Sports Bars – OSN : SeeSaw Networks

Overview

OSN is an excellent communication medium that enables advertisers to reach key target audiences in the out-of-home venues where they regularly watch TV. As reported in the Arbitron Study on the OnSite Network, audiences are actively watching the TV programming and OSN content together, and they are also more likely to recall commercial messages as a result. OSN is designed to build upon and enhance the sports bar tv viewing experience by wrapping the live tv feed with custom content and advertisements.

OSN venues choose their programming and OSN’s content team and partners such as Yahoo!, provide current and relevant news on topics including sports, health, science, technology and entertainment. Through its social and sports segments, OSN enhances its reach to sports enthusiasts and mobile millennial life patterns.

Why Advertise at Sports Bars - OSN?

Reach the elusive on-the-go 21-34 year old demographic
Drive high engagement with relevant messaging
Create interactive SMS campaigns that utilize on-screen media

Audience

The 2007 Arbitron study validates that OSN programming delivers to a young and upscale male audience. Sixty-eight percent of the audience is in the prime 21-34 age demographic and skews heavily male (69%). Two-thirds (66%) of OSN's sports bar visitors have a household income of $50,000 or more per year, and one quarter live in households earning $100,000 or more annually.


Venue Demographics
Gender	0% of Males 0% of Females
Age	Coming Soon
Income	Not Available


Reach
Market Coverage	-
Number of Venues	0
Average Traffic	0
Awareness	0%
Weekly Impressions	0

The following venues also reach this audience:

Screens

The primary area where screens are displayed, selected by each venue, show Live TV (cable or satellite) programming. The OnSite Wrap™ displays Yahoo branded sports, entertainment, news and lifestyle content customized to each location. Regional content related to sports and community is also displayed, along with venue-specific advertising and brand messaging.