Overview
PetCARE TV offers pet care programming in over 1,000 veterinary hospitals and clinics across the United States. PetCARE TV provides education, entertainment, and encouragement to millions of pet parents. The three to five minute educational segments offer advice and information regarding various pet health and wellness concerns, such as: flea and tick prevention and treatment, obesity, heart disease, aging, dental care, house training, behavior issues, rabies, spaying and neutering, vaccinations, nutrition and much more. PetCARE TV also integrates short trivia and Q&A segments to enhance audience engagement. All programming and advertising has full audio as well as captioning in the physician’s choice of English or Spanish subtitles.
Why Advertise at Veterinary Cinics - PetCARE TV?
- Reach a highly targeted audience: “pet parents” at their pet’s point-of-care.
- Supporting research shows that 52% of viewers go shopping the same day following their visit to a PetCARE TV subscribing veterinarian.
- Consistently high ad recall, along with mobile marketing components allow advertisers to send a website link, coupon, promo code, or even a streaming video directly to the consumer’s cellular phone.
Audience
"Pet parents", a majority of which are women between the ages of 25 and 50 with an average of three people in the household.
| Venue Demographics |
| Gender |
35% of Males
65% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
169 |
| Number of Venues |
1,500 |
| Average Traffic |
633,000 |
| Awareness |
74% |
| Weekly Impressions |
429,000 |
|
Screens
PetCARE TV broadcasts three to five minute, high-definition animal health care segments interspersed with relevant advertising across 32 inch flat screen TV's to waiting rooms of the veterinarian offices.
Programming
PetCARE TV programming consists of educational segments providing companion animal care and wellness information to "pet parents" intermingled with relevant consumer advertising, both regional and national.
| Programming Details |
| Loop Length |
12 Minutes |
| Content Mix |
67% content, 33% ads |
| Typical Ad Spot Length |
15, 30, and 60 seconds |
| Loop Updates |
Loop Updates Occur Monthly |
