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Casino Hotels

Overview

With a network of high-definition screens strategically positioned throughout the most famous and most visited hotels and casinos, the Casino Channel Network (CCN) reaches audiences as they travel, relax, and enjoy their stay in hotel casinos in Las Vegas, Nevada.

CCN has deployed 37 screens at Las Vegas’ famous Luxor and Excalibur hotel casinos. This is the first in a series of several installations that will span all the major gaming centers across the world.

Casino and hotel guests can expect to be surprised and engaged by the custom content created for CCN by Artisan Live. Third party ads are interlaced with lifestyle content from various sources including: Reelz Channel Content (high end movie content), World Poker Tour, and Reuters.

Why Advertise with Casino Channel Network?

  • Reach an audience that is more financially independent and attentive to brand messages
  • Advertisers who buy today will be included in an upcoming Arbitron Study
  • Las Vegas provides a great market for testing and launching new products

Audience

Although the average demographic for Casino Channel Network is 35-44, programming also reaches gambling aficionados with World Poker Tour content and tourists with information on events and activities in Las Vegas. Average hotel stays in Las Vegas are two nights, with a dwell time in the casino measured at 4 hours.
Venue Demographics
Gender 52% of Males
48% of Females
Age Coming Soon
Income Not Available
Reach
Market Coverage 1
Number of Venues 2
Average Traffic 250,000
Awareness 65%
Weekly Impressions 325,000
The following venues also reach this audience:

Screens

Casino Channel Network provides broadcasting on 40", 42" & 60" LCD's running a mixture of full and split screen formats. These screens are located in optimal areas throughout the casino floor, hotel atriums, walkways, and buffet areas.

Programming

Endemic advertising for on-location shows and restaurants, local information such as weather and convention updates, and advertising.
Programming Details
Loop Length 10 minutes Minutes
Content Mix 65% advertising, 20% hotel-casino promotion, lifestyle/entertainment
Typical Ad Spot Length 15 and 30 seconds
Loop Updates Loop Updates Occur Daily
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