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Bars & Restaurants - Ecast

Overview

Ecast venues provide the opportunity to target your brand message to an audience of young, active, and social influencers who have a profound affect on purchasing decisions as well as consumer trends.

Operating a extensive touchscreen media network in the United States, Ecast provides music to thousands of bars and restaurants across the country. As a result, Ecast is changing the way people listen to music in public locations and revolutionizing Digital Place-Based Advertising. The unique touchscreen media network sells 14 Million songs per month on interactive digital jukeboxes. As a result, millions of interactive impressions are generated by consumers who browse and play music.

Ecast programming is both interactive and high quality. Kiosks are strategically located in popular bar and restaurant locations where patrons generally average 90 minutes in dwell time. With one screen per venue, Ecast delivers a high demand product and a favorable medium for advertisers.

Why Advertise at Bars and Restaurants?

  • Reach the elusive on-the-go 18-34 year olds
  • Interactive screens provide high engagement
  • Create interactive campaigns that utilize on-screen media

Audience

Bar-going patrons skew toward younger males and females between 18-34 and tend to be more upscale. Users of the kiosk are 67% male (versus 60% of general bar goers), and with 82% male and female between the ages of 21 to 34; however, the ads reach beyond just this demographic.

The majority of bar patrons fall into the middle-income range, but there is also a tendency to skew towards high income earners, making this an efficient venue in targeting affluent consumers.
Venue Demographics
Gender 60% of Males
40% of Females
Age Call for Details
Income Call for Details
Reach
Market Coverage 171
Number of Venues 7,758
Average Traffic 11,675,790
Awareness 39%
Weekly Impressions 4,553,946

Screens

Ecast runs its ads on kiosks with screens ranging from 15 inch to 19 inch. The touchscreens support interactive content such as Flash as well as full-motion video.

Programming

Ecast's digital jukebox network features fully interactive content, with a video attract loop playing on the screen while it is not in use.
Programming Details
Loop Length 5 Minutes
Content Mix 70% ads, 30% content
Typical Ad Spot Length 15 and 30 seconds
Loop Updates Loop Updates Occur Weekly
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