Furniture Stores - Ashley
Overview
Ashley TV is the exclusive in-store television program for the #1 selling brand of home furniture in North America, Ashley Furniture. Ashley TV provides an always fresh playlist of over 40 hours of current and classic music video entertainment playing on all the TV’s in the store and over the central speaker system. Music genres range from Country, Rock, Adult Alternative, Pop, Adult Contemporary and Latin depending on store location and preferences.
Select Ashley locations also feature PlayNetwork Plus, with enhanced on screen graphics and a multi-frame screen layout. PlayNetwork Plus enables individual locations to showcase current events, promotions and promotional messages.
Why Advertise at Furniture Stores - PlayNetwork - Ashley?
- Engage an educated and more affluent consumer
- Capture attention of your audience while they are in receptive mood to listen
- Ability to showcase brands in a category-exclusive, targeted environment
Audience
Ashley TV delivers women and families in over 120 DMAs across the country. With a target customer of women in the age range of 20 to 40 years old, Ashley delivers engaged viewers that are the core of the Alpha Mom life pattern.
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Screens
Ashley TV gives advertisers the ability to reach families shopping together as they browse through the store with an average of 5-15 strategically placed monitors with full audio throughout the store.
Programming
Ashley TV is the exclusive in-store television program for the #1 selling brand of home furniture in North America, Ashley Furniture. The program is created with short form custom programming that educates and entertains shoppers with helpful tips and ample space for advertising messages. For every 30 minutes of programming, 6 minutes are reserved for ad placement, ensuring targeted reach plus high frequency and exposure.
| Programming Details | |
|---|---|
| Loop Length | 60 Minutes |
| Content Mix | 80% content, 20% ads |
| Typical Ad Spot Length | 15, 30, and 60 seconds |
| Loop Updates | Loop Updates Occur Monthly |
