Media Agencies
The digital place-based video media market is expected to enjoy one of the fastest growth rates in the industry over the next few years.
- The Outdoor Advertising Association of America forecasts that up to 25% of all billboards will be digital in five years.
- Out-of-home digital media is forecasted to grow at a rate of over 20% a year, according to a 2006 Veronis, Suhler, and Stevenson Communications Industry report.
- Digital out-of-home networks are growing at a rate of about 10 new networks per month, according to a report from Profitable Channels. The report which estimates that about 700 digital out-of-home networks have been launched since 2002, says that the industry segment accounted for $1.2 billion in national ad spending in out-of-home digital media in 2006.
Advertisers are shifting some of their media budgets to digital place-based video to target demographics that traditional media increasingly find harder to reach - men and women 18 to 34 years in age, a busy executive, or a college student. As the digital place-based video market accelerates, media agencies are building in-house planners and buyers dedicated to the new medium, to better serve the needs of their clients.
Plan, buy and measure digital place-based video advertising
Once you have developed the pieces for digital place-based video advertising, then your media planning group needs to place them for your client’s national campaign. You want to target multiple digital place-based video advertisements such as health clubs, college campuses, bars and restaurants across various cities, geographies or DMAs. However, these venues are served by different networks, each with a different rate card and a different reporting method. Your media planners have been forced to work individually with each network and manually aggregate information from them to create a comprehensive media plan or a campaign performance report – a very challenging task. Now they don’t!
We make it easy!
How does SeeSaw deliver the most extensive network and then make it easy for agencies to plan and buy advertising on digital place-based video networks?
First, we deliver the broadest coverage possible by aggregating individual networks to create an extensive national network of venues for digital place-based video. Our network covers a broad range of categories including book stores, colleges and universities, retail, grocery, bars & restaurants and executive airports. As a result, we can deliver the most extensive reach for digital place-based video advertising and at a fraction of the cost of a primetime television spot.
Comprehensive planning and automated purchasing
Second, we make planning and buying as easy as 1-2-3. With SeeSawAds.com, you can target your audience nationally, regionally and locally by using postal codes. You also can target your audience demographically by gender, by age and by household income. Just set your campaign objectives and SeeSaw’s Campaign Manager evaluates your goals, budget, timing and targets, and then optimizes it to suggest the best possible locations for your campaign. You can use the planning tool to view the venue specific traffic details and make appropriate tweaks. Once you are comfortable with the plan, you can reserve it, and the system will hold the inventory while you secure all necessary client sign-offs.
We also offer the capability to store and organize current and previous campaigns and plans. You’ll never have to search through binders to find your key campaigns again.
Within minutes and from a single source, you can now generate national campaigns.
Powerful Reporting
Finally, we deliver one-stop insightful analytics. SeeSawAds.com lets you create a variety of useful reports to help you manage and measure the campaign. For instance, you can create a Campaign Weekly Run Status report and a Campaign To-Date report, as well as an End of Campaign Post Run Recap and Ad Run reports and affidavits.
Only SeeSaw makes it so easy for agencies to plan, buy and measure a digital place-based video advertising campaign.
