Dental Offices - Surgeons

Waiting rooms in dental offices offer access to large and “able-to-buy” audience in an uninterrupted setting. The 77 million Americans that make up the baby boomer population are reaching 50 years of age at a rate of 11,000 per day. By 2012 more than 50 percent of the US population will be over age 50. This growing and able-to-buy segment of the population controls 70 percent of US financial assets and 50 percent of all discretionary income, and accounts for $2.1 trillion in annual spending.

While cosmetic procedures are considered elective and not covered by insurance, this audience places an emphasis appearance and health and willing to pay for comfort and well being. Nearly half of all practices, 45% indicated an average amount spent per patient between $2,500 - $9,999 and 3% of practices indicated an average amount spent per patient of $20,000 or more (source: AACD-Readex Research Study).

The following venues also reach this audience:

NobelVision Network programming and content is played on 16:9 LCD monitor screens, with a minimum screen size of 32” but with doctors having the option to upgrade to larger 52” 19:9 LCD monitors. The interface divides the screen into two areas: the large main portion of the screen plays the entertainment/education/advertising content, while a continuously updated news feed plays in a band across the bottom of the screen.

Under control of a fully networked software system, the entire loop of content and feeds are replayed every 30 minutes.

Network programming is made up of subjects that appeal to a wide audience. Informative interviews and animations help patients and caregivers learn about the latest advancements in restorative and esthetic dentistry tools, materials and techniques. Short subjects from the BBC and National Geographic, music videos, and daily Hollywood reports add entertainment value.

A continuously updated live text feed offers breaking national and world news. Some parts of the feed, such as Hollywood reports, are updated daily, while others are updated weekly, bi-weekly, or monthly in order to keep the channel relevant, compelling and current.

Patients are also engaged with the content, as NobelVision’s system supports custom content for each location, such as, a practitioner profile that highlights the people and services as part of the content loop.

The program loop runs approximately 2-hours and is overlaid with an advertising loop playing spots a minimum of 2x per hour.

Programming Details
Loop Length	30 Minutes
Content Mix	10% ads, 90% content
Typical Ad Spot Length	15 and 30 seconds
Loop Updates	Loop Updates Occur Biweekly and monthly