Convenience Stores - DPN
Overview
Digital Promo Network implements a turn-key program for convenience stores to reach a target audience at their point of purchase. The network creates advertising content that syncs with the products sold in each convenience store; this type of advertising placement drives sales uplift.
Programming on Digital Promo Network also allows stores to deliver information on new product launches, promotions, and brand awareness while the consumer shops in the convenience store environment. Specifically, the advertisements are spread within a 5-minute loop which is updated on a daily basis.
Why Advertise with Digital Promo Network?
- Enhance the shopping experience with your brand message
- Engage customers during wait time at checkout
- Target a niche market with customized programming
Audience
Digital Promo Network targets the mobile consumer with customized programming to reach each customer niche. Both proprietary and vendor product promotions focus on these on-the-go customers who are often difficult to reach.
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Screens
Digital Promo Network's messages are played on a 32 inch, or larger, plasma screen strategically placed near the checkout line and the cash register for highest visibility.
Programming
Endemic product advertising and promotion
| Programming Details | |
|---|---|
| Loop Length | 4 Minutes |
| Content Mix | 100% ads |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Monthly |
