Medical Clinics - Spectrum Health
Overview
Spectrum Health is a leading medical office network, very targeted in its value proposition to medical group practices. Spectrum only contracts with large vertically integrated health systems that are multi-speciality and offer the greatest audience numbers for advertisers. They offer flexibility for advertising partners through a range of advertising opportunities above and beyond a single spot. Brand placements are available that wrap around educational sponsored content or full screen broadcast. The versatility of the Spectrum network and its true digital content delivery sets them apart from other competitor networks.
Why advertise with Medical Offices - Spectrum Health?
- Reach health conscious people in a trusted environment
- Engage viewers with longer format content in a truly captive environment
- Deliver advertising in long dwell time venues throughout top DMAs
Audience
Middle to upper class, 60/40 female/male split, with 85% between ages 18-50. Health centers are located in middle to upper class areas.
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Screens
Spectrum Health Network places screens in the waiting rooms of large medical group practices. Screens are placed slightly above eye level and a typical building has between 6-20 separate waiting rooms. Typical sizes range from 32-40 inch LCD flat panel screen, depending on size of waiting area.
Programming
Spectrum Health Networks programming is based on educating consumers and preparing them for the medical visit. The aim is to engage patients with relevant topics that are top of mind while waiting for his/her physician. All educational and health information, flash animated professionally produced health content aimed toward education patients.
| Programming Details | |
|---|---|
| Loop Length | 28 Minutes |
| Content Mix | 20% ads, 80% programming |
| Typical Ad Spot Length | 15, 30, and 60 seconds |
| Loop Updates | Loop Updates Occur Daily |
