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Sports Bars - MJM

Overview

With MJM’s interactive Fantasy Sports kiosks, the machines draw great interest from fantasy sports enthusiasts and sports fans alike, because the fantasy games are linked to the nation’s most popular sporting events, so are your ads!

Updates are posted on the scoreboard every five minutes, giving consumers plenty of opportunities to glance at their scores, and because of the screens’ placement, excellent viewing opportunities are available by players and non-players alike.

Why Advertise at Sports Bars?

  • Reach sports fans in a high-dwell time environment
  • Engage consumers while they participate in fantasy sports competitions
  • Create exciting campaigns that target the difficult to reach 18-34 year-old male

Audience

An incredible 94% of fantasy sports participants are male, with an average age of 37-years-old and an average income of $89,566. The individuals that make up this demographic are 59% professionals, 68% home owners, and 86% have pursued some form of higher education.

Locations include Fox & Hound, Bailey’s and Jillian’s providing high quality environments attracting over 1 million monthly viewers. In addition, the US Army network, which attracts 336,000 viewers each month, has contracted to MJM to place machines in US Army and Air Force bases.
Venue Demographics
Gender 52% of Males
48% of Females
Age Coming Soon
Income Not Available
Reach
Market Coverage 54
Number of Venues 112
Average Traffic 4,769
Awareness 39%
Weekly Impressions 208,310

Screens

MJM screens are 42” widescreen plasmas, located separately from the interactive kiosk, and easily viewable throughout the establishment. Sports scores are continuously updated causing players to regularly watch the displays for their standings on the ticker-bar.

Map

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