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Transit - Ferry Terminals - Affinity Ferry Network

Overview

Affinity Ferry Network’s location provides you with the opportunity to reach a captive audience of affluent business professionals seeking respite from their hectic lives, on their commute to and from New York City.

Operating an average of 8 screens per unique venue, Affinity provides many opportunities for the commuter to be engaged by your content. With screens placed in pairs throughout the terminal, one displays the upcoming ferry schedule, while the other plays full screen streaming content, updated in real time. By coupling pertinent information alongside your content the passerby is more likely to notice and become engaged by your advertisement.

Why Advertise with Affinity Ferry Networks?

  • Target busy and elusive business professionals in a captive environment
  • Reach over 25 million customers each month, across the United States
  • Create campaigns that play alongside imperative ferry schedules; reaching a captive affluent audience

Audience

The programming displayed on the Affinity Ferry Network reaches a highly sought after demographic of on-the-go business professionals during one of the only down times in their day. On average, commuters spend 10 to 20 minutes in the terminal waiting for their ferry. Based on the captive nature of the environment, the audience is likely to be attentive to your engaging and entertaining programming.
Venue Demographics
Gender 55% of Males
44% of Females
Age Call for Details
Income Call for Details
Reach
Market Coverage 1
Number of Venues 2
Average Traffic 144,355
Awareness 96%
Weekly Impressions 138,580

Screens

Affinity Ferry Network screens are 42 inch LCDs dispersed throughout waiting and ticket areas in the NY Waterway Ferry Terminals. The placement of the screens provides entertainment and information as commuters wait, for their ferry to arrive. Displays generally feature national and local advertisers, as well as pertinent local event information.

Programming

Primarily brand advertising with mix of national and local companies. Also, local event ads for the Javits Convention Center to promote upcoming trade shows.
Programming Details
Loop Length 10 Minutes
Content Mix 100% ads on the ad screen, 100% content on the content screen
Typical Ad Spot Length 15 and 30 seconds
Loop Updates Loop Updates Occur Daily
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