Dental Offices - NobelVision
Overview
The NobelVision Network is a customized channel of dental healthcare information designed to educate, inform, and entertain patients in high oral surgeon and cosmetic dentist offices. The software system provides an opportunity for advertisers and content partners to market their products and services to a targeted, health conscience audience with specific demographic and statistical data.
With an average of one large-panel screen per waiting room, the audience solely focuses on its content, varying from movie trailers and weather, to dental trivia and localized practitioner profiles. test
Why Advertise Dental Offices - NobelVision?
- Advertisers have the opportunity to deploy long format spots
- Reach affluent viewers who spend over $5,000 a year on dental aesthetics
- Capitalize on a captive audience waiting in these locations for long periods of time
Audience
While cosmetic procedures are considered elective and not covered by insurance, this audience places an emphasis appearance and health and willing to pay for comfort and well being. Nearly half of all practices, 45% indicated an average amount spent per patient between $2,500 - $9,999 and 3% of practices indicated an average amount spent per patient of $20,000 or more (source: AACD-Readex Research Study).
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Screens
Under control of a fully networked software system, the entire loop of content and feeds are replayed every 30 minutes.
Programming
| Programming Details | |
|---|---|
| Loop Length | 30 Minutes |
| Content Mix | 10% ads, 90% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Biweekly and monthly |
