Interactive Agencies
As new media skills such as website development, ecommerce, banner ads and search engine marketing become more mainstream and the competitive intensity in these segments increases, digital place-based video advertising presents a tremendous business opportunity for interactive media agencies to leverage their existing skills into a high growth adjacent market. Why?
Digital place-based video advertising and interactive media are converging
The digital place-based video advertising market sits at the convergence of traditional place-based advertising and interactive media. For example, the creative developed for banner ads can be leveraged well for animated ads on the digital video boards. Similarly, digital place-based ads appearing on LCD screens at gas station pumps, in elevators or at retail stores have interactive capabilities designed to engage consumers in ways never done before. Finally, by synchronizing digital place-based video and online ads, advertisers want to maximize the impact of their ad dollars for the hard-to-reach 18 to 34 demographics. With such macro trends in digital place-based advertising, interactive agencies are well positioned to expand their current business with digital place-based video advertising.
Plan, buy and measure the digital place-based video ads
Your media planners have to create a national or regional digital place-based video advertising campaign. They want to target multipledigital place-based video venues across various cities, geographies or DMAs. However, these venues such as health clubs, college campuses, bars and restaurants are served by different networks, each with their own rate card and a different reporting method. It appears that endless phone calls will be needed chasing various people to find inventory, get quotes, place buys and trying to provide the client with a standard set of metrics and reports.
Thanks to technologies such as DoubleClick, your online media teams are accustomed to buying online media across multiple websites in one location. Now with SeeSaw, you can plan, buy and measure digital video place-based advertising from one source.
We make it easy!
How does SeeSaw deliver the most extensive network and then make it extremely easy for agencies to plan and buy advertising on digital place-based media networks?
First, we deliver the broadest coverage possible by aggregating individual networks to create an extensive national network of venues for digital video place-based advertising. Our network covers a broad range of categories including book stores, colleges and universities, travel centers, retail, grocery, bars & restaurants and executive airports. As a result, we can deliver the most extensive reach for digital place-based video.
Comprehensive panning and automated purchasing
Second, we make planning and buying as easy as 1-2-3. With SeeSawAds.com, you can target your audience nationally, regionally and locally by using postal codes. You also can target your audience demographically by gender, by age and by household income. Just set your campaign objectives and SeeSawAds.com evaluates your goals, budget, timing and targets, and then optimizes it to suggest the best possible locations for your campaign. You can use the planning tool to view the venue specific traffic details and make appropriate tweaks. Once you are comfortable with the plan, you can reserve it, and the system will hold the inventory while you secure all necessary client sign-offs.
We also offer the capability to store and organize current and previous campaigns and plans. You’ll never have to search through reams of paper to find your key campaigns again.
Within minutes and from a single source, you can now generate national campaigns.
Powerful reporting
Finally, we deliver one-stop insightful analytics. SeeSaw Ads lets you create a variety of useful reports to help you manage and measure the campaign. For instance, you can create a Campaign Weekly Run Status report and a Campaign To-Date report, as well as an End of Campaign Post Run Recap and Ad Run reports and affidavits.
Only SeeSaw makes it so easy to plan, buy and measure a national digital place-based video advertising campaign for interactive agencies.
