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Digital Signage Today: Four Ways to Get Your Ad on Digital Out-of-Home Screens

May 26, 2009 - Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start?

Mediaweek: OOH Media in Sports Venues, Bars on the Rise

May 17, 2009 - Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks to health clubs and sports bars are strengthening their offerings with a much wider array of digital opportunities.

MediaPost: Creating Powerful Digital Video Campaigns

May 5, 2009 - People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens.

RetailWire: Media Follows Consumers Outside the Home

April 3, 2009 - It’s the holy grail of advertising. What medium, what message will it take to break through the clutter and influence consumers to buy whatever it is that is being pitched? Most advertisers and agencies today have accepted the notion of targeting messages to specific audiences as the means to most effectively generate the type of response desired.

MediaPost: Reach Out: New Digital Out-of-Home Tech Debuts

February 25, 2009 - While economic woes fill the headlines, the digital out-of-home industry is chugging along with new deals, standards and platforms. Undaunted by the economic downturn, digital signage companies launched several new out-of-home video technologies this week, suggesting that manufacturers and advertisers are counting on continued long-term growth.

Digital Signage Today: SeeSaw Announces New Open Architecture for Media Buying Platform

February 25, 2009 - SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new “Powered by SeeSaw” service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates.

MediaPlannerBuyer: SeeSaw Creates Media Planning, Buying Tool for OOH Video Space

February 25, 2009 - SeeSaw Networks is licensing its technology so that buyers and sellers can use it to manage their own inventory. The company says the service is a “major step forward” in establishing an industry wide media planning and buying marketplace.

CBS, Agencies Adopt SeeSaw As Digital Out-Of-Home Standard

February 25, 2009 - In a bid to become the industry standard platform for planning, buying and selling digital out-of-home media, SeeSaw Networks today is announcing deals that will license its technology to buyers and sellers who want to utilize it to manage their own inventory. On the sell side, CBS’ Outernet division has become the first outside sales organization to adopt the new “Powered by SeeSaw” system. On the buy side, fledgling digital media shop Digital Hive has become the first agency to standardize its digital out-of-home media planning and buying system around a new Web-based platform, SeeSawAds.com, that will enable advertisers and agencies manage their digital out-of-home campaigns.

Mediaweek: SeeSaw Launches Customizable App

February 25, 2009 - SeeSaw Networks, the original aggregator of inventory across digital video networks, announced Wednesday (Feb. 24) that agencies and networks can now customize the company’s planning and buying platform (SeeSawads.com) and make it their own. The first two clients to sign for the new “Powered by SeeSaw” service are Digital Hive and CBS Outernet.

Advertising Age: CBS Outernet Signs With SeeSaw Networks - Aims to Better Target Digital-Out-of-Home-Video Sales

February 25, 2009 - As the traditional outdoor companies struggle with declining local revenue for the billboard business, the digital-out-of-home industry is just beginning to shape its sales model. Enter CBS Outernet, the subsidiary of CBS Corp., which uses repurposed CBS network content to anchor a digital-video-ad network in 10,800 retail locations. The company is teaming up with SeeSaw Networks, a digital-out-of-home company that aims to help marketers and agencies plan and buy their campaigns through a customized technology platform.

MarketingProfs: Five Ways to Reach Your Target Audience With Place-based Digital Video Advertising

February 3, 2009 - As advertisers continue to look beyond traditional media, such as TV and radio, to reach today’s busy consumer, place-based digital video advertising is coming into its own.

Mediaweek: SeeSaw Adds Eight Network Affililates

January 27, 2009 - SeeSaw Networks, an aggregator of place-based out-of-home video advertising, announced eight new network affiliates. The new networks add inventory across 700 new venues and 3.5 million weekly impressions to SeeSaw’s growing portfolio of digital out-of-home inventory.

MediaPost: Location, Location, Location

December 21, 2008 - A number of agencies have already begun integrating proximity into their planning systems, and some providers have begun making it available in their buying, planning, and dashboard systems. SeeSaw Networks comes to mind. I’m not a practitioner, and I only write about this stuff, but SeeSaw’s “life stage” planning system makes immense sense to me.

MediaBuyerPlanner: SeeSaw Adds Four New Networks

December 10, 2008 - SeeSaw Networks, a media company offering place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers.

MediaPost: SeeSaw Adds New York Transit Networks

December 9, 2008 - Just as digital out-of-home video networks are still growing, so are the meta-networks that aggregate them to allow large-scale ad buying. Most recently, SeeSaw announced that it is adding three new networks reaching commuters, business professionals and tourists in New York’s various transit systems.

Digital Signage Today: SeeSaw Adds Three New York Transit-Focused Digital Signage Networks

December 9, 2008 - SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations that touch New Yorkers during their busy day.

SeeSaw Expands Reach in New York with Three New Networks

SAN FRANCISCO, December 9, 2008 – SeeSaw Networks today announced new partnerships with three transit related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers during their busy day, expanding on SeeSaw’s mission to enable advertisers to intercept target audiences in their daily routines.

MediaPost: SeeSaw Operationalizes New OVAB Guidelines

November 6, 2008 - Campaign ‘08 rewrote the history books for most major media, including one with the least amount of history: digital out-of-home. Much has been made about the use of the Web, social media, email, and the big story Wednesday morning was how major market newspapers were selling out their newsstand issues. Over the next few days weekly magazines will begin playing various covers of the president-elect, and of course, TV brought us all the thrilling battleground play-by-play countdown of electoral votes.

SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising

NEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process.

Mediaweek: SeeSaw Adds Four More Networks’ Health & Fitness Category

October 29, 2008 - SeeSaw Networks, an aggregator of inventory across out-of-home digital video networks, announced Wednesday (October 29) the addition of four new networks in the health and wellness category.

Digital Signage Today: DirecTV blimp elevates SeeSaw’s ‘Life Patterns’ for DOOH media

October 27, 2008 - SeeSaw Networks’ integration of the DirecTV Starship — the world’s largest airborne LED screen, at 2,100 sq. ft. — into its digital out-of-home (DOOH) ad strategy has helped launch the company’s new “Sports Enthusiast” Life Pattern Marketing sector.

MediaPost Digital Outsider: Aggregating the Aggregators

September 17, 2008 - As digital out-of-home video networks grow by leaps and bounds, a separate industry has emerged that’s devoted entirely to collecting networks together to offer media buyers a single point of sale. As intermediaries, they usually don’t own the place-based networks they deal with; their value proposition to media planners lies in the objective analysis of each network’s capabilities, and aggregating the right networks to achieve a particular campaign’s goal. Following is a roundup of some of the companies that, well, round up out-of-home video networks.

Digital Signage Insights: Venture Capital News in the Digital Signage Industry

April 24, 2008 - Adcentricity, a digital out-of-home media sales network, has raised $3 million in Series A Funding. The Toronto-based company offers advertising sales and media management services to a portfolio of over 70 digital signage networks. The Company’s model is very similar to that of network aggregator SeeSaw Networks.

Industry Insights from 2007

During 2007, digital out-of-home media took some momentous steps forward in establishing itself as an integral player of the ever changing media landscape – and becoming a ‘must have’ part of an advertisers media mix. This article takes a deep look at the digital out-of-home industry as a whole in 2007 and how it will continue to develop in 2008 and the years to come.

Effectively and Efficiently Reaching Holiday Shoppers

Shopping, lines at the mall, holiday travel, family time, kids home from college, skiing. All of these activities represent how people spend time during the winter season in the United States. Get insight into how advertising affects holiday shoppers and learn how you can create effective and efficient messages while reaching the right audience at the right time with SeeSaw Networks and Life Pattern Marketing.

Retail Relevance: The In-Store Digital Signage Opportunity

The media landscape is continually changing and emerging, out-of-home platforms are seeing powerful consumer awareness and favorability. In this article, Laura reveals how the recent release of the OTX Digital Out-of-Home Media Awareness and Attitude Study offers substantial evidence that the digital signage industry is settling in as a competitive player in the out-of-home media category.

Interesting Digital Out-of-Home Advertising Facts

Get answers to questions like: What percentage of people are aware of digital signage advertising in the past 12 months? What is the percentage of people that report that digital signage advertising catches their attention? How many different types of locations do people see digital signage ads in during a week? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study.

AdvertisingAge: Dentists’ Offices Get Own TV Network

September 21, 2007 - Have you ever wanted to see a dentist with a black belt or learn about the origins of the term wisdom tooth? Next time you’re waiting for your dentist, you just might see one of those segments on the Private Dental Network, a digital network being launched in dentists’ offices throughout the country.

Intercept Mobile Millennials with Life Pattern Marketing

Meet Ian. Twenty-seven years old and single, he works as an account manager for a pharmaceutical company and earns about $55,000 a year. He is very style and fashion-conscious, he’s into the latest and greatest electronic gadgets, and he drives a BMW. He has an active social life and is always on the go. See how Life Pattern Marketing principles provide a way to intercept Ian in his work, play and social routines.

Intercept Your Target Audience with Life Pattern Marketing

Almost every day, we see another article about how difficult it has become for businesses to reach potential customers with traditional media. Today’s customers are highly mobile, and TV, newspapers, and other traditional vehicles are less effective than they once were, particularly with younger generations. But now, a new methodology called Life Pattern Marketing can help you reach your audience in a compelling and effective way.

Making Out-of-Home Digital Media Interactive

Consider a typical brand manager’s media budget for brand building. It used to be that 100% would be spent on broadcasting messages across traditional media — print, radio, television and out-of-home. This open-ended communication lacked any interactivity or dialog with people. However, now the largest growing media spend is the Internet – but why? Because it’s interactive. Your audience engages directly with you — with a simple click. Now the wealth of knowledge built by direct marketers using direct response (DR) marketing techniques has become relevant to all advertisers, including brand builders. And it’s widely accepted that if you interact with your constituency, your communication is much more likely to meet your marketing objectives. The Internet has changed branding forever.

That same branding opportunity is now available for out-of-home advertising through the combination of SMS text messaging and SeeSaw Networks.

Fast Facts About SMS Text Messaging

Curious about the answers to questions like: What percentages of people in the world have SMS phones? How many SMS messages are sent in the United States? Are Americans favorable to text messaging? What percentage 18-24 year olds received a text message in the past day? Find the answers to questions like these and others with these fast facts.

Digital Signage Today: SeeSaw Debuts Proposal Tool for Digital Signage Ad Campaigns

Jul. 16, 2007 - SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks. Customizable proposals give detailed insight into traffic, awareness, demographics, pricing, programming and screen locations, for all the networks aggregated in a campaign. For the first time, agencies can easily assess multiple networks, optimize campaigns and provide full transparency to clients as they plan their campaigns.

Content is King: Creating High Performance Advertising

Out-of-home digital media is one of the fastest growing advertising media in the industry today. In North America, an estimated 200 networks comprising 300,000 digital signage displays are deployed in retail stores, customer service locations, transportation areas and other locations. However, in order to make the media matter, it is critical that publishers and advertisers create compelling content to maximize results.

Content-driven Advertising: A Case Study

Independence American Insurance Company (IAIC) had identified a great market opportunity – to market short term health insurance to recent college graduates. They developed a website to market to and sign up college seniors, but needed an effective advertising program that specifically targeted this market. Out-of-home digital media provided the solution.

How to Improve the Effectiveness of Your Out-of-Home Digital Media Buy

Your client has come to you with a request. She wants a more effective way to reach people for the upcoming video game launch. Her target is a national audience of notoriously hard to reach 18-34 males. She knows television is not effective with this group and wants to try something different to promote her brand, perhaps a medium that will reach her target audience where they are. She wants a response in 24 hours. How are you going to pull this one off?

Ubiquity: Your Brand Can Be Everywhere People Are

The power of ubiquity is profound. Recall the yellow Lance Armstrong “LiveStrong” bracelets? Beginning in Fall 1997, one could spot these yellow rubber wristbands on celebrities and Tour de France fanatics. Soon they were everywhere – of course you had to ask that fateful question , “What is that?” Then you got one. Over 50 million people bought a yellow bracelet. You saw them wherever you went. While the campaign had amazing public relations impact, it was the ubiquity of the bracelets that made it truly effective. And when you see things repeated contextually in the midst of your every day experiences, it has tremendous impact.

The Outernet Expands Advertisers’ Media Choices

You’ve heard and read all about the increasing role that the Internet is playing in advertisers’ media mix. But, have you heard about the Outernet?

The Outernet isn’t some sci-fi fantasy. The Outernet is the revolutionary convergence of the Internet, mobile technologies and networked digital signage in the out-of-home space.

MarketingVOX: SeeSaw Seeks to Bring Network Buying to Digital Billboards

Mar. 5, 2007 - SeeSaw Networks has created an online buying tool that it hopes will do for the digital billboard marketplace what online ad networks have done for media buyers - simplify the buying process, ClickZ reports.
To streamline digital-billboard ad buying, SeeSaw has launched SeeSawAds.com, a free online service to aid media buyers. SeeSawAds aims to create a database of various categories of digital signs, establishing an affiliate marketplace that will allow media buyers to both purchase numerous ad types and achieve a greater level of targeting.

BizReports: SeeSaw Offers Digital Billboard Management Tool

Mar. 2, 2007 - Bob Martin, vice president, local media director at Universal McCann San Francisco, said targeting is the key to SeeSaw’s offering. “Digital outdoor and in-store video networks inherently offer advertisers many creative, audience-mindset and production-cost advantages. SeeSaw enables us to target a broader audience within a very precise geography, or to reach a very narrow audience profile across many geographies.”

ClickZ: Online Tool Allows Media Planners to Manage Digital Billboards

Mar. 2, 2007 - Newcomer SeeSaw Networks hopes to do for the digital billboard marketplace what ad networks have done for media buyers online: make the purchasing of advertising as simple as possible.

Digital Signage News: SeeSaw To Launch Online Ad Buy Platform for Digital Signage

Feb. 27, 2007 - ADWEEK notes that SeeSaw Networks, a company that allows media buyers to purchase ad time on multiple disparate digital signage networks at once, is stepping up its efforts by launching seesawads.com, a web-based marketplace for digital sign media buys. By joining together any number of smaller networks into one quasi-cohesive ad “platform,” SeeSaw is attempting to address one of the critical shortcomings of many digital signage networks today[...]

Out-of-Home Digital Media Has Emerged

People notice out-of-home digital media…they engage with it…and it drives them to take action. Clearly, it is early days but OOHDM is on its way to being a significant advertising media and it will become a part of most advertisers’ media mix much like the Internet is today.

Generational Shift in Media Consumption

There are changes in the air, literally, that will have a profound effect on the way that advertisers and marketers will communicate with their existing and prospective customers. The emerging Gen X and Gen Y spend a large majority of their time in substantially less controlled and less homogenized environments including physical areas such as bars, restaurants, health clubs, ball parks etc; online; gaming; listening to satellite (non-commercial) radio; and listening to iPods and other digital music devices. It’s a world of social networking, downloads, digital communities and heightened mobility. It is not a world where the traditional media trinity lives or where advertisers have been for the past 30 years.

Big and Targeted

Out-of-home digital media is forecasted to pass traditional out-of-home media in size, reach and advertising spend within just five short years, making it the fastest growing media opportunity since the Internet.
What better way is there to target people on the go - with digital advertising in stores, restaurants, campuses, malls, health clubs and the like.
The [...]

AKA TV: DoubleClickFounder Will Apply Aggregation Model to Digital-Signage Market

Oct. 20, 2006 - Jeff Dickey, founder of Internet ad-sales pioneer DoubleClick, is applying the same concept to digital signage with the launch of content and advertising aggregator SeeSaw Networks.
SeeSaw will match the unused advertising inventory of pre-qualified digital networks to advertisers, agencies and media buyers – a similar approach to Artisan Live’s new MAAP project.

The Media Mix is Changing

You will find that place-based digital video is the best way to reach your target demographic. Whether you need to create greater brand awareness or increase your sales, the facts show that you should add digital video advertising networks to your media mix.

The Easiest Way to Plan, Buy and Measure Place-Based Digital Video Advertising

Now you can plan, buy and measure a place based digital advertising campaign that includes multiple venues and categories, using a browser, from a single source - SeeSaw Networks.

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