Don’t miss out on the opportunity to hear Monte Zweben, Chairman of SeeSaw Networks talk about why place-based digital video advertising is becoming a critical part of today’s media mix:

Thursday, May 7th
12:50 PM - 2:00 PM - NextWave Advertising: Video Advertising on Mobile, Broadband and TV
Monte Zweben, Chairman

Visit the Digital Hollywood website for more information on this event or to view the full agenda.

Digital out-of-home digital advertising – which delivers advertising in stores, coffee shops, bars, restaurants and at gas stations and university campuses – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost’s Digital Out-of-Home Forum & Expo is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

Don’t miss out on the opportunity to hear Peter Bowen, CEO of SeeSaw Networks talk about how SeeSaw has created a national platform for making this media easy to plan, buy and measure:

Wednesday, Apr 22, 2009
3:15 PM - Out-of-Home Media Management Systems
Peter Bowen, CEO

Visit the Mediapost website for more information on this event or to view the full agenda.

Engaging People with Place-based Digital Video Advertising
Digital video advertising in the places people go every day has become one of the most powerful ways to connect with today’s mobile consumers. Increasingly, agencies and their clients are challenged with how to engage people during their busy lives in today’s fragmented media landscape. Advertising on digital screens in places like coffee shops, gas stations, bookstores, health clubs provides advertisers with an effective way to deliver a brand message. Peter Bowen, CEO of SeeSaw Networks and Alice Gold, SVP of Marketing Insights at OTX, will discuss why people report that place-based digital video advertising is the #1 way to capture their attention.

About the presenters:

Peter Bowen, CEO, SeeSaw Networks
Peter Bowen is the CEO of SeeSaw Networks and has led SeeSaw to become the most extensive place-based digital video advertising network in the United States delivering over 50 million weekly impressions. SeeSaw reaches more people in more places than any other digital video advertising network. Since its inception in 2006, SeeSaw has grown to over 40 affiliate partners in 30 different types of places that reach people in their daily lives. Advertisers on SeeSaw’s network include Fortune 500 companies such as Microsoft, Verizon and Disney, among others.

Peter has over 25 years of marketing and senior management experience running multi-billion organizations in the Consumer Packaged Goods industry. Prior to SeeSaw, he ran multiple domestic and international divisions of the H. J. Heinz Company including Heinz UK & Ireland, Heinz Middle East, India & Africa, Star-Kist Foods Inc. and Heinz Pet Products Company. Peter started his marketing career at Procter & Gamble.

Peter holds a BA degree from the University of California at Santa Barbara and an MBA degree from the University of California at Los Angeles.

Alice Gold, SVP Marketing Insights, OTX (Online Testing eXchange)

As SVP Marketing Insights and a known innovator at OTX, a global consumer research and consulting firm that is a leading provider of online-based research, Alice Gold leads the Los Angeles based client service team for all OTX clients on the West Coast. Tapped into emerging media trends, and experienced across a wide range of consumer goods and services categories, Alice partners with Fortune 500 companies and their ad agencies on strategic, communications, and tracking research. Alice is an expert on the OTX Online Community (online sample division) where she managed sample quality, cost control and external sample partner relationships.

Alice has held senior account management positions at several leading ad agencies — Cole & Weber; Foote, Cone & Belding; and McCann-Erickson — working on brands such as Mattel, Nestlé, Denny’s, Sea World, and The Gas Co. She graduated with a degree in French Literature from the University of California at Irvine.

The Consumer, proven to be the most challenging aspect of today’s media landscape, will be the topic of discussion at the American Association of Advertising Agencies 2009 Media Conference & Tradeshow. As the must-attend event for media professionals, SeeSaw executives will be onsite to provide insight and participate in discussion on how to effectively engage the consumer during their daily routines using the reach of SeeSaw’s Network and Life Pattern Marketing.

Learn About Life Pattern Marketing
Get acquainted with the exciting methodology developed by SeeSaw Networks called Life Pattern Marketing – the process of merging brand messages into the daily routines of people where they work, play and socialize using digital screens and billboards. Click here to download a whitepaper to learn more about Life Pattern Marketing.

Research Confirms Stopping Power of Digital Signage Advertising
To better understand how digital out-of-home media can be used to reach mobile consumers, SeeSaw Networks commissioned OTX (Online Testing eXchange), an independent research firm to investigate the role of digital out-of-home in today’s media landscape. Download a topline report of the research.

Don’t miss Strategy Institute’s 2nd Annual Summit for Brand Activation Using Digital Out-of-Home Media on September 9th and 10th, 2008. Team members from SeeSaw will be attending this conference in New York City, where you will be able to see how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com.

Rocky Gunderson, Co-Founder and Vice President of Network Development and Marketing at SeeSaw, will be a conference speaker. Rocky will participate in “Leveraging Technology to Create a Memorable and Measurable Campaign” a panel that will discuss the challenges and opportunities in using new technologies to enhance the quality, creativity and engagement of media campaigns. The panel will be held on Wednesday September 10th at 3:30pm.

SeeSaw’s Co-founder, Business Development, Jeff Dickey will moderate the pricing panel “Exploring the Rate Card for Digital Out-of-Home Media to Maximize Return-on-Investment”. This panel discussion will take place on Tuesday, September 9th at 2:45pm.

For updates to the agenda, please check the event website.

SeeSaw Networks is attending Digital Signage Expo East from September 16th-18th, 2008. Located at the Philadelphia Convention Center in Philadelphia, PA, Digital Signage Expo East is a must-attend event for media professionals. Dedicated exclusively to digital signage, out-of-home media, and interactive solutions, this expo is the perfect opportunity to learn more about how advertising with SeeSaw’s network can help you achieve your strategic business goals.

SeeSaw’s Co-founder and Vice President of Network Development and Marketing, Rocky Gunderson, will be a presenter on an expert panel. On Thursday, September 18th at 9 a.m., Rocky will participate in the panel “A Strategic SWOT”; which will focus on the strengths, weaknesses, opportunities, and threats present in the ever-changing digital signage industry. For more information about Rocky’s panel during Super Session 3, please check Digital Signage Expo East’s website.

Digital out-of-home digital advertising – which delivers advertising in stores, office buildings, bars, restaurants and at gas stations and university campuses – are powerful new marketing and advertising communications channels that are quickly being added to the media mix.

MediaPost’s Digital Out-of-Home Forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.

SeeSaw and our agency and affiliate partners are participating on many of the panels. Don’t miss out on the opportunity to hear the SeeSaw team and our community present:

11:15am - Fragmentation Panel, How Big Media Companies Are Creating One-Stop Scale
Peter Bowen, CEO

2:15pm - Planning Panel
Rocky Gunderson, Founder, Vice President Marketing & Network Development

Additional members of the SeeSaw executive team will be onsite to discuss digital out-of-home media services and how you can effectively add digital out-of-home to your media mix.

Visit the Mediapost website for more information on this event or to view the full agenda.

Date: March 19, 2008
Time: 11am, PST (2pm EST)
Duration: 60 minutes
Cost: Free

Webinar Overview
Shifts in media consumption due to disruptive technologies like TiVo, satellite radio and Internet ad blockers has made reaching highly mobile people with brand messages increasingly difficult. How can advertisers effectively reach today’s mobile consumer? That’s where Life Pattern Marketing can help. Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that intercept people during their work, play and social routines. SeeSaw has developed a methodology that helps agencies and advertisers get their arms around this new media and the application of Life Pattern Marketing.

During this webinar you will:

• Gain a deeper understanding of the reach and effectiveness of digital out-of-home media.
• Learn a methodology to effectively leverage digital out-of-home media.
• Apply techniques for segmenting audiences based on their behavior.

Featured Speakers: Monte Zweben, Chairman, SeeSaw Networks

About Monte
Monte brings over 15 years of experience founding and leading successful start-up companies. Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software - the leader in multi-channel sales and marketing solutions for retailers. Blue Martini revolutionized a new approach to direct response marketing called Dialog Marketing, practiced by leading companies including Bloomingdale’s, Nordstrom, Harrah’s Entertainment, Wynn Resorts, Sephora, and Brooks Brothers. Monte published this work in the Harvard Business Review (HBR) and was chosen for a special issue on CRM. Monte founded Blue Martini in 1998 and took it public in 2000. In 2005 Monte merged Blue Martini into a company now called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company that merged with PeopleSoft. Monte’s early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of a book titled Intelligent Scheduling and has published articles in the Harvard Business Review, many sales and marketing publications and various computer science journals and conference proceedings. Monte holds several patents and has won several innovation awards. He also serves on the Dean’s Advisory Board for Carnegie-Mellon University’s School of Computer Science.

Webinar Overview How can advertisers reach today’s mobile consumer? People are out and about, living their busy lives and technology has helped drive fundamental shifts in how they relate to media. Advertisers are challenged on how to reach highly mobile and time-starved people with traditional media.

To better understand how digital out-of-home media can be used to reach today’s mobile consumers, SeeSaw Networks commissioned OTX, an independent global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. This webinar shares the results of that study and additional details from the full report.

During this webinar you will hear research results for the following questions:

• Is advertising on digital signage effective?
• Does digital out-of-home media provide a way to engage people who are difficult to reach?
• How does people's awareness of digital signage advertising compare to other media?

Featured Speakers: Peter Bowen, CEO and Co-founder of SeeSaw Networks and Alice Gold, Vice President of Marketing Insights at OTX

About the Speakers

Peter Bowen, CEO, SeeSaw Networks
As CEO of SeeSaw Networks, Peter brings over 25 years of marketing and senior management experience running multi-billion organizations in the Consumer Packaged Goods industry. Prior to SeeSaw, he ran multiple domestic and international divisions of the H. J. Heinz Company including: Heinz UK & Ireland Ltd. as Managing Director; Heinz USA Retail Division as President; Star-Kist Foods Inc. as President; Heinz Pet Products Company as President & CEO; Star-Kist Seafood Company as President; and Heinz Middle East, India & N. Africa Region as Area Vice President. Peter started his marketing career at Procter & Gamble.

Alice Gold, Vice President Marketing Insights, OTX
As VP Marketing Insights at OTX, Alice leads the LA-based client service team and West Coast clients. Before joining client service, Alice managed the OTX Online Community (sample department) where she was responsible for cost control, sample quality, and relationships with external sample partners. Prior to joining OTX, Alice held account management positions at several leading ad agencies including Cole & Weber, Foote, Cone & Belding and McCann-Erickson. Her experience includes a broad range of clients including Sea World Florida, Denny’s, The Gas Co., Mattel and Nestlé. ]]> http://www.seesawnetworks.com/webinars/engaging-people-with-digital-out-of-home-media-insights-into-the-stopping-power-of-digital-signage-advertising/feed/