Overview
Sportrons’ Major League Baseball Jumbotron Network for the American League delivers premiere digital video advertising opportunities in 13 of the top ballparks across the US. Ads run on the largest ballpark scoreboards for American League teams such as the Mets, White Sox, A’s, and ten others.
Advertisers can connect with families, young urban professionals and sports fans with 15 or 30 second spots prior to the first pitch, as well as during the game on giant scoreboards. Fans continually watch the screens to see player statistics, check the score, watch a replay, and view other exciting features.
NOTE: Event based networks have additional capabilities and features, as well a restrictions and upfront payment requirements. Contact your SeeSaw Account Manager for details.
Why Advertise at Sportrons MLB Jumbotrons?
- Build brand loyalty with baseball fans and families in a passionate, fun-filled environment
- Maximize advertising ROI to sports fans with high-value advertising opportunities over the course of a game
- Target enthusiastic sports fans in a contextually relevant setting in 13 of the top 32 DMAs
| Team | Field | City | State | DMA Rank |
 |
NY Yankees |
Yankee Stadium |
New York |
NY |
1 |
 |
Los Angeles Angels |
Angel Stadium |
Los Angeles |
CA |
2 |
 |
Chicago White Sox |
US Cellular Field |
Chicago |
IL |
3 |
 |
Oakland A's |
McAfee Coliseum |
Oakland |
CA |
6 |
 |
Detroit Tigers |
Comerica Park |
Detroit |
MI |
11 |
 |
Tampa Bay Rays |
Tropicana Field |
Tampa |
FL |
13 |
 |
Seattle Mariners |
Safeco Field |
Seattle |
WA |
14 |
 |
Minnesota Twins |
Metrodome |
Minneapolis |
MN |
15 |
 |
Cleveland Indians |
Progressive Field |
Cleveland |
OH |
17 |
 |
Baltimore Orioles |
Camden Yards |
Baltimore |
MD |
24 |
 |
Kansas City Royals |
Kauffman Stadium |
Kansas City |
MO |
31 |
Audience
Over 71 million in attendance during a season, Sportrons' Major League Baseball Jumbotron Network reaches an enthusiastic and engaged core audience of 18 to 49 years old with an average household income above $90K. These sports enthusiasts are not only dedicated to their teams, but also are more likely to utilize the services and products of sponsor than competing products of non-sponsors.
Ballparks provide advertisers with a family-friendly environment to engage and entertain people as nearly two-thirds of the attendees have households with children. Available venues for ballparks are calculated as: the grouping of game series, and summed across all teams in the league for the standard season.
| Venue Demographics |
| Gender |
61% of Males
39% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
13 |
| Number of Venues |
338 |
| Average Traffic |
30,597,743 |
| Awareness |
100% |
| Weekly Impressions |
Call for Details |
|
Screens
State-of-the-art Jumbotron video displays are the focal point of all entertainment at MLB Stadiums. Fans continually look to video scoreboard to see player statistics, check the score, watch a replay, view exciting features, vignettes, upcoming events, promotions etc.
Programming
Jumbotrons display player statistics, scores, game replays, as well as exciting features such as: vignettes, upcoming events, promotions etc. Advertisers receive thirty seconds trailer with audio during inning brakes.
| Programming Details |
| Loop Length |
240 Minutes |
| Content Mix |
95% game content and programming, 5% ads |
| Typical Ad Spot Length |
Two 15 seconds or one 30 second, pre-game and post-game |
| Loop Updates |
Loop Updates Occur Dynamic, updated every minute during game |
