Don’t miss Strategy Institute’s 2nd Annual Summit for Brand Activation Using Digital Out-of-Home Media on September 9th and 10th, 2008. Team members from SeeSaw will be attending this conference in New York City, where you will be able to see how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com.

Rocky Gunderson, Co-Founder and Vice President of Network Development and Marketing at SeeSaw, will be a conference speaker. Rocky will participate in “Leveraging Technology to Create a Memorable and Measurable Campaign” a panel that will discuss the challenges and opportunities in using new technologies to enhance the quality, creativity and engagement of media campaigns. The panel will be held on Wednesday September 10th at 3:30pm.

SeeSaw’s Co-founder, Business Development, Jeff Dickey will moderate the pricing panel “Exploring the Rate Card for Digital Out-of-Home Media to Maximize Return-on-Investment”. This panel discussion will take place on Tuesday, September 9th at 2:45pm.

For updates to the agenda, please check the event website.

SeeSaw Networks is attending Digital Signage Expo East from September 16th-18th, 2008. Located at the Philadelphia Convention Center in Philadelphia, PA, Digital Signage Expo East is a must-attend event for media professionals. Dedicated exclusively to digital signage, out-of-home media, and interactive solutions, this expo is the perfect opportunity to learn more about how advertising with SeeSaw’s network can help you achieve your strategic business goals.

SeeSaw’s Co-founder and Vice President of Network Development and Marketing, Rocky Gunderson, will be a presenter on an expert panel. On Thursday, September 18th at 9 a.m., Rocky will participate in the panel “A Strategic SWOT”; which will focus on the strengths, weaknesses, opportunities, and threats present in the ever-changing digital signage industry. For more information about Rocky’s panel during Super Session 3, please check Digital Signage Expo East’s website.

Digital out-of-home digital advertising – which delivers advertising in stores, office buildings, bars, restaurants and at gas stations and university campuses – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost’s Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

SeeSaw and our agency and affiliate partners are participating on many of the panels. Don’t miss out on the opportunity to hear the SeeSaw team and our community present:

11:15am - Fragmentation Panel, How Big Media Companies Are Creating One-Stop Scale
Peter Bowen, CEO

2:15pm - Planning Panel
Rocky Gunderson, Founder, Vice President Marketing & Network Development

Additional members of the SeeSaw executive team will be onsite to discuss digital out-of-home media services and how you can effectively add digital out-of-home to your media mix.

Visit the Mediapost website for more information on this event or to view the full agenda.

Visit the SeeSaw Networks booth #5679 at the ad:tech conference in San Francisco, and we will show you how we enable agencies and advertisers to intercept and engage today’s mobile consumers with digital out-of-home media.

Several of our valued affiliates will be at the event with us, including:

• PumpTop TV
• Ripple
• LevelVision
• Netpulse
• Grocery Networks
• NTN Buzztime

With this extended team, we will show you how SeeSaw Networks makes digital signage interactive through integrated SMS campaign tracking services, and with capabilities such as multi-player interactive gaming, web-enabled “shout outs,” digital music jukeboxes, and fantasy sports kiosks. SeeSaw Networks also makes digital out-of-home advertising viral, we do this by connecting people, places, and the web through social networking.

You are also invited to hear Jeff Dickey, a Co-founder at SeeSaw Networks, as he participates on the panel Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen, on Thursday, April 17 at 9:30am. Please check the show agenda for presentation room or updates.

So come by and experience “A Day in the Life of a Mobile Millennial” and how effective Life Pattern Marketing really is in your strategic interactive and viral advertising campaigns. The SeeSaw team will also demonstrate how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com. Be sure to check back on the SeeSaw Networks event website for more updates.

Learn About Life Pattern Marketing
Get acquainted with the exciting methodology developed by SeeSaw Networks called Life Pattern Marketing – the process of merging brand messages into the daily routines of people where they work, play and socialize using digital screens and billboards. Click here to download a whitepaper to learn more about Life Pattern Marketing.

Research Confirms Stopping Power of Digital Signage Advertising
To better understand how digital out-of-home media can be used to reach mobile consumers, SeeSaw Networks commissioned OTX (Online Testing eXchange), an independent research firm to investigate the role of digital out-of-home in today’s media landscape. Download a topline report of the research.

Digital changes everything is the theme for the 2008 Media Conference & Tradeshow. As the must-attend event for media professionals, SeeSaw Networks will be there showcasing how digital is not just for computers anymore! Visit us in booth #111 and experience “A Day in the Life of a Mobile Millennial” and how effective Life Pattern Marketing really is in your strategic advertising plans.

The SeeSaw team will also demonstrate how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com. Be sure to check back on the SeeSaw Networks event website for more updates.

Digital is Not Just About Personal Computers
The revolution in digital out-of-home is best illustrated by SeeSaw’s extensive network of venues. With over 20 categories of locations, spanning thousands of locations and delivering millions of weekly impressions, SeeSaw provides brands with the most effective way to reach people as they are out and about.Explore the SeeSaw network to see why media planners and buyers are calling digital out-of-home the “must-have” media for 2008.

Learn About Life Pattern Marketing
Also get acquainted with the exciting methodology developed by SeeSaw Networks called Life Pattern Marketing – the process of merging brand messages into the daily routines of people where they work, play and socialize using digital screens and billboards. Click here to download a whitepaper to learn more about Life Pattern Marketing.

Research Confirms Stopping Power of Digital Signage Advertising
To better understand how digital out-of-home media can be used to reach mobile consumers, SeeSaw Networks commissioned OTX (Online Testing eXchange), an independent research firm to investigate the role of digital out-of-home in today’s media landscape. Download a topline report of the research.

How effective is advertising on digital signs? SeeSaw Networks has assembled the world’s most extensive network of digital out of home venues. Members of the SeeSaw team will be onsite at the Digital Signage Expo in February.

Be sure to check back on the SeeSaw Networks event website for more updates.

Learn more about Digital Signage Expo 2008

Life Pattern Marketing
Get acquainted with the exciting methodology developed by SeeSaw Networks called Life Pattern Marketing – the process of merging critical messages into the daily routines of your targeted segments using digital screens and billboards. Click here to download a whitepaper to learn more about Life Pattern Marketing.

Research Findings!
To better understand how digital out-of-home media can be used to reach mobile consumers, SeeSaw Networks commissioned an independent research firm to investigate the role of digital out-of-home media in today’s media landscape. To download your copy of the research study, click here.

We will be at the following events during the week:

MIXX Conference & Expo - September 24-25
The MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2007, is the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.

OMMA Conference & Expo - September 24-25
2007 has been a watershed year for the media industry with online media becoming resurgent, and with its rise, new challenges have been brought to bear on traditional media and advertising models. The effect has been like two worlds with very different economic structures colliding into one. Digital agencies are taking the lead and are becoming the centerpieces of organizations ranging from Publicis to Microsoft. Traditional agencies – both media and creative – meanwhile are reshaping and reimagining themselves in a digital blueprint. The reason: Most media is becoming digital, meaning that most of the media and advertising content handled by Madison Avenue also is becoming digital.

OAAA STAR Showcase - September 26

New Date!
Date: Wednesday, June 20th
Time: 9:00am PDT, 12:00pm EDT
Duration: 60 minutes

Speaker: Scott Hines
Vice President of Marketing and Customer Experience

Register Now!
Attendance is limited so be sure to register early. We will confirm your registration via email.

What Do You Need to Participate?
Online live seminars are scheduled events simulcast over the web via Adobe Acrobat Connect Professional. You’ll need a computer with a browser, Adobe Flash player and Internet connection. Audio will be available via telephone. Access details will be provided once you register.

Additional Benefits of Participation
Participants in this webinar will be invited to be a part of SeeSaw customer research programs. For more information, please email info@seesawnetworks.com

Panelist: Jeff Dickey, Co-Founder and Vice President of Business Development

There is a distinct possibility that an entire generation may never get to know the best brands of today. Some are calling it the “unbranded generation”. We all know that this demographic is a multi-tasking group in control of the ad message and yet some brands still don’t have a plan of action. Learn from this groundbreaking presentation that unless brands act now, it may be too late:

• The habits of this emerging generation
• Consumption patterns
• How to brand the “unbranded generation”
• Risk-management strategies
• Mechanisms and tactics to build brand equity

Join Jeff Dickey, Co-Founder of SeeSaw Networks, Inc, Laura Davis Taylor, Founder & Principal, Retail Media Consulting and Keith Roller, SVP Product Development and Professional Services, Symon Communications discuss “How to measure and leverage place-based digital media”

New media tools require new measurement techniques, but users don’t have to start from scratch. Panelists will discuss how successful internet media strategies can be adapted to help measure and leverage place-based digital media.

For more information on the event, click here
http://www.digitalretailingexpo.com/details.php