Reach Moms and Families Most Effectively

Busy moms and families are difficult to reach. SeeSaw Networks brings  a new and innovative approach called Life Pattern Marketing, to effectively reach moms and families, no matter how busy or where they are. It places companies’ brand, promotion, and direct marketing messages,  on digital screens that are located wherever moms and families are: out and about in retail stores, coffee shops, children’s gyms, grocery stores and other locations throughout their work play and social lives. Unlike traditional media, this approach seamlessly blends into their experiences and increases the contextual relevance of the message, creating a sense of ubiquity for a brand.

Imagine this scenario for Sarah, a mom with two kids:

• 8:15 AM: Sarah stops at a coffee shop after dropping the kids at school. While waiting for her latte, she watches a health story on the screen followed by an ad reminding her to buy sliced cheese for school lunch sandwiches. 
• 9 AM: She stops by her health club to do some cardio.  As she begins her workout, an ad for a new sports drink appears before the exercise program starts.  Following her workout, she buys one from the cooler in the health club.
• 10:15 AM: Before meeting friends for lunch, she stops at a shoe store at the mall where she watches a short music video of one of her favorite artists who happens to be drinking a sports beverage.  She becomes a fan on that brand’s Facebook page so she can download the cool new music video and send it to her friends.
• 12 Noon: Meets friends for lunch at a local grill, where an ad on the screen reminds her to check out the new movie this Friday on her date night with her husband
• 2:10 PM: Before picking up the kids, she makes a quick stop at the grocery store, and while in front of the tuna fish aisle, an ad for a popular brand of healthy mayonnaise appears on the screen on her shopping cart.
• 3 PM: Sarah drives kids to the Little Gym, where she watched her kids get excited by the new dog movie DVD release and makes it a point to buy the video.
• 4:20 PM: Coming home, she stops at the gas station.  While filling up the tank, she sees an ad for crackers on the screen.  Great idea for a snack for the kids when they get home.

With scenarios such as this playing every day to millions of moms, it is no surprise that leading brands are increasingly using SeeSaw to reach this audience. SeeSaw’s Mom and Family network includes:

• The world’s most extensive digital place-based media network delivering over 50,000,000 weekly impressions across more than 18,000 venues geared towards moms and families in 210 DMAs, connecting advertisers with over an aggregate of 116 million moms every week.
• Multiple Creative vehicles including:15 and :30 second  advertising spots available on place-based media, sponsorship of relevant original programming as well as brand integration into original programming. SeeSaw also provides Bluetooth triggered ads in grocery stores, synchronizing messages with the aisles where products are displayed. The engaging video content serves as a bridge to social media, by exciting a viewer enough to instantly use their mobile phone to “fan” on Facebook or follow on Twitter, virally extending the brand to their friends. Finally, through its partnership with PlayNetwork, SeeSaw can provide integrated sponsorship opportunities at a venue that include posters, stickers, and stamps.
• A demand side platform for optimizing campaigns with precision targeting. Called SeeSawAds.com, it allows media specialists to precisely target across many dimensions - geographically by market, zip code, or trading areas around specific addresses; demographically with precise index targets against age, gender, income, and ethnicity.  Advertisers specify their campaign objectives and the SeeSaw technology evaluates the goals, budget, timing, targets and life pattern venues, and then creates an optimized plan to suggest the best possible locations for the campaign.
• Integrated research on campaign effectiveness in partnership with Edison Research, a leading provider of consumer research. SeeSaw offers pre and post campaign evaluation on brand awareness, attitudes, and action to measure how effectively the brand messages reach and influence target audiences.