Life Patterns
Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that are located where busy people really are: Out and about, living their daily lives. Using digital out-of-home media, advertisers can reach people in their life patterns as they move to and from venues such as in bars and restaurants, gas stations and travel centers, bookstores, grocery stores and other retail environments - places where people spend their time in captive moments.
What is the life pattern of people that you are trying to reach?
Reach people where they work, play and socialize
Healthy Lifestyles
Health-conscious Americans are off the couch and out and about in their search for products and services that help them lead a healthy lifestyle. Whether it is at working out at a health club, getting a checkup at the doctor's office, fueling up at the juice bar or making a trip to the dentist, SeeSaw reaches people throughout their weekly routines at places where health and wellness is their state of mind.
College Students
With SeeSaw Networks, you can reach college students more effectively
than with any other media. SeeSaw delivers over 5,500 venues that blanket the country coast-to-coast, and provide over 8.5 million
impressions via digital signage in a broad range of categories including
bars and restaurants, travel centers, universities, bookstores, retail and
grocery – venues you are more likely to run into college students
because of their lifestyle.
Mobile Millennials
Reach Mobile Millennials and the elusive 18-34 demographic with SeeSaw Networks. SeeSaw delivers over 21,000 venues that blanket the country coast-to-coast and provide over 36 million weekly impressions through digital out-of-home venues. These venues include a broad range of categories including bars and restaurants, travel centers, universities, bookstores, retail and grocery stores – places where Mobile Millennials work, play and socialize.
Affluent Baby Boomers
SeeSaw Networks helps you reach out to affluent baby boomers like Carson and Summer. SeeSaw delivers over 17,000 venues that blanket the country coast-to-coast and provide over 19 million impressions via digital signage in broad range of categories including bars and restaurants, travel centers, health clubs, executive airports, vet clinics, airports, retail and grocery – venues you are more likely intercept Carson and Summer with your message because of their life pattern.
Business Professionals
Reach the elusive business decision maker with out-of-home digital media. SeeSaw's extensive network includes over 12,900 venues across the country generating over 9 million weekly impressions through categories including airports, executive airports, bars and restaurants, golf courses, hotels, health clubs and specialty retail - venues that have proven to be very efficient at reaching the business decision maker.
Alpha Moms
SeeSaw can help you reach Alpha Moms who are constantly on the go. SeeSaw delivers over 12,000 venues that blanket the country coast-to-coast and provide over 20 million impressions via digital signage in a broad range of categories including bars and restaurants, grocery, bookstores, health clubs, vet clinics – venues where you are more likely to run into an alpha mom because of her busy life pattern.
Hispanic Families
Reach the increasingly powerful Hispanic market like never before with SeeSaw Networks. SeeSaw delivers over 3,700 venues and provides more than 10,000,000 impressions through our digital out-of-home venues in markets with strong Hispanic communities, allowing advertisers to target this burgeoning demographic where they work, play and socialize.
Entertainment Fans
Reach influential entertainment fans across the country with SeeSaw Networks. Seesaw allows advertisers to move beyond broad demographics and effectively target a diverse audience of consumers who share a passion for entertainment. Intercept this audience in its daily routines and tap into a market of consumers who are actively seeking exciting new entertainment possibilities.
Young Urban Professionals
Reach today’s young urban professionals with media that catches their attention. This affluent audience works hard and plays hard and SeeSaw intercepts them while they work, play and socialize in urban centers across the country.
Families On the Go
Americans are out and about throughout the year but especially during major holiday seasons like spring break, summertime and the winter holidays. Intercept today’s busy families in SeeSaw’s family-friendly locations across the country.
Nightlifers
Americans like to go out, and they like to have a good time and SeeSaw brings the party to advertisers by intercepting nightlife enthusiasts in their active social lives in restaurants, bars and casinos.
Sports Enthusiasts
Reach passionate sports enthusiasts with with SeeSaw Networks. SeeSaw allows advertisers to effectively target an audience of sports enthusiasts across the country in the places they workout, socialize and at events where they root on their teams. Through our network of digital video advertising locations, SeeSaw delivers over 14,000 venues and nearly 15,000,000 weekly impressions in bars, restaurants, casinos, racing tracks, health clubs, at college campuses and at large sporting events.
