Bars & Restaurants – TBN 
Overview
TheBarNetwork (TBN), with it’s high quality 50” LCDs strategically placed in exclusive bars across Manhattan, delivers great experiences to bar patrons and advertisers alike. TBN delivers an array of entertaining and interactive content, while offering advertisers and bar owners a visually compelling way to broadcast brand messaging along the fresh and engaging real time content. Content is customizable by each bar, ensuring a high level of relevancy to each audience.
Why Advertise at TheBarNetwork?
- Reach the upscale, elusive, and on- the-go New York urbanite
- Deliver brand messages in this high dwell environment
- Target the “21 and over” crowd, with high disposable incomes
Audience
Affluent, young, and on-the-go; TBN reaches the ultimate Mobile Millennial: New Yorkers. With high levels of disposable income, this an elusive audience and TBN provides the inroads to reaching them with brand messages.
|
| ||||||||||||||||||||
The following venues also reach this audience:
Screens
50” LCDs, using a split screen format with three panels, display location-specific content controlled by the bar, interspersed with advertising and engaging content for bar patrons. TBN uses a variety of programming, including sports trivia, top drink mixes, pick-up lines, "Did You know?", and Extreme sports video footage.
Programming
TBN produced content such as sports trivia, top drink mixes, pick-up lines, "Did You Know...", extreme sports, video footage.
| Programming Details | |
|---|---|
| Loop Length | 2 hour loop with 4 ads per hour. Minutes |
| Content Mix | 85% content, 15% ads |
| Typical Ad Spot Length | :15, :30, :45 and :60 |
| Loop Updates | Loop Updates Occur Daily |
