Grocery Stores - Aisles - WNC
Overview
World Narrowcasting Corporation is an in-store televison network provider for the grocery store network. Engaging the consumer with digital advertising screens in grocery store aisles, WNC drives purchase decisions at the point of purchase. WNC manages their own software program, creating a quick turnaround and problem-free system.
Shoppers are constantly in contact with a screen, either passing directly underneath or walking within ten feet of the programming. Programming is split between ads and content specific to the local market, which includes: weather, news, sports, and entertainment segments.
Why advertise with WNC?
- Drive brand awareness in a female-skewed supermarket
- Advertise in a high traffic, high awareness environment
- Affect consumers’ decision making at a point of purchase
Audience
The target audience is typically women consumers ranging from 45 to 64 years of age, showing content relevant to their purchasing habits.
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The following venues also reach this audience:
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Screens
WNC's programming shows on 42" split screen LCDs, coupling 50% ads with 50% content. The images loop every 5 minutes, with content ranging from ads, weather, and news, to retailer specials, information, and promotions. The screens are spread throughout the heart of the store, grabbing shoppers as they browse the aisles.
Programming
WNC partners with local TV stations in each market to get local news, weather, sports, and entertaining news segments. Other content tips containing retailer information, specials and promotions come from the retailers.
| Programming Details | |
|---|---|
| Loop Length | 5 minutes Minutes |
| Content Mix | 50% ads, 50% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
