Gas Stations - PetroTV
Overview
PetroTV delivers high-impact, measurable impressions to a truly captive audience. Advertisers are provided access to fueling customers, who average 6 minutes at the pump, exposing them to a mix of short, focused, and relevant spots aimed at engaging and entertaining.
Content on this medium contains information from advertisers; in addition, gas stations have the opportunity to inform customers regarding gas station specials, including: food and beverage, car washes, etc.
Why Advertise at Gas Stations - PetroTV?
- Reach audiences that have predictable and consistent visit levels
- Communicate your message to a high-value audience that is active and on the move
- Create targeted standalone marketing initiatives or potent additions to integrated marketing campaigns
Audience
At the gas station, you typically get an audience that is highly captive, on-the-go and stationed in one general area for an average of 6 minutes. This is the optimal environment to expose them to your brand advertising message.
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Screens
PetroTV filters advertising programs using 17 inch daylight viewable LCD screens, which are mounted on top of the gas pumps. Average dwell times of 6 minutes is optimal for the 4 minute loop containing news, sports and weather. Audiences are drawn and engaged while they wait for their cars to refuel.
Programming
News, Sports, Weather, Advertising
| Programming Details | |
|---|---|
| Loop Length | 4 Minutes |
| Content Mix | 50% ads, 50% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Weekly |
