Grocery Stores - Checkout - WNC
Overview
World Narrowcasting Corporation is an in-store televison network provider for grocery stores. Engaging the consumer with digital advertising screens at grocery store checkouts, WNC influences shoppers at their point of purchase. WNC manages there own software program, creating an efficient and customized system.
Waiting in checkout lines creates a high dwell time environment, ideal for advertisers trying to reach captive consumers. Programming is split between ads and content that is specific to the local market, including weather, news, sports, and retailer information.
Why advertise with WNC?
- Advertise 24/7 in a primarily female environment
- Advertise in a high traffic, high dwell time environment
- Influence consumers at their point of purchase
Audience
The target audience is typically women consumers ranging from 45 to 64 years of age, showing content relevant to their purchasing habits. The audience is captive at the register in this high dwell time location.
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The following venues also reach this audience:
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Screens
WNC's programming shows on 22" split screen LCDs, coupling 50% ads with 50% content. The ads and content, such as news, entertainment, and retailer tips and promotions, loop every 7 minutes.
Programming
WNC partners with local TV stations in each market to get local news, weather, sports, and entertaining news segments. Other content tips containing retailer information, specials and promotions come from the retailers.
| Programming Details | |
|---|---|
| Loop Length | 7 minutes Minutes |
| Content Mix | 50% ads, 50% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Monthly |
