San Francisco, CA. August 17, 2011 - SeeSaw Networks, a leading digital place-based media company, today announced that it has inked a content agreement with Om Records, a San Francisco based music and Lifestyle Company. As a result of this agreement, Seesaw will air exclusive content such as artist interviews and backstage footage through its extensive place-based media network.

Om Records boasts a catalog of over 475 releases and thousands of controlled masters. With four distinct record labels under its wing, Om has a diverse catalog spanning across many genres. Artists on Om Records include Grammy award-winning Dirty Vegas, Grammy nominee Groove Armada, Underworld, Bassnectar, Mark Farina, Samantha James and Miguel Migs. The Om Hip Hop label features a unique roster of artists including People Under the Stairs, Zion I & The Grouch and J Boogie. The “Child’s Play” and “Smoke N’ Mirrors” imprints focus on the emerging electronic artists in the genres of electro, techno & house.

As a part of this agreement, SeeSaw Networks and Om Records will produce a short-form video series entitled “Backstage Pass” featuring interviews, behind the scenes, footage and music video clips from its featured artists, capturing the quirkiness of bands at their soundchecks. SeeSaw will exclusively distribute the show through its vast place-based media network.

“Rich and compelling content is the key ingredient for high audience engagement in any media”, said Monte Zweben, founder and Chairman of SeeSaw Networks. “The artists at Om Records have a very loyal fan base of music lovers that are passionate about their groove and are on the cutting edge of hip trends. I am very excited to partner with Om Records to bring such high value branded content to our network”.

“The breadth and depth of SeeSaw’s network is impressive. We are thrilled about our agreement with them”, said Chris Smith, CEO Om Entertainment Group. “This relationship will not only allow us to create some very exciting backstage content for SeeSaw, but it will also provide increased exposure to our artists and to our record label”.

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011. For more information, visit www.seesawnetworks.com.

About Om Records
Om is a San Francisco based music and lifestyle company. We are artists and producers of music, design, fashion and events for a global community of forward thinking people. From our humble beginnings in 1995, Om has grown to become a highly recognized and respected brand in the global music scene. Om’s label division has dozens of exclusive artists boasts a catalog of over 475 releases and thousands of controlled masters. With four distinct record labels under its wing, Om has a diverse catalog spanning across many genres. Artists on Om Records include Grammy award-winning Dirty Vegas, Grammy nominee Groove Armada, Underworld, Bassnectar, Mark Farina, Samantha James and Miguel Migs. The Om Hip Hop label features a unique roster of artists including People Under the Stairs, Zion I & The Grouch and J Boogie. The Child’s Play and Smoke N’ Mirrors imprints focus on emerging electronic artists in the genres of electro, techno & house. Om’s Creative Services music supervision and sync division has placed hundreds of tracks in films, TV shows, commercials and websites. A few of the exciting projects we’ve worked include: Sex and the City (Film), Budweiser Commercial (TV AD), The Devil Wears Prada (Film), CSI/CSI Miami (TV), Grey’s Anatomy (TV) and hundreds of others. Om can be reached at www.omrecords.com, omentertainmentgroup.com and omcreative.com .

CONTACT:
For See Saw
Laurie Gibson
Kickstart Consulting
650.969.0764
lgibson@kickstartconsulting.com

San Francisco, CA. July 12, 2011 – SeeSaw Networks, a leading digital place-based media company, today announced that it has partnered with AOL’s Patch to distribute hyperlocal content on SeeSaw’s network. Through this partnership, Patch will provide newsfeeds to SeeSaw’s digital place-based venues. Patch, part of AOL Huffington Post Media Group, is a community-specific news, information, and community platform in over 800 regions.

“Branded content is a core part of our strategy,” said Monte Zweben, founder and Chairman of SeeSaw Networks. “By adding the highly relevant and unique Patch content, SeeSaw’s viewing audience will be more engaged — boosting our network’s advertising effectiveness. Relevant hyperlocal news is the perfect addition to SeeSaw’s places.”

As a result of this partnership, SeeSaw will offer Patch content to digital placed-based media networks in thousands of locations nationally. Featured at doctor, dentist, and vet offices; specialty retail locations; public places; health clubs; kid gyms; grocery stores; bars and restaurants, amongst others, these networks reach audiences such as Alpha Moms, Mobile Millennials, College Students and Urban Dwellers. The Patch content will feature news items from Patch, with a call to action to see more of the story by visiting the local Patch site. Since the SeeSaw network screens are in and around the communities Patch serves, Patch’s targeted content is of great interest to these audiences.

“We want Patch content to be available everywhere, and partnerships like this one with SeeSaw support our mission to provide relevant, interesting information to our communities nationwide,” commented Warren Webster, president of Patch Media. “We are eager to see SeeSaw’s technology in action to connect residents with important local news and information from Patch.”

This strategy of sourcing content from providers like Patch not only reduces the cost and burden associated with independently creating relevant and entertaining content, but also raises the value of advertising due to the increased engagement of viewers.

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 80 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

About Patch
Patch.com, part of AOL Huffington Post Media Group, is a platform of hyperlocal news and information sites managed by professional local journalists, photographers, and videographers. The premier online destination for residents who want to participate in discussions, post information and announcements, and get involved in their communities, Patch features comprehensive and trusted local coverage as well as user interaction and engagement between business owners and consumers. Patch is now in over 800 communities in 22 states plus Washington, D.C. Patch Media Corporation is a wholly-owned subsidiary of AOL Inc.

San Francisco, CA. June 15, 2011 – SeeSaw Networks, a leading digital place-based media company, today announced that it has inked a content agreement with Gotham Comedy Club, a Manhattan, New York based club that features the country’s hottest stand-up comedians. As a result of this agreement, SeeSaw will develop and distribute comedy content to the elusive 21 to 49 year old demographic through its extensive place-based media network.

The combination of SeeSaw’s proprietary Life Pattern Marketing methodology, its comprehensive media planning platform and the vast scale of its network at 200 million impressions, offer leading brands an unparalleled opportunity to reach its target audience. Adding highly relevant and branded content on its network enables SeeSaw to create a more uniform and engaging experience across a multitude of venues, which is even more attractive to national advertisers. This partnership with Gotham Comedy club is a key milestone in its branded content strategy.

As a part of this agreement, Gotham Comedy Club and SeeSaw Networks will produce a short-form video series entitled “The Gotham Moment.” The show will be shot on location at the Gotham Comedy Club featuring 10-12 comedians doing 10 minutes of clean, evergreen material appropriate for retail settings. SeeSaw will exclusively distribute the show through its vast place-based media network.

“In an era of exploding media choices, immersive content is the key difference between high audience engagement and active awareness,” said Monte Zweben, founder and Chairman of SeeSaw Networks. “Gotham Comedy Club is an established institution in New York City, attracting established as well as rising names in the stand-up comedy circuit. I am very excited to partner with Gotham to bring compelling branded content to our network”.

“We are very excited about our agreement with SeeSaw Networks”, said Chris Mazzilli, founder and Owner of Gotham Comedy Club. “This is a great opportunity for us to further the Gotham brand on a national level.”

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 80,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011. For more information, visit www.seesawnetworks.com.

About Gotham Comedy Club
Native New Yorkers Chris Mazzilli and Michael Reisman opened Gotham Comedy Club in May 1996. Mazzilli, a graduate of the Fashion Institute of Technology, was roundly praised at that time for his top to bottom design of the original 3,300 square foot space. They felt that it was time for changes in the way comedy clubs have been perceived: all comedy and no ambiance. In December, 2005, Gotham Comedy Club opened its new 10,000 square foot flagship location providing New York with live performances from today’s elite comedians, and since its inception has appealed to the city’s distinguished tastes.

Hailed by USA Today as “One of the Top 10 Places in the Country to See Stand-up”, Gotham Comedy Club has been featured on NBC’s ‘Last Comic Standing’, ‘Celebrity Apprentice’ and is home to Comedy Central’s hit comedy series, ‘Live at Gotham’. Comedy heavyweights such as Jerry Seinfeld, Dave Chappelle, Colin Quinn and Lewis Black have all taken the stage at this upscale New York City Comedy Club.

San Francisco, CA. June 8, 2011 - SeeSaw Networks, a leading digital place-based media company, and Animals Inc., a subsidiary of The Association of Zoos and Aquariums (AZA), today announced SeeSaw as the exclusive advertising sales partner for the place-based video network that Animals Inc. is currently deploying in major market zoo and aquarium destinations in the United States.

This unique network offers advertisers the opportunity to connect with the elusive Moms and Kids audience as they spend their day together learning about nature, conservation, and our planet, while viewing the life styles of bears, dolphins, elephants, sea otters and many other animals in 17 DMAs around the country. Digital screens will be placed primarily in high-dwell, highly interactive areas of the zoos and aquariums and will feature compelling wildlife and other nature related video content. Additionally, venue-specific content will inform and help families get the most out of their visit.

“Advertisers and their agencies are constantly looking for venues with captive viewing environments, where they can connect with hard-to-reach families on the go” said Monte Zweben, Founder and Chairman of SeeSaw Networks. “Animals Inc.’s unique and compelling venues combined with the incredible zoo and aquarium audience demographic will enable SeeSaw to further enhance its leadership position in offering advertisers one of the best ways to connect with moms and families.”

The AZA has found that aquarium and zoo visitors are receptive to brand messaging. In a three-year, nationwide visitor attitude study, conducted by AZA, findings concluded that the public felt zoos and aquariums play an important role in conservation education and animal care, and provide a stronger connection to nature – brand values that moms care about.

More than 175 million people visited AZA-accredited zoos and aquariums last year, making these zoos and aquariums some of the best places for advertisers to engage families.

“Joining forces with SeeSaw will allow advertisers and sponsors the ability to reach the millions of families who frequent zoos and aquariums throughout the country,” said AZA Senior Vice President Jill Nicoll. “Brands that feature a conservation message, an environmental product or service, or promote animal care products or services will resonate especially well with zoo and aquarium moms and their families.”

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011.

About Animals Inc.
Animals Inc. is the for-profit subsidiary of the Association of Zoos & Aquariums (AZA). AZA is a non-profit organization and America’s leading accrediting organization for zoos and aquariums, and admits only those institutions meeting rigorous standards for animal care, education, wildlife conservation and science. AZA’s focus on connecting people and animals provides a critical link to helping animals in their native habitats. Over 175 million visitors to more than 200 accredited zoos and aquariums look for the AZA logo as an assurance that they are supporting excellent care for animals and a better future for living things.

San Francisco, CA. May 26, 2011 – SeeSaw Networks, a leading digital place-based media company, today announced that it inked a deal with Effect LA, a new network of digital place-based video screens. Effect LA’s first partner is the Los Angeles-based specialty coffee and tea retailer, The Coffee Bean & Tea Leaf®. Effect LA has created a unique digital experience in The Coffee Bean venues by offering unique and engaging programming that includes real-time local Twitter and Facebook posts, current music playing in-store, entertainment and style photos, local traffic, weather and horoscopes.

SeeSaw’s proprietary Life Pattern Marketing methodology and comprehensive media planning platform offer leading brands the opportunity for unparalleled audience targeting capabilities. By combining such targeting capabilities with the scale of SeeSaw network that delivers 200 million impressions per week, advertisers and agencies are able to meet their targeted GRPs in an advertising campaign. Adding highly desirable exclusive inventory in top DMAs will enable SeeSaw to take its advertising effectiveness to the next level by increasing the engagement of and connection with the viewing audience.

“The Effect LA network is one of the most attractive networks we have seen in terms of audience and environment” said Monte Zweben, founder and Chairman of SeeSaw Networks. “In addition to increasing the effectiveness of our advertising campaigns, Effect LA will provide a strategic focus in one of the top global advertising markets, Los Angeles.”

“We are very excited about our partnership with SeeSaw Networks”, said Alex Nocifera, founder of the Effect LA Network. “We’ve known the SeeSaw team for years and knew immediately when going forward with this venture we would be partnering with SeeSaw’s experienced innovative team to represent this exciting regional advertising opportunity.”

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011.

About Effect LA

Effect LA is the first of many media and advertising ventures that will identify exclusive targeted audience opportunities. Effect LA’s first partner is The Coffee Bean and Tea Leaf ®with their almost 200 company owned stores in the US, mostly in the Los Angeles DMA. Effect LA will provide advertisers and content partners the exclusive opportunity to target The Coffee Bean’s amazing customers during their in-store experience. The Coffee Bean’s loyal customers, brand equity and densely clustered stores in the US’s 2nd largest media and advertising market, Los Angeles, made for an exciting partner for this exclusive media and advertising network.

San Francisco, CA. April 27, 2011 - SeeSaw Networks, a leading digital place-based media company, today announced a new member of their executive team. Bob Martin is joining SeeSaw Networks to cultivate SeeSaw’s 80+ partnerships with place-based media networks and to guide SeeSaw’s strategic expansion into branded video content development and experiential marketing offerings. Currently, SeeSaw offers marketers over 55,000 venues where they can digitally connect with their active, on-the-go target audiences.

Most recently, Bob was Chief Marketing Officer at RMG Networks, Inc. where he guided the repositioning of that company within the advertising media industry. Bob was previously CEO at LevelVision LLC, a unique video network deployed in college bookstores throughout the US. On the agency side, Bob had an award-winning media planning career with Universal McCann, where he drove the agency’s strategies within the interactive TV, out-of-home and cinema advertising landscapes. Bob was named a Mediaweek All-Star in 2007, and was the founding agency advisor to, and later served on the board of directors of, the Digital Place-based Advertising Association (DPAA). Bob is a graduate of the Newhouse School at Syracuse University.

“We are very excited to have Bob join the executive team at SeeSaw”, said Peter Bowen, Founder and CEO of SeeSaw Networks. “Bob comes to SeeSaw at a great time as we expand our strategy to include providing branded video content and experiential marketing to our network partners and to advertisers.”

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011.

San Francisco, CA March 23, 2010 – SeeSaw Networks, a leading digital place-based media company, and member of the Digital Place-based Advertising Association (DPAA), today announced the development of a proprietary reach and frequency model that calculates media plan audience deliveries across multiple digital place-based media networks. Armed with reliable audience deliveries for the place-based video medium, media planners can now further optimize their video media plans that reach audiences in - and away from - the living room.

SeeSaw’s reach and frequency model was created in conjunction with Leslie Wood, a leading industry consultant with deep expertise in advertising and media planning research. Leslie is a frequent industry speaker at forums such as the ARF, Canadian ARF, ANA, Radio TV Rating Council and Marketing Modelers Group and is currently Co-Chair of the ARF’s 360 Media & Marketing Super Council. “Digital place-based media plan deliveries must consider not only the media consumption of an audience member within a particular venue where a video ad network is present, but also the complex patterns of visiting multiple venues within a given span of time”, said Leslie Wood, President of Leslie Wood Research, Inc. Developing place-based buys through the SeeSaw platform, planners will now be able to analyze various overall media campaign scenarios by plugging reliable, robust audience delivery data into their agency’s media mix modeling software.

“I am very encouraged about this development, as getting to trustworthy and comparable audience delivery metrics is important for digital place-based networks. They need to be viewed and compared on a somewhat ‘level playing field’ as other video platforms,” stated Sean Smith, SVP Group Media Director at DraftFCB. “My planning teams look to assemble holistic video offers that deliver the highest engagement levels possible against consumer segments, and we should have in many cases, similar metrics and estimates to get us there.”

Audiences belonging to life patterns such as Moms & Families, Mobile Millennials and Business Professionals are spending an increasingly large percentage of their waking hours in places where traditional media simply cannot reach them. Place-based digital video media enables advertisers to intercept the life patterns of these audiences as they move to and from venues such as kid’s gyms, health clubs, grocery stores, specialty retailers, airports and gas stations.

“Digital place-based networks engage consumers as they go about their daily lives”, said Susan Danaher, President of the DPAA. “With multi-network reach and frequency modeling, digital place-based media becomes the perfect complement to effectively extend national brand campaigns.”

“SeeSaw has always uniquely enabled advertisers to effectively intercept hard-to-reach audiences in their everyday life patterns”, said Peter Bowen, CEO of SeeSaw Networks. “But until now, it has been virtually impossible for media planners to optimally plan campaigns to maximize reach and frequency objectives that include place-based media. SeeSaw helps planners compare TV plans and digital place-based media plans side-by-side, fostering an integrated plan that improves the performance of a TV-only campaign.”

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal’s Top 50 venture-backed companies for 2011.

About DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information, please visit www.dp-aa.org.

San Francisco, CA. Mar 10, 2011 - SeeSaw Networks, a leading San Francisco based digital media company, has been named to The Wall Street Journal’s The Next Big Thing list which seeks to identify and rank venture-backed companies across all industries that have the capital, executive experience and investor know-how to succeed. SeeSaw was selected from a pool of more than 5,000 companies and ranked based on proprietary data from Dow Jones VentureSource and input from Dow Jones VentureWire’s reporters and editors.

“Venture capitalists are always looking for companies with a new idea that will prove powerful enough to explode into the marketplace,” said Alan Murray, deputy managing editor of The Wall Street Journal. “The Next Big Thing highlights companies that we believe are worth watching and have a chance to make waves in their industry.”

The Next Big Thing is an annual ranking published by The Wall Street Journal. To be eligible for the ranking, a company must be based in the U.S., have raised an equity round of financing in the three years ended Nov. 30, 2010 and have a valuation of $1 billion or less. The ranking was calculated by applying a set of four financial criteria: the track records of success for both a company’s founders and management; track records for the investors on its board; the amount of capital raised in the last three years; and the percentage change in a company’s valuation in the last year. Dow Jones VentureWire reporters and editors also provided their perspective and expertise beyond the numbers.

“We are thrilled to be named to the Wall Street Journal’s Next Big Thing list, said Peter Bowen, CEO of SeeSaw Networks. “Our leadership position in the digital place-based media space has come from continued innovation in developing and delivering unique, targeted, effective campaigns for top advertisers and it is great to be acknowledged by such a prestigious group”.

To view The Next Big Thing ranking, visit http://online.wsj.com/article/SB10001424052748703300904576178673309577828.html

About Dow Jones
Dow Jones & Company is a global provider of news and business information and a developer of technology to deliver content to consumers and organizations across multiple platforms. Dow Jones produces newspapers, newswires, Web sites, apps, newsletters, magazines, proprietary databases, conferences, radio and video. Its premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, SmartMoney and All Things D. Its information services combine technology with news and data to support business decision making. The company pioneered the first successful paid online news site and its industry leading innovation enables it to serve customers wherever they may be, via the Web, mobile devices and tablets. The Dow Jones Local Media Group publishes community newspapers, Web sites and other products in six U.S. states. Dow Jones & Company (www.dowjones.com) is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com).

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 150 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw’s network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

San Francisco, CA. Feb 24, 2011 – SeeSaw Networks, a leading digital place-based media company, today announced that, with the addition of several new network partners, it has surpassed 200 million weekly impressions delivered across 40 different kinds of venues that people frequent daily. With this extensive national coverage of over 87 GRPs for adults 18 and over, and the unique ability to optimize precisely targeted campaigns, SeeSaw has become a top choice of leading brands for digital place-based advertising.

SeeSaw’s proprietary Life Pattern Marketing methodology and comprehensive media planning platform, offers leading brands the opportunity for unparalleled audience targeting capabilities. Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens that are located where busy people really are: out and about, living their daily lives. Using digital place-based media, advertisers can reach people as they move to and from venues such as in health clubs, restaurants and coffee shops, gas stations, airports, grocery stores and retail establishments - places where people go every day. Advertisers and agencies use the vast SeeSaw network to strategically complement and extend the impact of other advertising vehicles such as TV, the Internet and social media with digital place-based media in order to better engage on-the-go consumers such as alpha moms, business professionals, mobile millennials and college students.

SeeSaw also provides a fully immersive experience at select locations by utilizing experiential media such as sampling and activity integration. Messages in these delivery vehicles are synchronized with what goes on at these venues to maximize contextual relevance. Combining these delivery vehicles with branded video content and advertising enables brands to increase their engagement with their target consumers.

“We are extremely excited about crossing this very important 200 million impression milestone”, said Peter Bowen, CEO of SeeSaw Networks. “Our strong partnerships with over 45 networks provides us with unparalleled scale. The combination of our scale and our precision targeting capability allow advertisers to very cost effectively reach their audience.”

About SeeSaw Networks
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 200 million weekly gross impressions, more than a primetime TV spot. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.

San Francisco, CA August 31, 2010 - SeeSaw Networks, a leading digital place-based media company, today introduced an innovative end-to-end solution that provides marketers the most effective way to reach and activate moms and families.   This new offering includes exclusive ad inventory at venues frequented by moms and families; new creative vehicles that deliver contextually relevant messages to engage this audience; and a packaged end-to-end solution to optimally plan, execute and measure the efficacy of digital place-based advertising to this sought after demographic.

“SeeSaw is widely known as the Life Pattern company” said Monte Zweben, Founder and Chairman of the Board, SeeSaw Networks. “But now, in addition to intercepting audiences with ads as they work, play and socialize, SeeSaw is delivering exclusive new creative vehicles that engage and activate Moms and Families”.

SeeSaw’s Moms and Families Life Pattern Network offers over 18,000 digital place-based media venues with aggregate weekly traffic of more than 116 million moms. Boosted by recent strategic relationships with PlayNetwork, opening access to venues such as Steve Madden, Ashley Furniture, Journeys Kidz, ecko TV, MyGym, The Little Gym, JW Tumbles and Kidville; and with Cabco TV Kart TM Network to resell its premium grocery-store venues and carts in top national grocery chains, the SeeSaw Mom and Family Network combines over 40 individual networks, delivering over 50 million impressions per week.

“We have already seen the value of partnering with SeeSaw,” said Lon Troxel, Chairman and CEO of PlayNetwork.  “Our retailers are excited to participate in new innovative advertising campaigns that engage their customers when they are out and about -shopping, eating or socializing.”

“By identifying Moms’ and families’ regular routines and behaviors, or Life Patterns, we are able to reach and engage prospects where and when they are likely to be receptive to branded messaging. By ensuring the content is contextually relevant through our new creative vehicles, we have the opportunity to add value to a Mom’s day, and positively influence her brand behavior. In effect, our goal is to become an important part of the fabric of Moms’ lives”, said Zweben.

SeeSaw Networks’ new creative vehicles include:

• Messages synchronized with venue to maximize contextual relevance.
• Bluetooth triggered ads in grocery stores, synchronizing promotional messages with in-store location.
• Branded content and programming on select networks.
• Social media extension enabling customers to fan, follow or respond to brand promotions on popular social media platforms via mobile devices.
• Full ‘venue integration’ at certain locations with experiential media including sampling and activity integration.

The SeeSaw solution also utilizes SeeSawAds.com, SeeSaw Network’s demand side platform for optimizing campaigns with precision targeting. SeeSawAds.com allows SeeSaw media specialists to precisely target geographies, networks, and demographics. SeeSawAds.com is unique in that it selects which locations should optimally be in a plan. Traditional planning methods select or reject entire categories of venues resulting inefficient plans. For example, in planning a highly targeted campaign for moms, SeeSawAds.com will select individual locations that index over a specified level (e.g.150) for moms while meeting the budget criteria and omit locations below the index threshold.

Finally, the solution integrates research from Edison Research, a leading provider of consumer research with over 10,000 experienced interviewers, to assess overall campaign effectiveness, including brand / ad awareness, attitude shifts, and changes in purchase intent.  SeeSaw has partnered with Edison Research to evaluate the effectiveness of several campaigns, across 6 different industry vertical markets, at more than 20 different types of venues. An example of the integrated offering can be seen in SeeSaw’s previous announcement of campaign effectiveness research conducted by Edison Research following a place-based advertising campaign by SeeSaw with Delta Airlines.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – such as gas stations, kids’ gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw’s network delivers over 150 million weekly gross impressions, more than a primetime TV spot. SeeSaw’s demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints.  SeeSaw’s media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize.