Grocery Stores
Overview
Ads run in a loop with trailers on a screen that sits at eye-level above the DVD rental kiosk. Additionally, the kiosk also provides opportunities for interactive and integrated campaigns with a touchscreen interface allowing users to browse and select a movie, then swipe a credit card to rent the selection.
Why Advertise at Grocery Stores?
- Effectively reach an audience that is generally hard to captivate, because of the highly mobile lifestyle
- Screens are located in Safeway, one of the largest food and drug retailers in North America, averaging over 22,000 consumers in a week
- Ads run in a loop containing the latest movie trailers; studies show a high level of engagement with the trailers, providing a compelling set of programming for advertising
Audience
Grocery store venues feature a high traffic location with a bias toward the female demographic from age 25 to 44. These consumers are typically busy and short on time, but find themselves with a few precious idle moments while waiting in line at the checkout stands.
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The following venues also reach this audience:
Screens
DVDPlay screens are 26” flat panel LCD’s that sit above the DVD rental kiosk in the grocery store. The placement of the screens provides a clear line-of-sight as consumers wait in the checkout lines and as they enter and exit the store.
Programming
Advertising is interspersed with movie trailers.
| Programming Details | |
|---|---|
| Loop Length | 14 minutes Minutes |
| Content Mix | 70% ads, 30% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Weekly |
