Dental Offices - PDN
Overview
Private Dental Networks (PDN) offers access to a targeted demographic for advertisers seeking a high qualified, undistracted, captive audience in the perfect receptive environment.
By deploying its screens in dentist offices across the Top 20 DMAs, PDN is focused on providing innovative media and educational solutions to dentists and their clients.
PDN programming is high quality and professionally produced specifically for the dental office reception area environment. Fully customized and oral health specific, segments focus on patient education and awareness, providing health tips, updates on new treatments and procedures, before and after segments, and information on new consumer products.
Why Advertise at Dental Offices?
- Connect with people who care about themselves and how they look
- Ability to reach affluent and educated people who are waiting at these locations for long periods
- Benefit from high awareness and high engagement screens in an extremely captive environment
Audience
The programming displayed on Private Dental Networks reaches a highly attentive audience. Wait time at a dental office averages 25 mins from the check-in time to when the patient is called in for examination. Due to the undistracted nature of the enviroment, the audience is receptive to the messages relayed through digital media.
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Screens
Private Dental Network provides programming content to its target audience via broadband using 32 inch LCD displays. Information runs continuously and includes a live news feed featuring non-commercial programming.
Programming
Private Dental delivers a uniuqe mix of dental information, relevant news, service announcements, and other content tailored to the dentist waiting room environment
| Programming Details | |
|---|---|
| Loop Length | 15 Minutes |
| Content Mix | 25% ads, 75% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Weekly |
