Sports Enthusiasts
Reach sports fans nationwide with SeeSaw Networks. SeeSaw delivers over 14 million weekly impressions to sports fans and participants by weaving digital video advertising through the places where they socialize, exercise and cheer for their teams. Intercept them in bars, restaurants, casinos, racing tracks, health clubs and sporting events and build brand equity with scale.
Overview
Reach passionate sports enthusiasts with with SeeSaw Networks. SeeSaw allows advertisers to effectively target an audience of sports enthusiasts across the country in the places they workout, socialize and at events where they root on their teams. Through our network of digital video advertising locations, SeeSaw delivers over 14,000 venues and nearly 15,000,000 weekly impressions in bars, restaurants, casinos, racing tracks, health clubs, at college campuses and at large sporting events. Overview
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Venues Bars & Restaurants - Buzztime Bars & Restaurants - Ecast Bars & Restaurants - The Bar Network Casino Hotels Health Clubs - Cardio Health Clubs - WHEN Sports - Horse Racing Sports Bars - BRANDitTV Sports Bars - MJM Sports Bars - OSN Sports Events - DIRECTV University Campuses |
Day in the life
As sports fans go about their day, digital video advertising engages them in the places where they seek sports-related programming and entertainment:
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7:00 AM – Work out at the Health Club
7:00 AM – Work out at the Health Club
Jo stops at the Health Club on the way to work. As she climbs on the cardio fitness machine, her workout starts with a digital video ad. |
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12:30 PM - Grab Lunch at a Restaurant
12:30 PM - Grab Lunch at a Restaurant
Carlos meets up with friends over lunch. During lunch he and his friends play an interactive sports game on the HD screen in before grabbing their bill. |
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2:30 PM – First Game of a Double Header
2:30 PM – First Game of a Double Header
After lunch, Joe and here friends head to the first game of a double header. She and her friends marvel at the world's largest digital video advertising screen hovering over the stadium. |
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6:00 PM – Dinner at the local Sports Bar
6:00 PM – Dinner at the local Sports Bar
Jo meets up with some other friends after the game for dinner and drinks at the local sportsbar. They catch highlights from the game on the large HD screens placed throughout the venue. |
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7:10PM – Evening Horse Races at the Race Track
7:10PM – Evening Horse Races at the Race Track
Carlos meets up with friends at the horse racing track to watch the evening races. He takes in the results from the day to racing on the plasma screens situated throughout the race track. |
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9:00PM – Drinks with Friends
9:00PM – Drinks with Friends
After a couple of races, Carlos meets Jo and a few other friends to wind down at a local bar. They put some music on the jukebox and check out the ads on the digital video screen as they wrap up their day. |
Activities
Activities for sports enthusiasts
- Attend school or work 8-10 hours per day.
- Workout at the health club 2 to 3 times per week.
- 1 to 2 lunch dates at a restaurant per week with coworkers and friends.
- Attend sporting events one to two times per month.
- Meet with friends at a local sports bar a few times a month.
- Check sports scores and news online a few times a day.
Research
Sports Enthusiast Research
“Americans have an unquenchable appetite for entertainment and recreation. As our culture becomes more affluent, more and more of consumers' discretionary spending will be directed toward satisfying consumers' desire to be entertained. Futurist Graham Molitor predicts that by the year 2015 a new age of leisure will dawn when more than half of the nation's GNP will be generated from the entertainment product and leisure industries.”
Source: Unity Marketing, “Why People Buy Entertainment and Recreation” synopsis. Dec 2003.
Sports Enthusiasts’ Awareness of Digital Out-of-Home Media (Avid Movie Goers Segment)
- People report that the #1 way to capture their attention is with digital video advertising in the places they go.
- People report that they find digital video advertising in the place they go to be more entertaining than nearly all other media.
- The most unique form of advertising in today's media landscape is digital video advertising in the places people go outside their homes.
Source: OTX Digital Out-of-Home Media Attitudes and Awareness Study - 2007
Download OTX Topline ReportSpending Patterns of Sports Enthusiasts
- The more ardent the sports fans, the more likely they will purchase a variety of consumer electronic items, including televisions, video games, and video cameras.
- There is a pronounced relationship between sports fans’ self-esteem and the fortunes of their teams, which translates into purchasing behavior. The winning athletes and teams win fans—and dollars.
- 60% of HDTV owners are sports fans. In 2006, more than 13.5 million HDTV sets were shipped in the U.S.
