Sports - Retail - SFI - The Athletes Foot 
Overview
Sports and Fitness Interactive (SFI), with the help of interactive technology provider eyemagnet, will deliver an innovative advertising platform for athletic and sports related brands.
A unique mobile and digital signage application created by eyemagnet, OnDemand TV, will be rolled out to preferred networks, with the first being TAF TV, a network of screens installed in specially selected The Athletes Foot stores.
Why Advertise at Sports - Retail - SFI - The Athletes Foot?
- POS based network in high profile retail channel with over 250 sites in the US
- Average dwell time of 15 minutes
- A strong focus on mobile phone based applications, targeting the elusive youth market and extending the brand experience outside the retail environment
Audience
SFIs initial deployment of TAFTV (The Athletes Foot) will target the urban tech savvy youth market.
This group represents a massive potential market with significant purchasing power, in what is a very competitive retail sector.
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The following venues also reach this audience:
Screens
SFI content is delivered to at least one and as many as four 42” or 50” screens per retail store.
Content is provided by advertisers and sports news aggregators such as Fox sports, IBN Sports and rivals.com. Although the network is a nationwide deployment, local events such as NCAA content will be featured providing a highly targeted medium for regional advertisers.
