University Bookstores
Overview
LevelVision operates the College Bookstore Network, with an initial deployment of 200 locations across the top 50 DMAs. Students spend a combined $10.5 Billion a year in college bookstores on products ranging from computers to books to toothpaste and school supplies.
Unique placed on the floor, the Intellimat device engages customers in a highly effective manner by getting the right message to the intended target, at the right time, and at the right location.
Why Market at University Bookstores?
- Advertise where college students and young adults need to routinely shop
- Reach the elusive 18-24 year old demographic
- Create campaigns that play alongside engaging content designed specifically for college students and young adults
Audience
After school costs and accommodations, college students have, on average, a monthly discretionary budget of $327, or over $71 Billion is annual spending.
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The following venues also reach this audience:
Screens
The Intellimat represents an equivalent of a 30" equivalent display on the floor, perfect for engaging customers with the right content, at the right time, at the right location.
Programming
The network provides advertising intermixed with local school content, weather and news.
| Programming Details | |
|---|---|
| Loop Length | 5 Minutes |
| Content Mix | 80% content, 20% ads |
| Typical Ad Spot Length | 15 and 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
