Pharmacies - Pharmacy TV
Overview
Pharmacy TV Network is focused on the retail pharmacy environment exclusively. The unique place and time of the retail pharmacy environment delivers a customer who is ready to be engaged. The network’s exclusive programming from authoritative Rodale brands - Prevention, Men’s Health, & Women’s Health - grabs and connects with viewers by presenting fresh health and wellness vignettes weekly. With the average customer spending eight minutes waiting for their prescription to be filled, Pharmacy TV’s programming turns that into a valuable messaging opportunity.
Why Advertise with Pharmacy TV?
- Reaches influential female shoppers in a unique environment
- Great reach with locations across 40 DMAs
- Engage consumers in environments they trust and visit with high frequency
Audience
Pharmacy shoppers have an attractive demographic, skewing towards women, age 45+. The eight minute dwell time lends itself to a more captive environment while customers await their prescription.
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The following venues also reach this audience:
Screens
The Pharmacy TV network consists of 32 inch high definition LCD TV's, installed in direct view of the pharmacy prescription counter. This network also includes audio, with the speakers placed for maximum shopper effectiveness and impact.
Programming
Pharmacy TV uses an eight minute loop built around four distinct categories: health and wellness, fitness and exercise, beauty and grooming, and nutrition. The programming, produced by Rodale (the publishers of Prevention, Men's Health, Woman's Health) is contextual, relevant and engaging.
| Programming Details | |
|---|---|
| Loop Length | Eight minutes Minutes |
| Content Mix | 50% ads, 50% content |
| Typical Ad Spot Length | :15's, :30's, :45's, :60's and :90's |
| Loop Updates | Loop Updates Occur Weekly |
