Hair & Nail Salons - Itandi 
Overview
Itandi Networks provides access to an elite predominantly female market as the frequent Hair and Nail Salons across New York City. Use this highly captive medium and long dwell time to reach this elusive demographic through content which is pertinent, engaging, and entertaining, while they take a break from their busy lives.
Why Advertise with Itandi?
- Connect with an on-the-go female audience in an area with high dwell time
- Advertise to an audience who influences trends and have a large discretionary income
- Reach individuals aged 18-55+ in an environment with 94% awareness and an average traffic of 500 people per location per week
Audience
Iandi Networks provides access to an elite predominantly female market as the frequent Hair and Nail Salons across New York City. Use this highly captive medium and long dwell time to reach this elusive demographic through content which is pertinent, engaging, and entertaining, while they take a break from their busy lives.
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The following venues also reach this audience:
Screens
Itandi’s programming is shown on 17”, 19”, 32” or 42” LCDs (depending on environment). Programming, generally full screen, consists of 70% content and 30% ads. The loop length is 30 minutes (twice/hour), with spots offered in 5 second increments starting at a 10 second minimum.
Programming
News, sports, weather, educational, entertainment, local ads, endemic ads, trivia, celebrity gossip, horoscopes, fashion, and beauty content which is generally in house developed and researched.
| Programming Details | |
|---|---|
| Loop Length | 30 Minutes |
| Content Mix | 70% ads, 30% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
