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Malls - Outdoor - Tanger

Overview

For over 25 years Tanger Outlet Centers have built its reputation as a leader in the shopping center industry by providing shoppers nationwide with the very best in name brand value. The Tanger Digital Signage Network is a dynamic, digital HD television network featured in Tanger’s premier centers. The network is currently installed in four of Tangers thirty one outlets and is expected to grow to all 32 centers coast to coast, catering to over 150,000,000 in annual visitors.

The network uses state-of-the art technology and custom content to engage an audience outside of the home who is in a buying frame of mind. Tanger shoppers are affluent and well-educated, shopping for brands and bargains. Screens are located in the highest traffic areas, enabling an advertiser’s message to be delivered with maximum impressions.

Why Advertise with Showcase Media?

  • Reach the affluent female shoppers when they are ready to buy
  • Large format, prominently displayed screens enable strong brand messaging
  • Delivered augmented media campaigns that include on-site promotions

Screens

Tanger's screens are found in mall walkways and food courts.

Programming

Delivering the proper mix of programming content is a key element to the success of the network. In addition to advertiser content, The Tanger Digital Signage Network features local center promotions, retailer specials, weather, news and stock quotes, enticing shoppers to watch as they make their way throughout the center.
Programming Details
Loop Length Ads loop in 7.5 minute increments Minutes
Content Mix 100% ads in the main area of the screen, with location info & events in the side panels
Typical Ad Spot Length :15, :30, :45, :60 seconds
Loop Updates Loop Updates Occur Real time
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