Airports - Private Terminals - JetSet Media
Overview
JetSet Media programming caters to an ultra-elite market using a unique “Information Channel” format. This highly captive medium allows viewers to access important FBO (Fixed Base Operation/Private Air Terminal) news, flight schedules, and weather, while being engaged with high-impact advertising for products and services that they appreciate.
FBO facilities are exclusive and luxurious facilities creating a very comfortable and inviting environment for this ultra-elite private air traveler. JetSet Media provides advertisers a unique avenue into the ‘comfort zone’ of one of most impressive consumer demographics around.
Why Advertise at Executive Airports?
- Reach an ultra-elite audience that owns over 50% of all assets in the United States
- Message in an environment that reaches social and opinion leaders who influence music, fashion and luxury goods and are generally difficult to connect with
- Create national campaigns with a demographic targeting extremely high-income individuals
Audience
The traveler profile consists of the following attributes: net worth of more than $10,000,000, has investment portfolios worth more than $6,000,000, spends more than $75,000 annually on jewelry, and owns an average of 2.5 homes.
In addition, on a typical hotel stay, these travelers will occupy an average of 4 rooms and spend over $20,000 for the length of the stay.
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Screens
JetSet Media screens are primarily 37 inch flat panel LCD and plasmas with some locations featuring 50 inch displays. Displays are located in high visibility areas such as waiting areas within Executive Private Airport terminals. Displays show weather and other flight-related details in an information channel format.
Programming
Ads loop in the main section of the screen. The right hand section of the screen rotates weather and departure information. News runs along a ticker at the bottom of the screen.
| Programming Details | |
|---|---|
| Loop Length | 8 Minutes |
| Content Mix | 100% ads in main screen area |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Weekly |
