Transit - Commuter Rail - 4G TRE
Overview
The 4G-TRE system runs screens in railway cars on the Trinity Railway Express between Fort Worth, Dallas, and DFW airport. It captures the attention of commuters during one of the only down times of their day in a high dwell time environment.
The content is updated hourly and provides commuters and travelers with the most recent information. Also, every train rider is withing the reach and influence of the screens, which are located on the upper level of a bi-level train car with two displays per car.
Why Advertise at Transit - Commuter Rail - 4G-TRE?
- Reach commuters in a high dwell time environment
- Customize each screen format
- Target busy and influential business professionals
Audience
With an average dwell time of 45 minutes in the train car, commuters and travelers make the ideal captive audience. The programming targets business professionals during the only down time of their day while they commute to and from work or the airport.
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Screens
4G-TRE plays 75% advertisements and 25% content on Toshiba 27 inch High Bright Displays. The screen layout is customizable to any format, varying in border size, banner size, or full screen format.
Programming
Presently, just informational content about TRE is presented, but will updated with additional content in the future.
| Programming Details | |
|---|---|
| Loop Length | 30 Minutes |
| Content Mix | 75% ads, 25% content |
| Typical Ad Spot Length | 15, 30, 45, 60 seconds or longer |
| Loop Updates | Loop Updates Occur Hourly |
