Events - Sportrons - MLB NL : SeeSaw Networks

Overview

Sportrons’ Major League Baseball Jumbotron Network for the National League delivers premiere digital video advertising opportunities in 16 of the top ballparks across the US. Ads run on the largest ballpark scoreboards for National League teams such as Yankees, Cubs, Giants, Dodgers, Rockies and eleven others.

Advertisers can connect with families, young urban professionals and sports fans with 15 or 30 second spots prior to the first pitch, as well as during the game on giant scoreboards. Fans continually watch the screens to see player statistics, check the score, watch a replay, and view other exciting features.

NOTE: Event based networks have additional capabilities and features, as well a restrictions and upfront payment requirements. Contact your SeeSaw Account Manager for details.

Why Advertise at Sportrons MLB Jumbotrons?

Build brand loyalty with baseball fans and families in a passionate, fun-filled environment
Maximize advertising ROI to sports fans with high-value advertising opportunities over the course of a game
Target over sports fans in a contextually relevant setting in 16 of the top 34 DMAs

	Field	City	State	DMA Rank
NY Mets	Citi Field (2009)	New York	NY	1
LA Dodgers	Dodger Stadium	Los Angeles	CA	2
Philadelphia Phillies	Citizens Bank Park	Philadelphia	PA	4
San Francisco Giants	AT&T Park	San Francisco	CA	6
Atlanta Braves	Turner Field	Atlanta	GA	8
Washington Nationals	Nationals Park	Washington	DC	9
Houston Astros	Minute Maid Park	Houston	TX	10
Arizona Diamondbacks	Chase Field	Phoenix	AZ	12
Florida Marlins	Dolphins Stadium	Miami	FL	16
Colorado Rockies	Coors Field	Denver	CO	18
St. Louis Cardinals	Busch Stadium	St. Louis	MO	21
Pittsburgh Pirates	PNC Park	Pittsburgh	PA	22
San Diego Padres	PETCO Park	San Diego	CA	27
Cincinnati Reds	Great American Ballpark	Cincinnati	OH	33
Milwaukee Brewers	Miller Park	Milwaukee	WI	34

Audience

Over 71 million in attendance during a season, Sportrons' Major League Baseball Jumbotron Network reaches an enthusiastic and engaged core audience of 18 to 49 years old with an average household income above $90K. These sports enthusiasts are not only dedicated to their teams, but also are more likely to utilize the services and products of sponsor than competing products of non-sponsors.

Ballparks provide advertisers with a family-friendly environment to engage and entertain people as nearly two-thirds of the attendees have households with children. Available venues for ballparks are calculated as: the grouping of game series, and summed across all teams in the league for the standard season.


Venue Demographics
Gender	61% of Males 39% of Females
Age	Call for Details
Income	Call for Details


Reach
Market Coverage	16
Number of Venues	416
Average Traffic	40,934,978
Awareness	100%
Weekly Impressions	Call for Details

Screens

State-of-the-art Jumbotron video displays are the focal point of all entertainment at MLB Stadiums. Fans continually look to video scoreboard to see player statistics, check the score, watch a replay, view exciting features, vignettes, upcoming events, promotions etc.

Programming

Jumbotrons display player statistics, scores, game replays, as well as exciting features such as: vignettes, upcoming events, promotions etc. Advertisers receive thirty seconds trailer with audio during inning brakes.


Programming Details
Loop Length	240 Minutes
Content Mix	95% game content and programming, 5% ads
Typical Ad Spot Length	Two 15 seconds or one 30 second spot, pre-game and post-game
Loop Updates	Loop Updates Occur Dynamic, updated every minute during game

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