US Borders - Border Billboard
Overview
Border Billboard operates strategically placed multi-media sites along the United States and Mexico border markets, targeting millions of consumers. Consumers are engaged with full-motion video and SMS text-messaging during the extended wait at the border crossings. The multi-sensory boards are capturing the attention of every driver and passenger stimulating the consumer’s senses!
Why Advertise at US Borders?
- Engage consumers with a multi-sensory experience
- Create interactive campaigns using SMS text-messaging
- Reach a captive audience with extended dwell times averaging between 45 minutes and 2 hours
Audience
Border Billboard creates the ability to reach a broad Hispanic audience of 56%, by combining San Diego and Tijuana.
It's been said that over 90% of San Diegans have visited Tijuana, 60% within the past year; while only 66% of Tijuanans have visited San Diego, a full 90% have done so within the past year. Of the 1.6 million consumers that cross, a whopping $3 billion is spent annually!
It's been said that over 90% of San Diegans have visited Tijuana, 60% within the past year; while only 66% of Tijuanans have visited San Diego, a full 90% have done so within the past year. Of the 1.6 million consumers that cross, a whopping $3 billion is spent annually!
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Screens
Border Billboard runs ads using large LED billboards from 24 x 18 feet and larger. Audio is synchronized to the video through an FM radio transmission. These large screens also support SMS text messaging capabilities.
Programming
Loop contains a mix of national and regional advertising, both in English and Spanish.
| Programming Details | |
|---|---|
| Loop Length | 10 Minutes |
| Content Mix | 100% advertising |
| Typical Ad Spot Length | 30 seconds |
| Loop Updates | Loop Updates Occur Daily |
