Medical Offices - Pediatrics - KidCARE TV
Overview
KidCARE TV broadcasts three to five minute, high-definition pediatric health care segments interspersed with relevant advertising across 32 inch flat screen TVs to waiting rooms of the physician members of the American Academy of Pediatrics (AAP). KidCARE TV offers advertisers an engaged, attentive audience who are in a position to be receptive to the messaging. The 2009 Arbitron Study of KidCARE TV demonstrated that 90% of viewers agreed that KidCARE TV helps favorably pass the time spent in waiting areas.
Why Advertise at Medical Offices - Pediatrics - KidCARE TV?
- Reach a highly targeted audience: women with children, at their point-of-care while they are making healthcare decisions and receptive to receiving healthcare information.
- Supporting research shows 65% of viewers go shopping immediately following their visit to a KidCARE TV subscribing physician.
- Consistently high ad recall, along with mobile marketing components allow advertisers to send a website link, coupon, promo code, or even a streaming video directly to the consumer’s cellular phone.
Audience
The audience is primarily comprised of women age 25 to 44 with an average of two children between the ages of 1 week to 16 years.
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Screens
KidCARE TV broadcasts three to five minute, high-definition pediatric health care segments interspersed with relevant advertising across 32 inch flat screen TV's to waiting rooms of the physician members of the American Academy of Pediatrics (AAP).
Programming
KidCARE TV programming consists of educational segments providing children's health and wellness information to parents intermingled with relevant consumer advertising, both national and regional.
| Programming Details | |
|---|---|
| Loop Length | 20 Minutes |
| Content Mix | 75% content, 25% ads |
| Typical Ad Spot Length | 15, 30, 60 seconds |
| Loop Updates | Loop Updates Occur Monthly |
