Overview
Journeys Kidz is a unique branded kids’ footwear and apparel retailer, targeting customers 5 to 12 years old with trendy footwear styles and accessories. Whether it’s the skateboard-style footwear display, the Playstation terminals, or the television monitors playing cartoons and music, Journeys Kidz has a visually exciting atmosphere that is fun for kids and functional for parents. In addition to 150 stores, Journeys Kidz reaches it’s customers through www.journeyskidz.com, catalog, mobile website, brand promotions, consumer contests and strategic partnerships. The store’s unique layout provides an enjoyable shopping experience for the “tweens” crowd and their families. Journeys Kidz TV takes retail branded programming to a whole new level with action sports, music and pop culture targeting today’s trendsetters.
Why Advertise at Young Adult Stores - PlayNetwork - Journeys Kidz?
- Target mothers with “cool-fashion hunting tweens” in an upbeat environment
- Original programs on Journeys Kidz TV are shot, produced and updated every month by PlayNetwork’s award winning, LA based production team
- Journeys Kidz’s multi-framed screens enables advertisers opportunities to build early brand loyalties and deliver immediate point of purchase influence
Audience
Journeys Kidz reaches "tween" trend-setters and their mothers as they shop, that are in a young, diverse and hip market and in search of brands that express their attitudes and lifestyles.
| Venue Demographics |
| Gender |
46% of Males
54% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
79 |
| Number of Venues |
145 |
| Average Traffic |
93,670 |
| Awareness |
80% |
| Weekly Impressions |
74,965 |
|
Screens
Journeys Kidz TV features a multi-frame interactive layout allowing for creative ad placement, sponsorship and promotional messaging through flash animated billboards, pop-ups and more. Journeys Kidz custom produced in-store content is designed to attract, engage and entertain.
Programming
Similar to Journeys' flagship programming, Journeys Kidz TV entertains little shoppers with custom created, family friendly shows and features. In addition to age appropriate animation and music videos from tween favorites like Miley Cyrus and the Jonas Brothers, Journeys Kidz TV sets the trend with energized and aspirational segments (i.e. "I'm a Journey's Kid," "All Access Kidz," and "Session").
| Programming Details |
| Loop Length |
15 Minutes |
| Content Mix |
80% content, 20% ads |
| Typical Ad Spot Length |
15, 30, and 60 seconds |
| Loop Updates |
Loop Updates Occur Monthly, via DVD update |
