Redwood Shores, CA (March 12, 2010) – Rocket Fuel Inc , the company bringing rocket science to online display advertising, today announced that Monte Zweben, co-founder and chairman of SeeSaw Networks , was elected to Rocket Fuel’s board of directors. Monte brings 20 years of experience founding and leading successful start-up companies.

“Rocket Fuel’s single-minded focus on using technology to solve advertisers’ display media problems is a strong differentiator in the digital advertising space today,” said Monte Zweben, co-founder and chairman of SeeSaw Networks. “I feel privileged to join this exciting and dynamic team and look forward to working closely with the management and board during the next phase of Rocket Fuel’s growth.”

“I’m delighted to welcome Monte to our board of directors,” says George John, Rocket Fuel’s CEO. “I used to work in Monte’s group at NASA Ames and have always admired his ability to succeed both in research and in business. With his addition, our board of directors is now 75% composed of NASA alumni, which is just another way we are living up to our promise of bringing rocket science to display advertising.”

Monte is currently the co-founder and chairman of SeeSaw Networks. SeeSaw Networks is the most comprehensive Digital Place-Based Media Company whose network delivers over 100M weekly impressions in places like health clubs, doctor’s offices, arenas, retail locations and coffee shops. SeeSaw developed and operates the leading media planning and buying platform for this space on SeeSawAds.com. SeeSawAds.com optimizes media plans for agencies to deliver precisely targeted campaigns.

Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software - the leader in e-commerce and multi-channel systems for retailers. Blue Martini went public on NASDAQ in one of the most successful IPOs of 2000, and is now a private company called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company which merged with PeopleSoft. Monte then ran PeopleSoft’s largest business as VP and GM of the Manufacturing Business Unit.

Monte’s early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of the book Intelligent Scheduling and has published articles in the Harvard Business Review and various computer science journals and conference proceedings. He serves on the Dean’s Advisory Board for Carnegie-Mellon University’s School of Computer Science.

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. Our company provides full-service media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor. Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier – not harder – for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel’s data-driven advertising technology automatically tunes campaigns to an advertiser’s key metrics – whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and salesforce.com. For more information visit rocketfuelinc.com.

Contacts for Rocket Fuel:
Brian Ferrario
Rocket Fuel Inc.
bferrario@rocketfuelinc.com
650.595.1300, x305

SAN FRANCISCO, December 8, 2009 – Delta Air Lines (NYSE: DAL), the world’s No. 1 airline, and Digitas, a leading global digital agency, today announced the results of a place-based digital advertising campaign aimed at raising awareness among business travelers in the New York area for Delta as a preferred international carrier. Edison Research, an independent research firm, conducted market research to gauge the effectiveness of the campaign, which also included traditional media. Using SeeSaw Networks’ national network of placed-based digital advertising screens, the campaign ran in locations that Delta’s target audience of business travelers visits throughout a busy week, such as ferry terminals, health clubs, gas stations and cafes. The results indicate that the campaign increased awareness and drove stronger consideration for Delta’s international travel routes among the target audience.

Delta Air Lines and Digitas, which planned and ran the campaign between late February and mid June 2009, chose placed-based digital media as a component of their advertising strategy. SeeSaw’s comprehensive network provides the scale and context national advertisers need to intercept the “life patterns” of their target audience and deliver contextually relevant messages in multiple places throughout a busy week. In addition, SeeSaw’s precision targeting also enables highly targeted regional campaigns such as Delta’s four-month campaign in New York City.

“SeeSaw Networks allowed us to extend the reach of our place-based out-of-home program into key areas that provided us with the ability to target messages to specific places at certain day parts, and surround our target with relevant messaging at every point in their day,” said Pat Connolly, Vice President/Group Director, Digitas. “Momentum for place-based digital video advertising has been building for quite some time, and as this Delta campaign on SeeSaw’s network demonstrates, this new medium continues to grow, providing advertisers the impact of out of home, with the flexibility of digital.”

Edison Research surveyed consumers prior to the launch of the place-based advertising campaign and again during the campaign to measure how effectively the messages reached Delta’s target audience and whether awareness was increased. The results indicate that Delta accomplished its goals. Place-based digital advertising successfully reached the target audience and increased awareness of Delta as a preferred international carrier. Specifically:

• Awareness of Delta as an international carrier increased by more than 28%.
• Among business travelers, the perception that Delta “flies to the international destinations you want to go to” increased 26%.
• The percentage of people “very likely” to recommend Delta to friends, family or colleagues increased by 61 percent.
• 32% of those who noticed the screens (index of 695 against U.S. national average) fit Delta’s income demo.
• Those who noticed the screens were frequent travelers who had an average of 5.2 business trips a year.
• Overall awareness of Delta increased by 15%.

“The Delta campaign on SeeSaw’s national network demonstrates the power of place and how place-based digital advertising delivers business results by intercepting a specific audience across multiple touch points during their daily routines,” said Suzanne La Forgia, President of the Out-of-Home Video Advertising Bureau (OVAB).

During the campaign, multiple versions of creative rotated over five digital networks including on RMG Networks screens at cafes, on large plasmas on the WHEN network of health clubs, on cardio machines on the NetPulse network in health clubs, in ferry terminals through the Affinity Network, and on PumpTop TV at gas stations. Digitas created four separate sets of creative, promoting Delta’s service to Asia, Africa, Europe and the Americas. These rotated on a weekly basis over the course of the campaign. Additionally, SeeSaw provided timely integrated proof of performance reports across multiple networks, enabling Delta Air Lines and Digitas to get regular feedback on the campaign’s performance.

“Like so many advertisers and agencies, Delta Air Lines and Digitas found that SeeSaw Networks combines scale, flexibility and sophisticated tools to make it easy to plan, manage and measure national place-based digital video advertising campaigns. This media offers a very cost effective way for advertisers to reach their target audience and is a perfect complement to a digital media campaign,” said Peter Bowen, CEO at SeeSaw Networks.

About Delta
Delta Air Lines is the world’s No. 1 airline. From its hubs in Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Salt Lake City, Paris-Charles de Gaulle, Amsterdam and Tokyo-Narita, Delta, its Northwest subsidiary and Delta Connection carriers offer service to 355 destinations in 64 countries and serve more than 170 million passengers each year. Delta’s marketing alliances allow customers to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily flights offered by SkyTeam and other partners. Delta’s more than 70,000 employees worldwide are reshaping the aviation industry as the only U.S. airline to offer a full global network. Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.

About Digitas
Digitas is a leading digital marketing agency, helping the world’s biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. is the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

About Edison Research
Edison Research conducts market research and exit polling, providing strategic information for businesses and media organizations worldwide with an expertise in both quantitative and qualitative research. Edison has been the sole provider of exit poll information to the six major news organizations - ABC, CBS, CNN, FOX, NBC and the Associated Press - since 2003. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Edison’s network of more than 10,000 experienced interviewers allows for research to be conducted in almost any location.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 70 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 21,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

# #

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

SAN FRANCISCO, June 23, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today rolled out a set of place-based digital media plans focused on driving shopper demand for “Back to School” campaigns targeting the needs of more than 75 million students nationwide, including advertising to reach 18-24 year old college students. The customizable media plans leverage the most extensive selection of place-based digital networks in the industry to reach moms shopping for their children in over 200 media markets, or to reach over 60% of the nation’s 18 million college students on and around more than 600 college campuses. The media plans include creative services that allow advertisers to leverage existing digital assets from television, web or print advertising to quickly and cost effectively develop high impact creative optimized for their “Back to School” place-based digital video campaigns.

The back to school season is second only to holiday shopping in the amount of revenue generated for retailers (Source: U.S. Census Bureau). And, the youth market has long been a strategic target for many advertisers as it represents the critical life stage when businesses can capture and create lifelong customers. With the explosive growth of place-based digital networks, college students report that place-based digital advertising is more unique, entertaining and less annoying than traditional media, and moms rank place-based digital advertising as the number one way to capture their attention (Source: OTX Digital Out-of-Home Media Awareness and Attitude Study).

“Back to school is a ritual for families with children and college students during which they open the door to a broad array of new products and services, ranging from apparel to computers to financial services,” said Peter Bowen, CEO, SeeSaw Networks. “Place-based digital video advertising has truly revolutionized the way companies can behaviorally target and interact with this highly attractive consumer audience when they are actively in the market to buy.”

The unique methodology behind SeeSaw’s “Back to School” media plans enable companies to intercept college students or moms with kids by mapping their behaviors and routines with place-based touch points on their path to purchase. This allows advertisers to build the perception of brand ubiquity or to drive consideration and brand preference while increasing the likelihood of reaching both students and their parents when they are in the market for new products and services. The media plans are custom-built with agencies and advertisers based on the specific marketing objectives of a campaign, and the behavioral profiles and life patterns of the target audience. For example:

Targeting College Students on Campus to Drives Sales
A recent digital video campaign on SeeSaw’s network targeting young women on college campuses for a youth-oriented retailer resulted in a significant sales lift for a specific product line in the markets where the campaign ran. (Source: retailer sales data). SeeSaw has extended its reach onto college campuses to over 10 million college students across 600 colleges and universities in student unions, recreation centers, dorm rooms and college bookstores.

Localized National Advertising Campaigns to Build Brand Awareness
Place-based digital media allows advertisers to customize national advertising campaigns with localized messaging, promotions and offers. A recent campaign from a telecommunications leader targeting mobile consumers to drive demand for a new service in over 1,000 specific zip codes where the new service was being offered resulted in 59% of the target consumers reporting that they were interested in learning more about the new service. (Source: Edison Media Research, 2008). Whether it’s retailers promoting new store openings and local sales, telecommunications providers advertising new pricing and promotions in specific zip codes or financial services companies promoting student checking accounts at locations around college campuses, place-based digital advertising campaigns can be created to deliver highly relevant, localized campaigns with national scale.

Interactive Marketing Campaigns with Direct Response
Combining the highly targeted message delivery capability of place-based digital advertising with the interactive capabilities of text messaging provides advertisers with a powerful way to deliver a compelling brand message and make it interactive. Integrating a text messaging call to action for promotional offers, treasure hunts, requests for information, games, etc. engages youth and drives action. Retailers advertising on SeeSaw’s network have effectively integrated text messaging with coupon offers to drive traffic to new store openings and seasonal sales events for both regional and national campaigns across multiple types of place-based digital networks.

SeeSaw’s customized “Back to School” media plans also include creative services that allow advertisers to quickly and cost effectively deliver highly customized creative that delivers contextually relevant messaging in specific places using existing digital assets. By slightly modifying the creative, a central brand message can be effectively communicated across multiple venues in different contextual situations for maximum effect. For example, a retailer looking to drive back to school sales can provide a specific store location near a given set of venues in a localized manner while maintaining the core message of a national campaign.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.
# # #

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

Place-based digital video advertising, which delivers ads in and around stores, coffee shops, bars, health clubs, gas stations, college campuses and many other locations where people go during their daily lives, is a powerful new marketing channel quickly being added to the advertising campaigns of major brands. Mr. Zweben will discuss how market-leading brands are already leveraging this new medium to drive business results.

Mr. Zweben’s session will also include executives from Avot Media, Innovid Media, Zugara, brickfish and Nstein Technologies who will provide a landscape of next generation advertising vehicles.

Under Mr. Zweben’s leadership SeeSaw’s place-based digital video network has grown to over 50 million weekly gross impressions - more than primetime TV spots - and at a fraction of the cost. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today’s mobile consumers in the places they visit every day. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs are an effective and efficient means of delivering brand messages.

Monte brings over 15 years of experience founding and leading successful start-up companies. Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software - the leader in multi-channel systems for retailers. Blue Martini revolutionized a new approach to direct response marketing and is now a private company called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company which merged with PeopleSoft. Monte’s early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of Intelligent Scheduling and has published articles in the Harvard Business Review and various computer science journals and conference proceedings. He serves on the Dean’s Advisory Board for Carnegie-Mellon University’s School of Computer Science.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.
For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

Place-based digital video advertising, which delivers ads in and around stores, coffee shops, bars, health clubs, gas stations, college campuses and a host of other locations, is a powerful new marketing channel quickly being added to the advertising campaigns of major brands. This conference will examine the landscape of place-based digital video advertising networks; consumer exposure to and acceptance of this advertising platform; what to consider when planning, buying, measuring and advertising on these networks; and current standards for translating traffic into viewer impressions.

Mr. Bowen’s session will also include executives from Kraft Foods, MPG, and MacDonald Media and will focus on how companies can leverage this new medium to drive business results. Mr. Bowen will also provide insights as to why, SeeSaw’s unparalleled media planning and buying platform, SeeSawAds.com, is quickly becoming the de-facto standard for media planning and buying for place-based digital advertising.

Mr. Bowen has led SeeSaw Networks to become one of the most extensive place-based digital video advertising networks in the U.S. SeeSaw delivers more than 50 million weekly gross impressions on its national network of over 50 place-based digital advertising affiliates. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today’s mobile consumers in the places they visit every day. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs are an effective and efficient means of delivering brand messages.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

SAN FRANCISCO, April 6, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Sports Media Inc. (www.sportsmedia.net) has joined SeeSaw’s national network of advertising affiliates that reaches consumers out and about in their everyday lives. Sports Media Inc. is an extensive national network of digital video advertising on Jumbotrons and television screens at sporting venues, including Major League and Minor League Baseball stadiums, NHL and AHL arenas, NBA arenas, Arena Football 2 (AF2) arenas and NASCAR speedways. The partnership expands SeeSaw’s network leadership in sports and entertainment marketing, providing brand managers with the most extensive and innovative opportunities to reach sports enthusiasts and families on the go at sports events nationwide.

“Our network provides brand managers with the opportunity for engaging loyal, enthusiastic sports fans,” said Dan Kosth, CEO, Sports Media Inc. “The depth of SeeSaw’s network offers advertisers the best opportunities possible to interact with sports fans and families while they are actively enjoying their favorite sport as well in many other places they frequent in their daily life patterns.”

Sports Enthusiasts Are Loyal Brand Customers
SeeSaw’s life pattern marketing methodology and their extensive network offer advertisers high impact and cost effective advertising touch points with sports enthusiasts. Leveraging digital video advertising opportunities at stadiums and family-friendly venues across the country can give advertisers great value for their purchase. Recent research by Scarborough Research, a leading provider of research that measures the lifestyle and shopping patterns of American consumers, as well as media behaviors and demographics, shows that advertisers looking to reach women ages 35-54 with children and a household income greater than $50,000 are 63 percent more likely to connect with them than the average adult at Minor League Baseball games (Scarborough USA, 2008).

Additionally, baseball fans, NASCAR enthusiasts and others have been shown to be incredibly loyal to brands associated with their favorite sports. For example, NASCAR’s 75 million fans across the country are three times as likely to purchase NASCAR sponsored products and services than non-fans (Source: BrandKeys.com, 2009).

The addition of Sports Media digital screens increases SeeSaw’s targeted weekly gross impressions to sports enthusiasts to over 18 million and its total weekly gross impressions to over 55 million. In addition to stadiums, SeeSaw also connects with sports enthusiasts in bars, sports bars, sporting goods stores, health clubs, college recreation centers, horse racing tracks and casinos, as well as on blimps at major sporting events.

About SeeSaw and Sports Media, Inc.
Sports Media, Inc .offers advertisers over 500 sporting locations across the country, with up to 300 digital screens per venue. They offer two types of advertising opportunities for brands – small plasma screens in heavily trafficked stadium areas such as concourses near concession stands, suites, and Jumbotrons, the large on-field screens prominently located next to scoreboards. Their minor league stadium Sports TV network reaches 14 million people per season in 38 states. Specific advertising opportunities include:

• Pre-game Video: Scoreboard signs are one of the premier signage opportunities in sports. Advertisers receive a 30-second trailer approximately 10 minutes prior to the start of the game.
• In Game: State-of-the-art digital videos are the focal point of all entertainment in sports. Fans continually look to digital video scoreboards to see player statistics, check the score, watch a replay, and view exciting features and promotions. Advertisers receive 30-second spots with audio.
• In-Game Feature: Advertisers receive an interactive video board feature that will take place during a break. Some possible features include: great plays, attendance quiz, bloopers and league highlights. Run time is from 30 to 90 seconds with the advertiser’s logo displayed.

With SeeSaw’s Life Pattern Marketing methodology, advertisers can touch their target audience in an engaging setting where they are most receptive to product messages. Consumers report that place-based digital advertising is the number one way to entertain and engage them while they are out and about, when compared to traditional media (Source: Digital Out-of-Home Media Awareness and Attitude Study, OTX 2007-2008).

“With the addition of Sports Media, Inc. to our network of affiliate partners, SeeSaw now reaches sports fans coast to coast in venues ranging from the Nassau Coliseum to Washington’s Verizon Center, and from the Daytona International Speedway to Hollywood Park,” said Rocky Gunderson, vice president of network development and marketing for SeeSaw Networks. “SeeSaw now makes it easier than ever for brand managers to use Life Pattern Marketing to reach sports enthusiasts in meaningful ways and for agencies to benefit from one plan, one insertion order and one invoice from a single source.”

About Sports Media, Inc.
Sports Media, Inc. is the USA’s leading full-service marketing agency specializing solely in live-sports and sports-related media. The company works directly with advertisers, ad agencies and media buying firms to plan, place and activate advertising campaigns and promotions. You can learn more about Sports Media, Inc. at www.seesawnetworks.com/explore.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

New York and San Francisco, Feb. 25, 2009 – CBS Outernet announced today that it selected SeeSaw Networks’ flagship planning and optimization technology to power a new online service for advertisers. Through the “Powered by SeeSaw” Software as a Service (SaaS) solution, CBS Outernet will offer media agencies a hosted and customized version of SeeSawAds.com, allowing them to evaluate, plan and buy place-based video advertising campaigns across CBS Outernet locations.

The new online service will give media planners access to CBS Outernet’s collection of networks, which includes more than 1,500 grocery stores, 4,300 GameStop stores and 5,000 AutoNet TV locations, totaling over 10,800 locations nationwide and reaching over 100 million monthly customers. The vast CBS network portfolio enables advertisers and planners to reach a wide range of sought-after audience types, such as moms, men ages 18-34, health enthusiasts, car enthusiasts and more.

“CBS Outernet is committed to making the planning process easier for our agency partners and to providing them with an easy, customizable way to plan, buy and measure place-based digital advertising across our networks,” said Virginia Cargill, President of CBS Outernet. “Using this tool, marketers can match their media buy to the lifestyles they are trying to reach and better target their advertising on consumers’ paths to purchase.”

SeeSaw’s extensible architecture allows CBS Outernet to include all of their digital video properties for complete, centralized planning, while SeeSaw’s open API enables CBS Outernet to integrate SeeSawAds.com’s capabilities into their other business applications. The new CBS Outernet media planning Web site will be delivered as an online service so that their partner agencies do not need to install or maintain any software.

Key capabilities of the service include:

Campaign Planning and Optimization

• Detailed audience profiling of each individual network
• Standardized measurement and metrics consistent with the new OVAB guidelines
• Standardized descriptions and imagery
• Campaign optimization using the SeeSaw OptimizerTM
• Collaboration between campaign team members
• Custom proposal generation

Rich Targeting

• Behavioral targeting with Life Pattern Marketing methodologies inclusive of demographics such as gender, age, income and ethnicity
• Geographical targeting by DMA/CSA, by state, by zip code and by trading area
• Specific category targeting
• Specific network targeting

Proposal Generation

• Proposal generation for client presentations

Reporting

• Proof-of-performance reports
• Export capability to Excel and PDF documents

“CBS is a powerful presence in the market and we are thrilled that CBS Outernet chose to standardize on SeeSaw to power its business,” said Monte Zweben, founder and chairman of SeeSaw Networks. “For the first time, CBS Outernet agency partners will enjoy the same comprehensive media planning experience as SeeSawAds.com users.”

About CBS Outernet
CBS Outernet, a division of CBS Corporation (NYSE: CBS.A and CBS), is a leading provider of customized digital video networks in highly trafficked retail environments. Its grocery network, encompassing network services, programming and advertising sales, is currently installed in over 1,500 stores nationwide, reaching approximately 80 million shoppers each month. The company’s grocery banners include Supervalu’s Albertsons, Acme, Shaw’s and Jewel, along with leading regional grocers SaveMart, Pathmark, Price Chopper, Big Y and Ukrop’s. Its GameStop TV network reaches over 4,300 nationwide GameStop stores trafficked by 24 million gaming and entertainment enthusiast shoppers each month. Through AutoNet TV, the company reaches over 5,000 auto service centers nationwide. CBS Outernet’s in-store TV networks now span over 10,800 locations reaching over 100 million monthly consumers. Additionally, the company reaches hundreds of millions of monthly viewers through programming and/or sales relationships with the Automotive Broadcasting Network (car dealership/service center waiting rooms), Atlanta’s MARTA commuter trains, Gas Station TV (gas station pump tops and convenience stores), The Healium Network (doctor and dentist offices), The Bite Network (quick service restaurants), the Mall of America, Simon Malls, Royal Caribbean Cruises and The Salon Channel, among others.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

Colleen Kenny, for CBS Outernet
cmkenny@cbs.com
1-212-975-7312

SAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new ‘Powered by SeeSaw’ service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates. This is a major step forward in establishing an industry-wide media planning and buying marketplace.

Agencies use the new version of SeeSawAds.com to get access to SeeSaw’s extensive network of place-based digital video affiliates, and extend this footprint with networks they invite into their own system. Using SeeSaw’s technology, agencies generate faster, more accurate proposals, streamline reporting and integrate their own proprietary research and processes for planning, buying and measuring place-based digital media campaigns. This enables agencies to operate with unmatched efficiency by providing consistent media metrics, a common currency and a single proof-of-delivery, while also enabling unprecedented media plan customization across networks.

For the first time, digital video advertising networks can also utilize a branded version of SeeSawAds.com to market their inventory and make it easier for advertisers and agencies to evaluate their network, plan campaigns and buy media. The open platform is the enabling technology that supports the newly launched ‘Powered by SeeSaw,’ a business service that gets both agencies and networks up and running with SeeSaw’s technology platform, while also providing best practices for campaign execution, such as standardized audience metrics and demographic data profiling. (See related press releases: “Digital Hive Standardizes Media Planning on SeeSawAds.com” and “CBS Outernet To Standardize on SeeSaw Technology.”)

“With its ‘Powered by SeeSaw’ program, SeeSaw has once again pushed the entire industry forward by providing a very cost-effective way to plan, buy and measure place-based digital media with consistent and transparent results,” says Tim Hanlon, executive vice president and managing director of Publicis Groupe’s VivaKi Ventures. “Now both agencies and networks can service their advertising customers with unified measurement, planning and optimization technology and operational excellence.”

“We have created a comprehensive digital video media planning and buying platform that brings unprecedented efficiency and flexibility to our industry,” said Monte Zweben, chairman and co-founder of SeeSaw Networks. “By combining the high quality and reach of SeeSaw’s affiliate network with the ability to adapt the platform with additional networks and intellectual property, we allow both agencies and networks to drive revenue more efficiently, while providing advertisers with the stopping power of digital video advertising.”

In addition to its campaign planning and optimization platform SeeSawAds.com, SeeSaw aggregates more than 40 digital video advertising networks, offering more than 30 categories and delivering over 50 million gross weekly impressions. SeeSaw requires its affiliates to adhere to strict quality standards to ensure each and every campaign is executed at the highest standards for quality, and provides a common currency consistent with the audience metrics guidelines released by the Out-of-Home Video Advertising Bureau (OVAB), trafficking services and proof-of-delivery for campaigns across multiple networks.

Benefits for Media Agencies
By leveraging the new, advanced multi-tenant architecture of SeeSawAds.com, individual agencies use a secure login to gain access to a customized environment where they plan, buy, manage and measure their campaigns using SeeSaw’s unique optimization technology. In addition to using SeeSaw’s extensive inventory, agencies can also upload custom inventory negotiated privately with place-based digital video networks and customize their client communications with personalized proposal templates and proprietary research. With its embedded Life Pattern Marketing methodology and targeting capabilities, SeeSaw’s media planning and buying platform delivers a cost-effective media planning solution. In addition, SeeSaw provides integrated trafficking services, proof of performance reporting across multiple networks, conversion of media assets and API integration between SeeSawAds.com and other applications. With SeeSaw, agencies can create one plan across more than 40 networks, execute one buy, receive one consolidated proof of delivery and receive one invoice.

“SeeSaw has made digital video advertising a truly national medium by making it easy for us to select the right venues, execute an effective campaign and measure our success,” said David Matera, CEO of Digital Hive. “By allowing us to customize the application and brand our proposal templates, we will be able to consolidate information and streamline our processes, enabling us to respond more quickly to the needs of our clients and operate more efficiently on their behalf.”

Benefits for Digital Video Networks
Digital video advertising networks that create a customized and branded SeeSawAds.com environment can securely manage their inventory with the new multi-tenant architecture. Using SeeSaw’s industry-leading campaign planning and optimization technology, they enable their sales force and agency partners to develop custom life pattern-based media plans, improve the targeting of venues for their customers, and manage, track and measure the campaigns more effectively. SeeSaw’s extensible architecture allows networks to include their multi-network properties for complete, centralized planning, while SeeSaw’s open API allows networks to integrate SeeSawAds.com’s capabilities into other business applications.

“SeeSaw’s innovative media planning technology will enable CBS to provide agencies with an easier way to plan, buy and measure their place-based digital advertising campaigns,” said Virginia Cargill, president, CBS Outernet. “The combination of CBS Outernet inventory with SeeSaw’s planning tools gives advertisers an efficient and effective way to target their audiences.”

“This latest release from SeeSaw bolsters the digital video advertising industry by providing technology and services that promise to help the agency community take advantage of this media,” said Suzanne Alecia, president, OVAB.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

SAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, the industry’s leading platform for creating and managing campaigns across multiple place-based digital video advertising networks. Digital Hive, a digital media agency specializing in planning and buying media targeted at the mobile consumer, will use a customized version of SeeSawAds.com to easily integrate digital video advertising into their cross-media campaigns. (See related press release: “SeeSaw Networks Opens SeeSawAds.com Technology to Agencies and Networks.”) Digital Hive will leverage SeeSaw’s new ‘Powered by SeeSaw’ service, which allows Digital Hive to personalize proposals, offer custom inventory and leverage SeeSaw’s network and data profiling expertise.

“SeeSawAds.com provides the most efficient and cost-effective way to reach today’s mobile consumers with precision marketing,” said David Matera, CEO and co-founder of Digital Hive. “SeeSaw’s media planning and optimization technology has become the de-facto standard for digital video advertising campaigns, and by taking advantage of the Powered by SeeSaw service, we will increase our productivity and help our clients optimize their marketing spend using the combination of SeeSaw’s technology with Digital Hive’s expertise.”

About ‘Powered by SeeSaw’
‘Powered by SeeSaw’ allows media agencies and digital video advertising networks to include customized inventory with privately negotiated pricing and rate structures, standard documentation and proprietary research, a unique company look and feel, and other intellectual property. The program, designed to empower industry leaders to drive more revenue by integrating SeeSaw’s industry-leading technology more tightly with their unique business operations, delivers rapid value for agencies and networks alike:

• Agency Benefits: Offered at nominal fees to agencies, ‘Powered by SeeSaw’ gives agencies access to SeeSaw’s extensive network of place-based digital video affiliates and the industry’s leading place-based digital media planning platform. Additionally, the use of SeeSawAds.com streamlines the process of planning, buying and measuring campaigns through the use of SeeSaw’s optimization technology, proposal generation and trafficking services, while providing a single destination for industry- and agency-specific information. The program also provides insight into best practices for planning and buying digital media campaigns, leveraging life pattern marketing methodologies and the ability to contract SeeSaw’s technology development services for extending the platform for their specific business needs.
• Network Benefits: Now digital video networks can create a branded version of SeeSawAds.com to make it easier for advertisers and agencies to evaluate their network, plan campaigns and buy media. The new service will also allow networks to leverage SeeSaw’s expertise to help them provide consistent measurement and metrics for their networks aligned with the Out-of-Home Video Advertising Bureau (OVAB) guidelines.

SeeSawAds.com allows agencies to optimize national digital video advertising campaigns across 40 networks and 30 categories, delivering over 50 million weekly impressions. By customizing and branding its version of SeeSawAds.com, Digital Hive will have the flexibility to add its own proprietary documents, research and planning methodologies, all centralized in a single location. Digital Hive’s clients benefit from the combination of Digital Hive’s differentiated approach to cross-media campaigns and SeeSaw’s streamlined media planning and operations, including consistent metrics for presence, notice and dwell time across all its network partners.

“With its proprietary methodologies and research, Digital Hive has firmly established itself as a thought leader in delivering place-based digital video media campaigns targeted at mobile consumers,” said Peter Bowen, CEO and co-founder of SeeSaw Networks. “With our SeeSawAds.com media planning and optimization platform, aggregated network, Life Pattern Marketing methodologies and digital video expertise, Digital Hive will enhance its value proposition by easily integrating optimized national digital video advertising programs into its cross-media services.”

About Digital Hive
Digital Hive is a new digital media agency founded by industry veterans and OOH Pitch owners Jessica Durante and David Matera. Digital Hive was founded to respond to the growing demand for integrated platforms to reach on-the-move consumers. Digital Hive specializes in the planning, buying and consulting of digital out of home (OOH) media. The digital OOH industry is growing fast, with over 120 digital companies that want to reach retailers and consumers with their digital content. Digital Hive helps with consulting and placing advertisers in the best of those companies that reach their target audiences. For more information, contact David Matera at 212-820-3177 or visit www.digitalhiveinc.com.

About SeeSaw Networks
SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions – more than primetime TV spots at a fraction of the cost. SeeSaw’s campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764

SAN FRANCISCO, February 17, 2009 – SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Peter Bowen, CEO of SeeSaw Networks, will keynote the 2009 Digital Signage Expo, the industry’s premier event of the year, at 7:45 am on February 25, 2009 in Las Vegas. Mr. Bowen will co-present the session, “Engaging People with Place-based Digital Video Advertising,” with Alice Gold, senior vice president of Marketing Insights at OTX (Online Testing eXchange).

The breakfast keynote will provide highlights from the OTX research, “Engaging People with Digital Out-of-Home Media,” as well as insights into the application of the research for the digital out-of-home advertising industry. SeeSaw Networks commissioned the report to gauge consumer awareness of and attitudes about place-based digital advertising, and to determine the effectiveness of advertising on digital screens in places people go during their daily lives.

Mr. Bowen has led SeeSaw Networks to become one of the most extensive place-based digital video advertising networks in the U.S. SeeSaw delivers over 50 million weekly impressions gross impressions on its national network of 40 place-based digital advertising affiliates. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today’s mobile consumers in places where they go everyday. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs have been an effective and efficient means of delivering brand messages.

“Place-based digital video advertising has emerged as a powerful way for marketers to connect with people in the places they go in their life patterns,” said Peter Bowen, CEO, SeeSaw Networks. “The findings from the OTX research demonstrate the tremendous opportunity for advertisers to leverage this medium to engage and entertain consumers where they work, play and socialize.”

The OTX Digital Out-of-Home Media Awareness and Attitude Study can be downloaded from the SeeSaw Networks website at:

http://www.seesawnetworks.com/research

Digital Signage Expo, Interactive Technology Expo and Out-of-Home Network Show will be co-located at the Las Vegas Convention Center and will run February 24-26, 2009. To exhibit or attend any of the three shows, contact Chris Gibbs at (770) 649-0300 ext. 17, or for more information, visit www.digitalsignageexpo.net.

About SeeSaw Networks
SeeSaw Networks delivers advertising in places where people go in their daily lives – places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. With over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions — more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure place-based digital video advertising. On SeeSawAds.com, agencies and networks customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Kickstart Consulting, for SeeSaw Networks
Laurie Gibson
lgibson@kickstartconsulting.com
1-650-969-0764