Sports - Horse Racing - OnTrack
Overview
OnTrack broadcast network engages viewers in multiple high impact environments at the same time. One ad in one race can reach millions of viewers at up to a thousand different locations. In these betting atmospheres, OnTrack gives advertisers the ability to captivate consumers during horse races without having the advertisements disrupt their sporting experience.
Why Advertise with OnTrack?
- High reach and frequency
- Advertise 364 days a year
- Horse racing has the fastest growing sport fan base
Audience
OnTrack reaches a consumer audience interested in sports and watching sporting events who often have an income ranging from 70-100K. The broadcast network allows advertisers to engage people from all areas-- at the track, on the Internet, in casinos, or other sports entertainment venues-- and up to 98 million viewers at one time.
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Screens
OnTrack is unique in that it allows advertiser to purchase a 'broadcast' rather than a screen location. Screen sizes will vary upon the location in which they are broadcast.
Programming
Live horse racing from across Canada and the US.
| Programming Details | |
|---|---|
| Loop Length | 15 Minutes |
| Content Mix | 10% ads, 90% content |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
