Healthy Lifestyles
SeeSaw offers advertisers the first comprehensive place-based health and wellness digital video network by delivering over 3,500 locations and 16 million weekly gross impressions in locations where people are in a healthy state of mind. Our network intercepts people at healthy destinations such as medical offices, health clubs, dental offices, grocery stores, juice bars, college recreation centers, fitness-oriented retail stores and other related locations.
Overview
| Americans are becoming increasingly more health-conscious in their brand affinities across multiple demographic categories. People feel more confident when they achieve a sense of wellness and that has become even more important for today's fast-paced, on-the-go lifestyles. When it comes to personal and family health, peace of mind commands a high value. Whether it is at a health club or at the doctor's office, advertisers have the opportunity to connect with people when they are in a healthy state of mind.
Advertisers can reach more health-conscious people in more places with SeeSaw Networks than any other place-based digital video advertising network.
* - Represents a demographic index for a national campaign compared to U.S. national average |
Venues
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Day in the life
Daily Lives of Healthy Lifestyles
As health conscious people go about their daily lives, place-based digital video advertising intercepts them throughout their weekly routines:
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7:00 AM – Work out at the Health Club
7:00 AM – Work out at the Health Club
Hudson goes to the health club for a quick workout during before heading into work. The digital signs show news and display advertisements, which Hudson watches while he works out on the elliptical. |
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10:30 AM - Stopping by the Doctor's for a Checkup
10:30 AM - Stopping by the Doctor's for a Checkup
June stops by her doctor's office during a morning of errands. While she waits to be seen, she watches the health-oriented content and advertising on the large plasma screen in the waiting room . |
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12:30 PM - Grab a Refreshment at the Juice Bar
12:30 PM - Grab a Refreshment at the Juice Bar
Jasmine meets up with her friend Zoe for some conversation, a refreshing juice and a shot of wheatgrass. While she waits in line, she watches the advertisements in between horoscopes and entertainment news. |
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3:10 PM – Grocery Store
3:10 PM – Grocery Store
Before picking up the kids from school, Nancy heads over to the grocery store to pick up fresh vegetables and milk for dinner. |
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4:00 PM – Biannual Checkup at the Dentist's Office
4:00 PM – Biannual Checkup at the Dentist's Office
Jasmine heads out from work early for her biannual checkup with her dentist. While she waits in the waiting room, she watches the health tips and educational content along with advertisements. |
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7:10PM – Picking up Gear at the Local Sporting Goods Store
7:10PM – Picking up Gear at the Local Sporting Goods Store
Hudson stops by the local fitness store on his way home to pickup some new running shoes. While waiting in line to checkout, he is entertained by ads on the a large digital screen. |
Activities
Activities for Healthy Lifestyles
Health-conscious people have active weekly routines that gets them off the couch and outside the home in search of leading a healthy lifestyle:
- Workout at a health club 2 to 3 times per week.
- Visit the on campus recreation center 2 to 3 times per week.
- Visit the dentist 1 or 2 times a year.
- Visit the doctor 4 times a year.
- Shop for vegetables and produce 1 to 2 times per week.
- Visits the local juice bars with friends and family a few times a month.
- Shop for fitness equipment and apparel several times a year.
- Weekly dinners with friends or family.
Research
Healthy Lifestyles Research
“Perhaps the most meaningful facet of sourcing scrutiny is that cost is no longer the primary factor. Consumers are increasingly willing to pay a premium for sourcing they feel good about. With the health of their families on the line, peace of mind is something that commands significant value.”
Source: GreenerGrass.org, “5 Trends in Health & Wellness”
Healthy Lifestyles’ Awareness of Digital Out-of-Home Media (General Adults Segment)
- People report that the #1 way to capture their attention is with digital video advertising in the places they go.
- People report that they find digital video advertising in the place they go to be more entertaining than nearly all other media.
- The most unique form of advertising in today's media landscape is digital video advertising in the places people go in their daily lives.
Source: OTX Digital Out-of-Home Media Attitudes and Awareness Study - 2007
Download OTX Topline ReportSpending Patterns for Healthy Lifestyles
- Over three-quarters of consumers say they have changed eating habits in the past three to five years due to health concerns. Consumers’ willingness to pay more for healthy or healthier versions of foods has increased, with 60 percent willing to pay more in 2007 compared to 53 percent in 2006.
- Interest and involvement in nutrition and health issues remains high among U.S. consumers. Ninety percent are at least somewhat concerned about nutritional content and rate nutrition important in selecting groceries.
- 61 percent of health club members go shopping after their workout. Of those, 55 percent go to the supermarket or drugstore, 28 percent go to a health food store, and 27 percent go to a wholesale outlet like Costco.
Source: HCPN, Suburban Associates
- 42.7 million people were members of health clubs - that's up from nearly 21 million in 1990.
- Women participate in more fitness-oriented categories than men.
Source: Sporting Goods Manufacturers Association (SGMA), State of the Industry Report, 2008
- Nearly 80 percent of health club goers are between 18 and 49 years old and their average household income is $80,000 plus.
Source: MRI, Consumer Segmentation Data , 2006
