Medical Offices - Medlink TV 
Overview
MedLink works in cooperation with industry leading physicians and prominent medical societies to educate, entertain, and engage the audience. MedLink programming is professionally produced with doctor endorsement, heightening customer trust and interest, specifically for the medical office reception area environment.
MedLink TV audience is exposed to news and entertainment, information programming on healthy living, while simultaneously being saturated with prescription and over-the-counter advertisements, as well as non-related third party ads.
Why Advertise with MedLink?
- Reach clients at a prime time, particularly crucial because 84% of patients shop within 2 hours of seeing a doctor
- Uses programming that lowers patients’ perceived wait time
- Reach educated and affluent adults with doctor-endorsed media
Audience
MedLink TV captures a captive and attentive audience of typically higher income adults. Wait time at a medical office averages 40 mins from the check-in time to when the patient is called in for examination. Because the viewer is not distracted, they are therefore an ideal receptive audience.
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The following venues also reach this audience:
Screens
MedLink TV plays it content through either 32" or 40" LCD screens and expands its capabilities by using a split screen with side panel and banner format. The information loops in 30 minute increments and both content and spot length vary, to aid in keeping the viewers' attention
Programming
News, sports, weather, entertainment, healthcare educational, PSA's.
| Programming Details | |
|---|---|
| Loop Length | 30 minutes Minutes |
| Content Mix | 70% content, 30% ads |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
