Transit - Taxis - Showcase 
Overview
Showcase Media Group operates in the largely captive environment of taxis and provides top-of-the-line mobile digital advertising. Advertising on Showcase provides advertisers the opportunity to interact with affluent consumers who are on-the-go. Passengers can control the content, which includes: city information, maps, music, and news while ads are playing simultaneously on the innovative touch screen.
Why Advertise with Showcase Media?
- Achieve 1,600,000 impressions per month in over 1,000 cabs
- Advertise 24 hours a day
- Target a young and professional audience
Audience
Literally a captive audience, taxi passengers are focused on Showcase Media content. Showcase Media grabs the attention of a very mobile and affluent audience traveling from location to location throughout a busy day. Running in major cities throughout the country, its screens reach mainly college educated graduates who are currently employed.
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The following venues also reach this audience:
Screens
Front and center, Showcase Media supplies interactive touch screens in the rear seats of taxi cabs, allowing for an innovative exchange of information. Content is driven through a directory of video, motion designs, maps, and more, while advertisements are simultaneously displayed on the screen.
Programming
Content is provided by CBS, and contains an assortment of news, weather, and sports updates.
| Programming Details | |
|---|---|
| Loop Length | 20 minutes Minutes |
| Content Mix | 15.5 minutes of loop are available for advertising. |
| Typical Ad Spot Length | :5, :10, :15, and :30 |
| Loop Updates | Loop Updates Occur Updates are done via a sprint modem and can be done daily. |
