Medical Offices - Women’s HealthCARE TV
Overview
Women’s HealthCARE Televisiion Network specifically addresses the growing number of obstetric and gynecological health care issues women face on a daily basis. Spanning the range from puberty through pregnancy and beyond menopause, Women’s HealthCARE TV covers topics of importance to its audience. A 2009 Arbitron Study of Women’s HealthCARE TV demonstrated that 95% find the network to be a credible source of healthcare information that they find useful.
Why Advertise at Medical Offices - Women’s HealthCARE TV?
- Reach a highly targeted audience: women, 18-54 at their point-of-care.
- Supporting research shows that 61% of viewers go shopping the same day following their visit to a Women’s HealthCARE TV subscribing physician’s office.
- Consistently high ad recall, along with mobile marketing components allow advertisers to send a website link, coupon, promo code, or even a streaming video directly to the consumer’s cellular phone.
Audience
Women 18-54, a majority of which work full or part time, and have children under 18 living at home.
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Screens
Women's HealthCARE TV broadcasts three to five minute, high-definition health care segments interspersed with relevant advertising across 32 inch flat screen TV's to waiting rooms of subscribing physician's medical offices.
Programming
Women's HealthCARE TV programming consists of educational segments providing health and wellness information to women intermingled with relevant consumer advertising, both national and regional.
| Programming Details | |
|---|---|
| Loop Length | 20 Minutes |
| Content Mix | 75% content, 25% ads |
| Typical Ad Spot Length | 15, 30, 60 seconds |
| Loop Updates | Loop Updates Occur Monthly |
