Young Adult Retail - Journeys
Overview
With over 800 locations nationwide, The Journeys store is more than a retail environment; it’s an extension of the teen lifestyle. Primarily mall based, the retailer sells a mix of brands that cater to a diverse, young, hip market in search of brands that express its attitudes and lifestyles. From the plasma TVs playing exclusive, custom content and the latest music videos, to the visual merchandising strategy and promotions, to the employees whose image and style reflect customers lifestyle and attitude, the Journeys Store is designed to stay relevant and engage Journeys core customer.
Why Advertise at Young Adult Stores - PlayNetwork - Journeys?
- Targets young adults in an upbeat environment
- Original programs on Journeys TV are shot, produced and updated every month by PlayNetwork’s award winning, LA based production team
- Journeys multi-framed screens enables advertisers opportunities to build early brand loyalties and deliver immediate point of purchase influence
Audience
Journeys reaches young adults trend setters in a young, diverse & hip market that are in search of brands that express their attitudes and lifestyle. Advertisers can target these hard to reach, trend setting shoppers and influence them through campaigns that can range from just the in-store television to full blown promotional events.
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Screens
Journeys TV features a multi-frame interactive layout, on 26 to 32 inch screens, allowing for creative ad placement, sponsorship and promotional messaging through flash animated billboards, pop-ups and more.
Programming
Journeys TV takes retail branded programming to a whole new level with action sports, music and pop culture targeting today's trendsetter. Playing in over 800 locations, Journeys TV features current music videos and celebrity exclusives, shot on location and updated monthly. Journeys TV is designed to engage, inform and entertain young trendsetting adults with content that they can relate too.
| Programming Details | |
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| Loop Length | 15 Minutes |
| Content Mix | 80% content, 20% ads |
| Typical Ad Spot Length | 15, 30, and 60 seconds |
| Loop Updates | Loop Updates Occur Monthly, via DVD |
