Bookstores - BordersTV
Overview
By installing in Borders bookstores across the country, Ripple’s BordersTV delivers messages to viewers with purchasing power in a high dwell-time environment. Content on the screens is tailored for Borders, quickly becoming the entertainment portal for several local communities, announcing local book and music events alongside national advertisements.
Each location features two screens, strategically located in key areas: the Multimedia and Periodical sections. With more than 300 million consumers annually, Borders Group, Inc. is a $4.1 Billion retailer of books, music, movies, gift and stationary products.
Why Advertise at Bookstores - BordersTV?
- Delivers message to a highly educated, affluent demographic
- Reach captive consumers who spend an average of 1 hour in the store every visit
- Influence early adopters who are socially conscious
Audience
The Borders customer consists of adults primarily between the ages of 25 and 54, these customers are considered affluent and and often times college educated. Many are early adopters of bookstores and are socially conscious.
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The following venues also reach this audience:
Screens
37" or 42 "LCD screens running a split screen with side panels and banners showing news and relevant Borders Promos. Content consists of a Reuters news feeds, new and bestselling DVDs and music, local event calendars, national headlines.
