24 year olds received a text message in the past day? Find the answers to questions like these and others with these fast facts.

Digital Signage Today: SeeSaw Debuts Proposal Tool for Digital Signage Ad Campaigns

Jul. 16, 2007 - SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks. Customizable proposals give detailed insight into traffic, awareness, demographics, pricing, programming and screen locations, for all the networks aggregated in a campaign. For the first time, agencies can easily assess multiple networks, optimize campaigns and provide full transparency to clients as they plan their campaigns.

Content is King: Creating High Performance Advertising

Out-of-home digital media is one of the fastest growing advertising media in the industry today. In North America, an estimated 200 networks comprising 300,000 digital signage displays are deployed in retail stores, customer service locations, transportation areas and other locations. However, in order to make the media matter, it is critical that publishers and advertisers create compelling content to maximize results.

Content-driven Advertising: A Case Study

Independence American Insurance Company (IAIC) had identified a great market opportunity – to market short term health insurance to recent college graduates. They developed a website to market to and sign up college seniors, but needed an effective advertising program that specifically targeted this market. Out-of-home digital media provided the solution.

How to Improve the Effectiveness of Your Out-of-Home Digital Media Buy

Your client has come to you with a request. She wants a more effective way to reach people for the upcoming video game launch. Her target is a national audience of notoriously hard to reach 18-34 males. She knows television is not effective with this group and wants to try something different to promote her brand, perhaps a medium that will reach her target audience where they are. She wants a response in 24 hours. How are you going to pull this one off?

Ubiquity: Your Brand Can Be Everywhere People Are

The power of ubiquity is profound. Recall the yellow Lance Armstrong “LiveStrong” bracelets? Beginning in Fall 1997, one could spot these yellow rubber wristbands on celebrities and Tour de France fanatics. Soon they were everywhere – of course you had to ask that fateful question , “What is that?” Then you got one. Over 50 million people bought a yellow bracelet. You saw them wherever you went. While the campaign had amazing public relations impact, it was the ubiquity of the bracelets that made it truly effective. And when you see things repeated contextually in the midst of your every day experiences, it has tremendous impact.

The Outernet Expands Advertisers’ Media Choices

You’ve heard and read all about the increasing role that the Internet is playing in advertisers’ media mix. But, have you heard about the Outernet?

The Outernet isn’t some sci-fi fantasy. The Outernet is the revolutionary convergence of the Internet, mobile technologies and networked digital signage in the out-of-home space.

MarketingVOX: SeeSaw Seeks to Bring Network Buying to Digital Billboards

Mar. 5, 2007 - SeeSaw Networks has created an online buying tool that it hopes will do for the digital billboard marketplace what online ad networks have done for media buyers - simplify the buying process, ClickZ reports.
To streamline digital-billboard ad buying, SeeSaw has launched SeeSawAds.com, a free online service to aid media buyers. SeeSawAds aims to create a database of various categories of digital signs, establishing an affiliate marketplace that will allow media buyers to both purchase numerous ad types and achieve a greater level of targeting.

BizReports: SeeSaw Offers Digital Billboard Management Tool

Mar. 2, 2007 - Bob Martin, vice president, local media director at Universal McCann San Francisco, said targeting is the key to SeeSaw’s offering. “Digital outdoor and in-store video networks inherently offer advertisers many creative, audience-mindset and production-cost advantages. SeeSaw enables us to target a broader audience within a very precise geography, or to reach a very narrow audience profile across many geographies.”

ClickZ: Online Tool Allows Media Planners to Manage Digital Billboards

Mar. 2, 2007 - Newcomer SeeSaw Networks hopes to do for the digital billboard marketplace what ad networks have done for media buyers online: make the purchasing of advertising as simple as possible.

Digital Signage News: SeeSaw To Launch Online Ad Buy Platform for Digital Signage

Feb. 27, 2007 - ADWEEK notes that SeeSaw Networks, a company that allows media buyers to purchase ad time on multiple disparate digital signage networks at once, is stepping up its efforts by launching seesawads.com, a web-based marketplace for digital sign media buys. By joining together any number of smaller networks into one quasi-cohesive ad “platform,” SeeSaw is attempting to address one of the critical shortcomings of many digital signage networks today[...]

Out-of-Home Digital Media Has Emerged

People notice out-of-home digital media…they engage with it…and it drives them to take action. Clearly, it is early days but OOHDM is on its way to being a significant advertising media and it will become a part of most advertisers’ media mix much like the Internet is today.

Generational Shift in Media Consumption

There are changes in the air, literally, that will have a profound effect on the way that advertisers and marketers will communicate with their existing and prospective customers. The emerging Gen X and Gen Y spend a large majority of their time in substantially less controlled and less homogenized environments including physical areas such as bars, restaurants, health clubs, ball parks etc; online; gaming; listening to satellite (non-commercial) radio; and listening to iPods and other digital music devices. It’s a world of social networking, downloads, digital communities and heightened mobility. It is not a world where the traditional media trinity lives or where advertisers have been for the past 30 years.

Big and Targeted

Out-of-home digital media is forecasted to pass traditional out-of-home media in size, reach and advertising spend within just five short years, making it the fastest growing media opportunity since the Internet.
What better way is there to target people on the go - with digital advertising in stores, restaurants, campuses, malls, health clubs and the like.
The [...]

AKA TV: DoubleClickFounder Will Apply Aggregation Model to Digital-Signage Market

Oct. 20, 2006 - Jeff Dickey, founder of Internet ad-sales pioneer DoubleClick, is applying the same concept to digital signage with the launch of content and advertising aggregator SeeSaw Networks.
SeeSaw will match the unused advertising inventory of pre-qualified digital networks to advertisers, agencies and media buyers – a similar approach to Artisan Live’s new MAAP project.

The Media Mix is Changing

You will find that out-of-home digital media is the best way to reach your target demographic. Whether you need to create greater brand awareness or increase your sales, the facts show that you should add digital media networks to your media mix.

The Easiest Way to Plan, Buy and Measure Out-of-Home Digital Media

Now you can plan, buy and measure an out-of-home digital media campaign that includes multiple venues and categories, using a browser, from a single source - SeeSaw Networks.

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