Overview
For over 25 years Tanger Outlet Centers have built its reputation as a leader in the shopping center industry by providing shoppers nationwide with the very best in name brand value. The Tanger Digital Signage Network is a dynamic, digital HD television network featured in Tanger’s premier centers. The network is currently installed in four of Tangers thirty one outlets and is expected to grow to all 32 centers coast to coast, catering to over 150,000,000 in annual visitors.
The network uses state-of-the art technology and custom content to engage an audience outside of the home who is in a buying frame of mind. Tanger shoppers are affluent and well-educated, shopping for brands and bargains. Screens are located in the highest traffic areas, enabling an advertiser’s message to be delivered with maximum impressions.
Why Advertise with Showcase Media?
- Reach the affluent female shoppers when they are ready to buy
- Large format, prominently displayed screens enable strong brand messaging
- Delivered augmented media campaigns that include on-site promotions
Audience
Tanger has 31 centers from Coast-toCoast with over 150,000,000 annual visitors. 48% of the population lives within 100 miles of a Tanger Center. Over 70% of Tanger shoppers are women, between 25-54 years of age. The majority are affluent and well-educated, shopping for brands, and bargains
| Venue Demographics |
| Gender |
28% of Males
72% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
2 |
| Number of Venues |
4 |
| Average Traffic |
469,000 |
| Awareness |
47% |
| Weekly Impressions |
220,430 |
|
Screens
Tanger's screens are found in mall walkways and food courts.
Programming
Delivering the proper mix of programming content is a key element to the success of the network. In addition to advertiser content, The Tanger Digital Signage Network features local center promotions, retailer specials, weather, news and stock quotes, enticing shoppers to watch as they make their way throughout the center.
| Programming Details |
| Loop Length |
Ads loop in 7.5 minute increments Minutes |
| Content Mix |
100% ads in the main area of the screen, with location info & events in the side panels |
| Typical Ad Spot Length |
15, 30, 45, and 60 seconds |
| Loop Updates |
Loop Updates Occur Real time |
